Chapter 1: Cover Template of Business Plan

1. plan summary

The plan summary is listed in front of the business plan, which is the essence of the condensed business plan. The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.

The outline of the plan generally includes the following contents: company introduction; Main products and business scope; Market overview; Marketing strategy; Sales plan; Production management plan; Managers and their organizations; Financial plan; Capital demand, etc.

When introducing an enterprise, we should first explain the idea of establishing a new enterprise, the formation process of new ideas, the goal and development strategy of the enterprise. Secondly, it is necessary to explain the present situation, past background and business scope of the enterprise. In this part, we should objectively comment on the past situation of the enterprise, and avoid the heavy and light. A pertinent analysis can often win more trust, which makes it easy for people to agree with the business plan of the enterprise. Finally, it is necessary to introduce the background, experience, experience and expertise of the entrepreneurs themselves. The quality of entrepreneurs often plays a key role in the performance of enterprises. Here, entrepreneurs should try to highlight their own advantages and show a strong enterprising spirit in order to leave a good impression on investors.

In the plan summary, the enterprise must also answer the following questions: (1) the industry in which the enterprise is located, the nature and scope of its operation; (two) the contents of the main products of the enterprise; (3) Where is the market of the enterprise, who are the customers and what are the demands; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and what influence the competitors have on the development of the enterprise.

Try to be concise and vivid. In particular, it is necessary to explain in detail the differences between their own enterprises and the market factors for their success. If an entrepreneur knows what he has done, just two pages of summary is enough. If the entrepreneur doesn't know what he is doing, the summary may be more than 20 pages. Therefore, some investors "pick out wheat from chaff" according to the length of the abstract.

2. Product (service) introduction

When evaluating investment projects, investors are most concerned about whether and to what extent the products, technologies or services of venture enterprises can solve real-life problems, or whether the products (services) of venture enterprises can help customers save money and increase income. Therefore, product introduction is an important part of business plan. Product introduction should generally include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products.

In the part of product (service) introduction, entrepreneurs should explain the product (service) in detail, which should be accurate and easy to understand, so that non-professional investors can understand it. In general, product introduction should be accompanied by product prototype, photos or other introductions. Generally speaking, product introduction must answer the following questions: (1) What problems do customers want the products of the enterprise to solve, and what benefits can customers get from the products of the enterprise? (2) What are the advantages and disadvantages of the enterprise's products compared with those of competitors? Why do customers choose their own products? (3) What protection measures have the enterprise taken for its products, what patents and licenses the enterprise has, or what agreements have been reached with the manufacturers applying for patents? (4) Why can the pricing of enterprise products make enterprises generate enough profits, and why do users buy enterprise products in large quantities? (5) What methods do enterprises adopt to improve the quality and performance of products, and what plans do enterprises have for developing new products, etc. The content of product (service) introduction is more specific, so it is easier to write. Although it is necessary to praise one's products to promote sales, it should be noted that every promise of an enterprise is a kind of "debt" and should be fulfilled with efforts. Please remember that entrepreneurs and investors have established a long-term partnership. Empty promises can only be complacent for a while. If an enterprise can't fulfill its promise and repay its debts, its reputation will be greatly damaged, so it is despised by real entrepreneurs.

3. Personnel and organizational structure

With products, the second step for entrepreneurs is to form an effective management team. The quality of enterprise management directly determines the size of enterprise management risk. High-quality managers and good organizational structure are important guarantees for managing enterprises well. Therefore, venture capitalists will pay special attention to the evaluation of management team.

Managers of enterprises should complement each other and have team spirit. An enterprise must have professionals in charge of product design and development, marketing, production and operation management, corporate finance and so on. In the business plan, it is necessary to define the main managers, introduce their abilities, their duties and responsibilities in the enterprise, and their past detailed experiences and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Heads of departments and main members; The company's salary system; List of shareholders of the company, including stock options, proportions and privileges; Board members of the company; Background information of directors.

4. Market forecast

When an enterprise wants to develop a new product or expand a new market, it must first make a market forecast. If the forecast results are not optimistic, or the reliability of the forecast is in doubt, then investors will have to take greater risks, which is unacceptable to most venture capitalists. Market forecast must first predict the demand: is there any demand for this product in the market? Can the degree of demand bring the expected benefits to the enterprise? How big is the new market? What is the future trend of demand development and its state? What are the factors that affect demand? Secondly, the market forecast should also include the analysis of market competition-the competitive pattern faced by enterprises: who are the main competitors in the market? Is there a market gap that is beneficial to the products of this enterprise? What is the expected market share of this enterprise? How will our competitors react when we enter the market and what impact will these reactions have on the enterprise? Wait a minute.

In the business plan, the market forecast should include the following contents: a summary of the current market situation; Overview of competitors;

Target customers and target markets; The market position of the products of this enterprise; Market area and characteristics, etc. The market forecast of venture enterprises should be based on rigorous and scientific market research. The market faced by venture enterprises is inherently more unstable and unpredictable. Therefore, venture enterprises should strive to expand the scope of information collection, attach importance to environmental prediction, and adopt scientific prediction means and methods. Entrepreneurs should bear in mind that market prediction is not imaginary, and the misunderstanding of the market is one of the most important reasons for the failure of enterprises.

5. Market strategy

Marketing is the most challenging link in enterprise management, and the main factors affecting marketing strategies are: (1) the characteristics of consumers; (2) the characteristics of the product; (three) the enterprise itself; (4) Market environment factors. What ultimately affects marketing strategy is marketing cost and marketing benefit. In the business plan, the marketing strategy should include the following contents: (1) the choice of market institutions and marketing channels; (2) Marketing team and management; (3) Promotion plan and advertising strategy; (4) Price decision. For start-ups, it is difficult to enter the stable sales channels of other enterprises because of the low visibility of products and enterprises. Therefore, enterprises have to temporarily adopt high-cost and low-benefit marketing strategies, such as door-to-door sales, commodity advertising, giving profits to wholesalers and retailers, or giving them to any enterprise willing to distribute. For developing enterprises, on the one hand, they can use the original sales channels, on the other hand, they can also develop new sales channels to adapt to the development of enterprises.

6. Manufacturing plan

The manufacturing plan in the business plan should include the following contents: the current situation of product manufacturing and technical equipment; New product production plan; Requirements for technical upgrading and equipment updating; Quality control and quality improvement plan.

In the process of seeking funds, in order to increase the evaluation value of enterprises before investment, entrepreneurs should try their best to make the production and manufacturing plan more detailed and feasible. Generally speaking, the manufacturing plan should answer the following questions: what are the factories and equipment needed for the enterprise's manufacturing; How to ensure the stability and feasibility of new products entering mass production

* sex; Who is the supplier for the introduction and installation of equipment; What is the design and product assembly of the production line? Lead time and resource requirements of suppliers; Formulation of production cycle standards and production operation plans; Material demand plan and its guarantee measures; What is the method of quality control? Other related issues.

7. Financial planning

Financial planning needs to spend more energy on specific analysis, including the preparation of cash flow statement, balance sheet and income statement. Liquidity is the lifeline of an enterprise, so when an enterprise starts or expands, it needs careful planning in advance and strict control in the process; The income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status and possible return on investment of the enterprise.

Financial planning should generally include the following contents: (1) Conditional assumptions of the business plan; (2) Expected balance sheet; Estimated income statement; Analysis of cash receipts and payments; Source and use of funds.

It can be said that a business plan is generally to put forward what entrepreneurs need to do in the process of financing, while financial planning is to support and explain the business plan. Therefore, a good financial planning is very important for evaluating the amount of funds needed by venture enterprises and improving the possibility of obtaining funds for venture enterprises. If the financial planning is not fully prepared, it will give investors the impression that enterprise managers are inexperienced, reduce the evaluation value of risky enterprises, and increase the operational risk of enterprises. So how to do a good job in financial planning? This first depends on the long-term planning of the venture enterprise-whether to create a new product for a new market or to enter an existing market with more financial information.

It is impossible for a startup enterprise that focuses on a new technology or innovative product to refer to the data, price and marketing methods of the existing market. Therefore, it should predict the growth rate and possible net profit of the market it enters, and sell its ideas, management team and financial model to investors. And prepare to enter the existing market.

Chapter two: the cover and format template of business plan.

Jieyang Vocational and Technical College

Project:

Student name:

Department (department):

Class _: Entrepreneurship Design Course Examination

XXX Instructor: XXX Economic Management Major _: Industrial and Commercial Enterprise Management (Enterprise Management) Enterprise10/Class _:09524 100.

June 2, 2065438

Whether to participate or not

Entrepreneurial design course plan for participating teams _ _ _ _:

Enterprise 10 1 XXX team members:

Team members:

Team members:

Team member: _ Oh, should be less: Team member: Team member: Team member:

Note 1:

1. Each team will design their own logo in the blank space of the cover.

2. The standby group of team members will delete redundant lines.

In Tools-Options-View, select "All" in "Format Markup" (recommended), and you can see editing marks such as separators and section break.

Note 2: Page setup (all pages) is the same:

Margin setting: A4 paper type, with top margin of 2.5cm, bottom margin of 2cm, left margin of 2.5cm and right margin of 2cm. Binding line: 0.5cm, left; As shown in the figure below:

"Document Grid" is set to "Specify only line grid with 43-45 lines per page". As shown in the figure below:

Other settings use the default settings.

Note 3: To insert page numbers more conveniently, insert section break, so that the page numbers of the previous section and the next section can be set respectively.

Insert a separator, which cannot be divided into several parts. You can only edit the following documents from the next page. For the difference between section break and delimiter, please refer to the explanation at the end of this article.

Mu _

1 overview of human resource management ................................................................................................................ 1

1. 1 the emergence and importance of human resource management in .............................................................................. 1

1.2 definition of human resource management ...................................................................................................... 1

2 Common problems in human resource management and their causes ................................................................................ 1

2. 1 Due to .............................................................................................................................. 1

2.2 external reasons .............................................................................................................................. 1

Appendix ............................................................................................................................................ 3

Attach a copy of ..................................................................................................................................... 3.

Appendix II: ................................................................................................................................. 3

Directory format: insert separator, type: next page; Before the paragraph: 2 lines, after the paragraph: 1 line; There are two spaces between two characters, small two, bold, centered, 1.5 times line spacing;

"Table of Contents" format: Primary Four, Chinese Song Style, Western TimesneRoman, left-aligned, 1.5 times line spacing;

Note: first set the format and style of the text title, then set the page number, and finally set the table of contents; The text introduces the format and style of the text title, followed by the page number setting method, and the table of contents text setting method is at the end.

Chapter three: Design skills of the cover of college students' entrepreneurial books.

Cover design skills of college students' entrepreneurial books

It is used to describe the internal and external environmental conditions and elements related to the proposed enterprise, and to provide an index chart and a standard for measuring the business progress of the enterprise.

Usually, a business plan is the integration of marketing, finance, production, human resources and other functional plans.

Problems to be considered in writing a good business plan;

(A) focus on products

(2) Dare to compete

(3) Understand the market

(4) indicate the course of action.

(5) Show your management team.

(6) Excellent plan summary

Second, the content of the business plan

Generally speaking, a business plan should include business type, capital plan and source, total capital allocation ratio, stage objective, financial forecast, marketing strategy, possible risk assessment, business motivation, register of shareholders, and planned number of employees. The specific contents generally include the following aspects: 1 1:

(1) cover page

The design of the cover should be aesthetic and artistic, and a good cover will give readers a preliminary impression and form a good first impression.

(2) Plan summary

This is the essence of condensed business plan.

The outline of the plan covers the main points of the plan, making it clear at a glance, so that readers can review the plan and make judgments in the shortest time.

Plan summary generally includes the following contents:

Company introduction;

Managers and their organizations;

Main products and business scope;

Market overview;

Marketing strategy;

Sales plan;

Production management plan;

Financial plan;

Capital demand, etc.

Try to be concise and vivid. In particular, we should explain the differences of our own enterprises.

(3) Introduction of the enterprise

The purpose of this part is not to describe the whole plan, nor to provide another summary, but to introduce your company (from WWw. The electricity is on. Com), so the focus is on your company philosophy and how to set the company's strategic goals.

industry analysis

In the industry analysis, we should correctly evaluate the basic characteristics, competition status and future development trend of the selected industry.

Typical problems about industry analysis:

(1) How developed is this industry? What is the current development trend?

(2) What role does innovation and technological progress play in this industry?

(3) What is the total sales of this industry? What's the total income? What is the development trend?

(4) What is the price trend?

(5) What impact does economic development have on this industry? How does the government affect the industry?

(6) What factors determine its development?

(7) What is the essence of competition? What kind of strategy will you adopt?

(8) What are the barriers to entry into this industry? How will you overcome it? What is the typical rate of return in this industry?

(5) Introduction of products (services)

The product introduction should include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products, etc.

How to make the cover of planning book with word? 1. First, create a new Word document on the computer, click Open, and click Insert in the menu bar above Word.

2. Then, find the cover option in the upper left corner in the insertion interface, and click the small inverted triangle below the cover.

3. Then, there are many templates to choose from in the pop-up window at the bottom of the cover. Click the template you want.

4. As shown in the figure, the cover template has been successfully inserted into Word.

Finally, enter the title on the cover page of the planning book where you enter the document title, and then design your own cover according to your own needs.

Basic requirements of book cover design

Everything must follow certain principles, and cover design is no exception. The following are the book cover design requirements I recommend to you.

I. Dimensions

Before designing the cover, you must decide and remember the size. Once it is changed in the future, it will be extremely troublesome, including: finished product size, necking size and spine size.

The overall size calculation of the book: muzzle ×2+ finished product size ×2+ spine width+bleeding (3mm in each direction)

Two. hemorrhagic

The bleeding is generally 3mm in all directions, and special attention should be paid to the distance of at least 25px from special contents, such as signs, barcodes, characters and important patterns.

Three. word

1. The text edge attribute is "None, Sharp, Sharp, Strong and Slippery". Select "None", otherwise it is empty.

2. All characters should be monochrome as far as possible, especially small characters must be monochrome (mainly black). If the bottom is not white, the positive film must be stacked on the bottom (single black is the main color).

If it is not monochrome (single black is the main color), the words will be blurred, and the small print will be more blurred when making up. If the negatives do not overlap, there will be white gaps, and once there is an error, it will be very obvious.

3. Significance of frontal superposition: Take a single black character and Y20 yellow background as an example. If there is no frontal superposition, the color of black characters is K 100. If the black version is removed, it will be blank, and once the imposition error occurs, it will be very obvious; If there is a front overlay, the black is Y2K100, and the black version here is Y20, just like the surrounding yellow background, there will be no white blank.

In addition, the color here will change when the positive film is stacked on the bottom. If it is black, there is no obvious difference. If it is other colors, there will be obvious changes.

Four. spine

Calculation method: 1 (code ÷2)×0.00 1346× paper grams = spine thickness.

2. (code ÷2)× inner page paper thickness = spine thickness.

3. 1. 1÷52× sheets× grams of paper _ If it is light paper, it is +20 16.

You also need to know about the printed sheet, 1 printed sheet × folio = code. _ _ _ Obscure words and gifts

When making the spine, you need to pay attention to the width of the spine content to avoid going out of line. Different publishers and booksellers have different calculation methods, so another formula is needed.

Verb (abbreviation for verb) barcode

If there is no ready-made barcode, it needs to be generated according to ISBN. At present, the software that can generate bar codes is "Mengtai Color Electronic Publishing System V5.2B6 (Professional Edition)".

Proofreading intransitive verbs

Before editing and proofreading, designers need to proofread by themselves to reduce mistakes and enhance trust. The specific proofreading contents are as follows:

Text (including title, description, author, author introduction, etc.). ).

Illustration (including whether the position of the illustration is wrong, whether the content is different from the title of the book, the relationship with the bleeding line and the spine line, and whether the color is correct. ).

Bar code (whether there is any difference between bar code and book title, and whether it is placed neatly and harmoniously).

Seven. series

When designing the cover of a series of books, we must decide the template when all the information and layout are accurate and recognized, otherwise, the larger the number of books, the more troublesome it will be to change them later. Important information includes all books except Article 6.

If there is a jam, the cover should be 2mm from the jam to facilitate printing.