Basic survey of book publishing industry
Books are the main tools used by human beings to record all their achievements, and also the important media for human beings to blend feelings, acquire knowledge and inherit experience. According to the definition of a book by UNESCO, any printed matter with more than 49 pages published by a publishing house (enterprise), excluding the front cover and back cover, has a specific title and author's name, and has an international standard book number. A publication that is priced and protected by copyright is called a book. Books are works recorded on certain forms of materials with words or other information symbols for the purpose of spreading culture. Books are the product of human thoughts, and they are a specific and developing tool for knowledge dissemination.
The main business process of book publishing industry is content planning → publishing and printing → distribution → retail. Through this business process, the enterprise will push the published books to the market, and finally realize the profit of providing services such as content planning, publishing and distribution.
The market structure of book segmentation has changed, and children's books stand out.
In 20 16, both literature books and children's books maintained rapid growth, especially children's books increased by 28.8%, followed by literature books, which increased by 16. 1% year-on-year, but the growth of social science and life and leisure books was not outstanding; From the perspective of industry contribution, children's books stand out, while literary books and children's books have promoted the overall market by more than 60%. Children's books with the fastest growth rate and the highest industry contribution have become the most important growth point of the book market.
The market scale of China's book industry is growing steadily.
The book industry has gradually formed a number of distinctive market segments. In addition to the fast-growing online bookstores, offline bookstores have also developed well. According to the Analysis Report on Market Foresight and Investment Strategic Planning of Book Publishing Industry issued by Foresight Industry Research Institute, in 2007, the national book retail market reached 80.29 billion yuan, up 14.6% year-on-year. In the atmosphere of reading for all, the domestic book retail market in Jiangbei has maintained steady growth. It is estimated that the scale of the national book retail market will exceed 88 billion yuan in 20 18, up 9.7% year-on-year.
Data source: compiled by Prospective Industry Research Institute.
The pattern of online and offline channels tends to be stable
In recent years, the sales scale of online books such as Dangdang, Amazon, JD.COM, Xinhua Online and Taobao has shown an obvious growth trend. While expanding the overall market scale, it has obvious diversion effect on offline bookstores. Compared with offline channels, online channels have the characteristics of low price, rich varieties, convenient distribution and strong promotion effect when facing consumers. At the same time, they also have the advantages of no rent cost, high degree of informatization, and scale effect of purchasing and warehousing logistics. 20 17
In 2008, the national book sales exceeded 80 billion yuan, including 34.42 billion yuan of physical bookstore sales, an increase of 2.44% compared with 20 16, and the overall physical retail market remained stable. Online channel sales are about 45.9 billion yuan, a year-on-year growth rate of about 25.75%, and it is expected to maintain steady growth in the future.
It is foreseeable that online channels will continue to divert the share of physical stores in the future, but the consumption of reading experience provided by physical bookstores cannot be completely replaced by online channels.
The diversion from online to offline will meet the growth limit. In the end, the share of online and offline channels will stabilize at a certain proportion, forming a complementary market structure.
With the improvement of industry concentration, large media groups have become the development trend.
In 20 17, the total share of the 35 publishing groups it monitored reached 5 1. 14%, which was 0.22 percentage points lower than that in 20 16, and the competitiveness of large publishing groups remained stable. With the initial success of the national development plan of promoting the merger and reorganization of cultural enterprises and establishing large-scale publishing media groups, publishing groups are moving towards direct competition across regions and categories, and the regional division and market division pattern of book distribution market are gradually broken, and the degree of competition is becoming increasingly fierce.
National industrial policy support
The overall scale of the "Thirteenth Five-Year Plan" key publication publishing planning project is 3,000.
About ***2, 17 1 first selected project. In the "Thirteenth Five-Year Plan" for key publications, the theme publishing plan was specially set for the first time; The planning of key publishing projects, literary and artistic original quality publishing projects, ancient books publishing plans and dictionaries publishing plans all reflect the requirements of strengthening originality, improving quality and producing more quality products.
The market share of literature, art and children's books is gradually increasing.
In recent years, the market share of literature, art and children's books has been increasing. In 20 17, the total market share of literature, art and children's books reached 43.28%, and gradually became the main force in the market.
Efforts to crack down on piracy have been intensified, and intellectual property protection has improved.
In 20 16, copyright administrations all over the country seized a total of 1042500 copies of pirated books, a substantial increase compared with 5,396,800 copies in 20 15, reflecting the increasing efforts to crack down on pirated books in recent years. The number of registered books copyright contracts in China has increased from 95 15 in 2007 to 20 16 every year.
200 1 year, actively created books 16755 volumes, and citizens' awareness of intellectual property protection was further enhanced.
The long-term proliferation of pirated books,
On the one hand, it directly damages the copyright of book authors, impacts the living space of regular booksellers through low prices, and seriously disrupts the market order of the book industry; On the other hand, pirated books are shoddy and of poor quality.
It affects the reading experience of consumers. The improvement of intellectual property protection has effectively safeguarded the legitimate rights and economic interests of book operators, standardized the market order, boosted the confidence of the book industry, and established a good legal environment for the sustained and healthy development of the book industry.