Author: Hong Jianshe

Publishing House: Peking University Publishing House

Release time: 20 10-5- 1

ISBN: 978 730 1 170 755

Format: 16

Pricing: 46.00 yuan of successful government public relations can achieve twice the result with half the effort, help to establish a good government image, improve the reputation of the government, and gain public understanding, understanding and support for government work. This book introduces and comments on a large number of positive and negative cases of government public relations from the aspects of government image public relations, government crisis public relations, government enterprise public relations and government external public relations. It aims to provide reference, reference, inspiration and help for people engaged in government public relations practice at all levels in the future when dealing with similar incidents.

This book can be used as a public relations training textbook for relevant government agencies or departments and universities, and can also be read and referenced by researchers in related fields. The first article shows the power of public relations to spread the image of the government-Shanghai World Expo Theme Publicity Association 20 10

The second part: The government should show more capabilities in times of crisis —— Taking the government public relations in Wenchuan earthquake as an example.

Part III: The government makes good use of the media to shape its image-the accurate positioning of the relationship between the government and the media during the SARS period.

The fourth part is the optimization of government behavior-shaping a good image-looking at government public relations from the rescue plan of China.

The fifth article is a tightrope public relations-government-enterprise public relations.

The sixth chapter is the new appearance of the new city under the theme of government documentary of Shanghai Pudong development and construction.

Chapter VII Information Dissemination and Utilization in Government Crisis Public Relations —— Taking the epidemic situation of hand, foot and mouth disease in Fuyang, Anhui as an example.

Chapter 8: The city lights up the government image-the strategic orientation of city image promotion.

Chapter 9 Shaping the Soul of a City with Humanistic Breath —— A Case Study of Urban Marketing

Government Public Relations in Two-way Interaction: A Case Study of a Development Zone

The eleventh chapter is the response and utilization of public opinion-a public relations case of the South China Tiger incident

Article 12 People's Government —— Talking from Wuxi's Disposal of Cyanobacteria in Taihu Lake

Article 13 Race against Time-Shishou City, Hubei Province "6? Government Public Relations in the "17" Incident

Article 14 Public Relations of Government Media Build a Communication Bridge —— Taking 200 1 Shanghai APEC Meeting as an Example

Chapter 15 The Mirror of the Media Reflects the Image of the Government —— The White House's Media Public Relations Strategy

Article 16 Media Feelings Create Charming Public Relations-Ping Pong Diplomacy between China and the United States

Seventeenth take the initiative to open information, grasp the leading power of public opinion-the drought is ruthless, and the government has the power to comfort the people.

Article 18 The Story of Anlejie Village: The Government Who Set Up the Stage and the Folk Who Sing Opera

Article 19 Order Guarantee in Chaos —— A Public Relations Case of Blackout in North America

Article 20 Public relations of leaders' personal image —— Starting from paying attention to people's livelihood

Article 21 Serve the people wholeheartedly and strive to be a good public servant —— Take Fuzhou public transport as an example.

Article 22 A sharp knife-free diplomacy and public relations have no edges and corners-the elegant demeanor of a lady on the national public relations stage

postscript

refer to