Whether it is the "brand authorization" of stores or the "global purchase" of e-commerce, it is still unknown whether consumers can buy genuine products authorized by global brands. If you only look at the pages of "Volkswagen International Overseas Franchise Store" and "New Zealand Fashion Franchise Store" of an e-commerce platform, the exquisite product pictures displayed in a prominent position, plus the complete categories, will make most consumers feel at ease to buy. From the merchant's point of view, selling high imitation luxury goods involves commercial fraud, which violates the relevant provisions of the Consumer Protection Law. For commercial fraud, consumers can ask for "one refund and three compensations". If consumers encounter similar infringement problems, they should actively use legal weapons to safeguard their legitimate interests.