Shopping guide, a service person who guides customers to simplify the purchase process. In a sense, they are salesmen under special circumstances and terminal business personnel who directly face customers. At work, we leave a good impression on our customers through on-site decent behavior and high-quality service, so as to establish a good brand image and corporate image, and make customers buy on the spot or form the impulse to buy later; After purchase, he is also responsible for tracking the service (mainly by telephone) and assisting technicians to deal with the follow-up questions of consumers.

The appearance of extended information guide is the inevitable product of "buyer's market" and "channel economy". In fact, "channel economy" is closely related to "buyer's market": due to the formation of buyer's market, the status of channel terminal distributors is improving day by day? Outstanding, so terminal manufacturers not only put forward requirements for resources such as price, booth and POP, but also emphasize terminal construction and delivery capacity.

In order to maintain the terminal image and ensure the delivery capacity, factories often have to submit to the terminal business. On the other hand, sending shopping guides often becomes an effective weight for factories to force terminal businesses to make money, settle accounts and provide better positions.

References:

Baidu Encyclopedia-Shopping Guide