But it is a matter of great concern for middle school students to buy mobile phones and famous brands on their birthdays. Is there a worrying problem of high consumption among junior high school students? What kind of consumption view do children have today?
Nowadays, the living and learning environment of middle school students is completely different from that of their parents' generation, and the high consumption life of the only child in most families is becoming more and more serious. Furthermore, the economic situation of ordinary families has been greatly improved. Most parents don't want their children to be "wronged", and with the change of family values, parents respect their children's opinions and encourage them to develop their own abilities. Therefore, the consumption view of middle school students has changed greatly under the influence of many factors.
brand awareness
In the actual purchase behavior, middle school students have a higher recognition of daily consumption. When asked if they can recognize famous clothing brands, 8% of the respondents chose "completely", 45% chose "basically", 33% chose "can recognize the most famous brands", and only 15% chose not to recognize them.
The results show that junior high school students are very sensitive to famous brands, and after intense study and life, they have formed strong brand recognition ability through limited information receiving channels. At the same time, it is found that 63% students think they can't afford famous brands, but they find some special cases, such as a student whose parents are laid off and forcing their parents to buy famous brand clothes for themselves.
Second, seeking beauty
As the saying goes, "it is human nature to love beauty." The survey shows that 22% of the respondents have the motivation to seek beauty, while among girls, 25% of junior high school students have a strong motivation to seek beauty. This shows that the emotional factors in women's buying activities increase with age, and the beautification of the human body, the decoration of the environment and the intoxication of spiritual life are placed in a more prominent position in order to pursue the aesthetic feeling brought by the aesthetic feeling of goods.
Although "famous brands" make our life colorful, thrift is the traditional virtue of China, and it is also the virtue of being a middle school student.
Therefore, we must first establish a moderate consumption concept. Moderation is the degree suitable for the family's economic conditions, and the family's affordability should be considered when spending money. It is wrong to pursue superior consumption regardless of family living conditions.
Secondly, middle school students should prevent blind consumption. The blind consumption concept is manifested in pursuing fashion and following the trend regardless of benefits, necessity and suitability. As long as someone says, "Do it now. This person or thing is very popular internationally. " . You must have me. Middle school students should improve their aesthetic level and accept scientific consumption consultation. Listen to the opinions of hometown and teachers and think more about the purpose and effect of consumption; Prevent blind consumption.
Finally, middle school students should resist unhealthy consumption, such as commercial dance halls and electronic game gambling, which are all bad consumption behaviors. Resisting bad consumption depends largely on whether middle school students have established a correct aesthetic view and a good lifestyle. Middle school students should work hard on self-cultivation, determination, learning promotion and health preservation. This is a decent and elegant teenager.
Today, we should still advocate the concept of hard work and plain living, actively participate in cultural and sports activities, and promote physical and mental health. We should always be on guard against harmful consumption. Prevent falling into a wrong path under temptation. Let us carry forward the traditional virtues of the Chinese nation from the consumption behavior.
Thesis:
On the consumption view of middle school students
The consumption problem of middle school students is a cliche, but it still exists today.
Nowadays, middle school students live in a complex and beautiful society, which everyone needs to face. With the improvement of people's living standards in China, the scope of social activities that students participate in is expanding day by day, and consumption is naturally an important project that cannot be ignored. A dazzling array of goods, endless brands and ever-changing popular information provide middle school students in almost every city with an opportunity to know and understand society through consumption activities. Therefore, the consumption concept of middle school students is also facing a severe test. How to establish a correct concept of consumption and how to measure it has become a major problem we are facing. To this end, we designed this questionnaire to understand some views of contemporary middle school students.
Experts believe that teenage middle school students are not able to distinguish some social phenomena, and under the influence of some stale "interpersonal relationships", they will inevitably imitate them.
At present, the number of middle school students in China is as high as 73 million, and the consumption situation of middle school students has attracted more and more attention from the society. There are many problems in middle school students' consumption, which can attract the attention of their friends and parents. The consumption trend of middle school students and its influence on family consumption are important parameters of market trend.
The average pocket money of middle school students is more than 800 yuan per year. Mainly used to buy snacks and stationery, boys are happy to go to sports venues and bookstores, while girls are bookstores and shops.
How much do middle school students know about "human consumption" According to the investigation of Tianjin Daily, the reporter found that in middle school campuses, boys mostly invite them to dinner, while girls mainly send trinkets, handicrafts and toys. This situation also illustrates the consumption concepts and ideas of middle school students. In Qing Xiaonian's mind, he worships all kinds of idols-movie stars, singers, sports mingming and so on. In the pursuit and comparison, in the consumption of brand-name sportswear, he (she) deliberately dresses himself, and he (she) is a social class with huge purchasing power that cannot be ignored.
According to the survey data, students with pocket money account for 98% of the total number of people surveyed, and those without pocket money account for 1.4%. Nowadays, students are all "only children" at home, and parents are almost obedient and loving to their children. Even if they are frugal, their children always have everything, and no one wants their children to live a better life. Some parents put pocket money on their children as part of their investment in their children's growth. Children from only a few families may be arranged by their parents every day and do not need any pocket money. But for parents, senior high school students spend more in all aspects, and their learning expenses are significantly higher than those of junior high school students. Parents do not hesitate to take some measures for the normal expenses of study. At the same time, students' living expenses and daily allowances have also increased.
For a famous school, a traditional simple and diligent one, it is necessary to expose all kinds of bad consumption phenomena. The "beauty" of the canteen and small shop is crowded with people.
At present, there are many students with high-end consumer goods such as mobile phones and CDs in the school. Most of these students are emperors and princesses at home.
The position of food and clothing in people's lives is very clear. Everyone eats, dresses and uses well, but how to establish a correct consumption concept and what kind of consumption behavior is reasonable is also a big problem.
The consumption behavior of middle school students reflects the psychological characteristics of consumption, which should be shown as follows:
1, novelty. Middle school students are at the age of novelty and curiosity, and their ability to accept new things from outside is particularly strong. So attracted by many new puzzles in society, the idea of "trying" has become the source of this psychology.
2. Interest. It is understood that because some students are "groupies", they spend most of their monthly expenses on buying tapes or CDs of idols. Generally speaking, the main consumers are related to their hobbies. In other words, the wider their hobbies are, the more money they spend. More importantly, students nowadays generally have a wide range of interests.
3. follow the crowd. Surrounded by peers, plus many students have good family circumstances, so it is particularly easy to have a tendency to compare. This makes many people have the idea of "I want what others have", and some current fashion themes have promoted the formation of this psychology and followed the trend.
4. blindness. The formation of this psychological feature is based on the previous psychology, and conformity psychology plays a leading role.
Now most middle school students are not able to support themselves, so it is natural to ask their parents for money. I don't know how much effort and sweat my parents' money contains. They spend money like water, and the wind of comparison prevails, which is gradually poisoning the hearts of middle school students.