First, search engines

It is divided into three gangs, Baidu Gang, 360 Gang and sogou Gang.

Baidu: Baidu knows, library, experience, post bar, space, pictures and maps.

360: 360 Q&A, library, pictures, maps

Sogou: Ask, pictures, maps.

These channels are very suitable for the cold start of enterprise projects. Through pictures, words, etc. You can explain your own corporate philosophy, differentiate products, connect users, work hard in the early stage and gain a lot in the later stage.

Second, Tencent plate.

WeChat, WeChat community, WeChat official account (service number, subscription number), circle of friends.

QQ, QQ group, QQ WeChat official account, interest tribe, QQ space, enterprise QQ. Wechat and QQ are active places for users, which can be drained to the main battlefield of companies or individuals through promotion.

Third, the Weibo plate.

At present, it is mainly Sina Weibo. Enterprises or individuals can maintain their right to speak in the market, which is suitable for planning all kinds of marketing events and creating explosive points.

Fourth, the blog part.

The main blogs are Sina blog, Sohu blog, Netease blog and Tianya blog. Although the blog era has passed now, it can also be promoted through soft articles because of its high weight.

Verb (abbreviation of verb) video website section

There are mainly Tencent Video, LeTV, Iqiyi, Youku Tudou, Aauto Quicker, Secondshot, Phoenix and Sina.

Make videos by original or cutting, and take some gimmicks or attractive titles.

Sixth, the community forum part.

Zhihu, Tianya, Douban, Simple Books.

The quality of users in vertical communities is relatively high. If your soft writing level is high enough, it is very suitable for AC drainage.

Seven. News source promotion board

Mainly Sina.com, Sohu.com, Netease.com, Tencent.com, Xinhuanet.com, 36Kr, today's headlines.

Generally, websites with higher weight are more likely to be included by Baidu. However, it should be noted that when choosing a platform to launch, it is best to choose the popular columns of its website. Because there are two kinds of news source collections, one is Baidu news collection, which will disappear every other week; One is a normal Baidu snapshot collection, which basically has a display position all the time.

Eight, from the media sector

UC Yun Guan, Baijia, Toutiao, Penguin, Sohu WeChat official account, Netease WeChat official account, a little information.

Through my own UC, Penguin, Sohu and a little information, the basic traffic of each platform is still very different, which is estimated to be related to their operating rules and push algorithm mechanism.

News platforms: Tencent, Netease, Sina, Phoenix, etc. (charge)

Advantages: high weight, good collection and strong authority.

Putting soft articles on the news platform is the most recommended way for companies to operate, and it is also the most common and commonly used way for enterprises to promote their brands.

News marketing will interpret corporate culture, brand connotation, product mechanism and interest commitment from multiple angles and levels through news forms and techniques, disseminate industry information, lead consumption fashion and guide purchase decisions.

This soft-text publishing mode is very conducive to guiding market consumption, rapidly enhancing the popularity of products in a relatively short period of time, and shaping the reputation and credibility of brands.

Moreover, the news platform has a high weight, and the published soft articles are easily collected by search engines, and users can directly search your company's information online through your company's brand words.