Many Jewish rich people have the same initiative in the process of getting rich-paying attention to charity and public welfare. /kloc-from the middle of the 9th century to the beginning of the 20th century, the ginzburg family, a Russian banker, founded the first bank in 1840. After decades of operation, it has opened many branches in Russia, established extensive business relations with the financial circles in western Europe, developed into the largest financial group in Russia, and its family became a world-famous tycoon. The ginzburg family, like other Jewish tycoons, did a lot of charity work during their prosperity. With the consent of the Russian czar, he established the second synagogue in Petersburg; 1863 also funded the establishment of the Russian Jewish Education Popularization Association; Using the income from his manor in southern Russia to build Jewish rural settlements. The second generation of ginzburg family continued to do charity work and donated the largest library in Europe to the Jewish public library in Jerusalem.

Strauss, an American Jewish businessman, started as a bookkeeper, rose step by step, and finally became the general manager of one of the largest department stores in the United States, becoming the world's leading billionaire in the 1930s. During his successful career, he also did many charitable activities. In addition to caring about the welfare of the company's employees, he also visited the slums of new york many times and donated money to build a milk disinfection station; And distributed sterilized milk to infants in 36 cities in the United States; By 1920, he has donated money to set up 297 milking stations in the United States and abroad; He also funded the construction of public health undertakings and established the first children's tuberculosis prevention and treatment center in New Jersey, USA in 65438-0909. 19 1 1 year, he visited Palestine and decided to build milk stations, hospitals, schools and factories there with the assets of 1/3 to provide various services for Jewish immigrants.

In fact, while doing good deeds, Jewish businessmen also planned a "good" business. They donate a lot of money to set up local public welfare undertakings, which will win the favor of the local government and be very beneficial for them to carry out various operations. Some wealthy Jewish businessmen won the knighthood of the king because of their great righteousness to the public welfare undertakings in their countries. For example, some members of the Rothschild family were awarded the title of Lord by the king of England; Some Jews also obtained preferential conditions from the local government to develop real estate, mines and build railways. , thus broadening the ways to make money.

Jews donate money to run public welfare undertakings. In the final analysis, it is a marketing strategy. This marketing strategy plays an important role in improving the visibility of enterprises, expanding their influence and winning the favor of consumers, and will play a role in consolidating the occupied market and expanding market share in the future.

In addition, Jewish businessmen regard "goodness-oriented" as an important business strategy, which is not only related to their national historical background, but also a good way to promote sales. Jews believe that people are social animals, and the use of interpersonal relationships has a great influence on their career. Politicians thrive on winning people's hearts and die on losing them; Entrepreneurs can only get rich if they are welcomed by the people because of the goods or services they provide. Obviously, being kind to others and dealing with the relationship between good people is an indispensable part of Jewish business wisdom.

Jews believe that all human beings have the desire to be concerned, valued and tolerated. Therefore, in order to make full use of the deep desires of human beings, Jewish businessmen communicate with people with kindness, kindness and gentleness. In addition, Jews also believe that a successful businessman must be able to live in harmony with others and have the magnanimity to tolerate the shortcomings and deficiencies of others.