Personal year-end summary of e-commerce operation mode 1
What the company gave me was infinite encouragement and support. Under the leadership of the company's leaders, according to the guidelines formulated by the company, I quickly entered the role of my own management. At the same time, I must have a strong sense of collective, fully listen to the opinions and suggestions of others, and be able to quickly integrate into the working group team to achieve the best benefits of the team. Through close cooperation with college students, the predetermined goal has been basically and effectively achieved. The following is my summary of the work in February of 65438+:
First, the main work.
1. Train and divide the work among college students and arrange their related work in the near future. Life experience and work experience of college students can be said to be almost zero. As soon as they leave school, they have a lot of discomfort in entering and leaving the company and society. The main reason for this maladjustment is that they don't know where to start their work and how to do e-commerce well. Training universities is the first step for me and my college students to achieve great success, so that they can fully familiarize themselves with the company's corporate culture and humanistic culture. The most important thing is to gradually get familiar with the products to be sold and the basic business processes, and understand what the company mainly does. Where is the market positioning? Where should our market target be invested? Who are the target market individuals and groups? When college students have a new and profound understanding of the company as a whole, they will arrange the daily work of each member separately, and each member has his own goals, so as to make full use of human resources.
2. Establish the platform of Taobao Mall, including product shelving, image processing, webpage art design, decoration template formulation, etc. My daily work in Taobao is: store decoration, data analysis, software application, activity registration with Taobao and online lectures. , including some promotion of Taobao Mall, such as taobao guest, Taobao shopkeepers and related forums and posts in Taobao Gang. The basic framework of network marketing has been initially established, but the real scale benefit has not yet been formed:
(1) After several months, the platforms of Taobao Mall and * * Mall have been successfully opened, and now they have started to operate successfully and are gradually on the right track. The opening and operation of the two stores provide an important platform and channel for later promotion and investment promotion, especially for market dynamics and consumer information feedback; The experience and lessons accumulated in the operation process will also provide many ways and means worthy of reference and development for future work.
(2) Based on the actual situation of e-commerce work and the company's talent pool, it is planned that next month we will hand over the platform of * * Mall to a team of college students to plan and form an e-commerce sales team. Although the number is small, but the internal division of labor is clear, emphasizing personal expertise, many meetings to exchange ideas and experiences. In the future, with the continuous development of e-commerce, the number, structure, division of labor and quality of our reserve team members will be continuously improved and improved.
(3) With the increasingly fierce competition in the online market, in order to adapt to the situation, we have organized many promotional activities, including variety promotion and holiday promotion, but the effect is not obvious. Opening up the market is a headache, and finding potential customers is also a very profound knowledge. It takes a lot of effort to find out the reason, so I want to try advertising investment next year, including through train and Ali mom. Although the effect may be limited, it provides us with many experiences and lessons worthy of in-depth study to find out the characteristics of Taobao advertising and how to better play the role of advertising.
(4) According to Mr. Tao's request, by comparing the market situation, we know how to set the price, how to analyze the composition of the price, how to communicate the price with customers, how to float the price, how to calculate what is included in the cost and so on. Finally, after many adjustments to products and prices, the psychological price range acceptable to consumers is located and adjusted.
Second, the main problems
(1) Taobao is extremely competitive.
Through the analysis of the competitive market, it is obvious that although Taobao's market is not saturated, the competition in the market is already quite fierce. There are many conditions for competition. We have our advantages, but we also have disadvantages, such as unclear price positioning, immature market relations, limited contacts, lack of professional marketing team and technical personnel. In fact, the marketing team should not only be proficient in technology, but also know how to treat every customer into their circle, how to talk and how to establish relationships. I think this series should be studied and studied in depth.
(2) Affected by various rules of Taobao, online store credit, popularity, single product sales, etc. Fall into a vicious circle.
The vicious circle is mainly manifested in search rankings, and there are too few opportunities for home page display. If ranked according to the remaining time, each project will cycle to the home page for less than 3 minutes per week; If you rank by popularity, the home page shows shops with high credit, large single product sales and high popularity, then shops with low credit and low sales have little chance to turn over if they rely on normal development, because the less display, the less sales, the worse popularity and the lower ranking, thus falling into a vicious circle.
From the perspective of sustainable management of local specialty stores, franchisees we faced in the past or in the future may all be "half-way monks", so these aspects, such as industry awareness, professional level, product familiarity, management skills and promotion strategies, are inherently deficient, so how to effectively and flexibly guide and train franchisees in these aspects is also an important issue to be faced in the later period.
Third, * * mall platform mall platform construction.
* * Mall Platform Mall is mainly responsible for online marketing promotion, including Q&A platform, forums, Baidu Google Post Bar, Baidu Google Encyclopedia, websites and blogs, daily maintenance of websites, writing promotion plans according to websites or products, SEO search engine optimization technology and advertising, and using common methods of website promotion to promote. Combined with the company's situation, e-commerce work is as follows:
(1) Navigation website link;
(2) About 30 entries submitted by search engines need to be reviewed;
(3)SEO search engine optimization and keyword setting;
(4) Update the content of the company website and optimize the friendly links;
(5) Regularly publish corporate websites on Baidu, Google Search and other large portals and industry websites.
Personal year-end summary of e-commerce operation mode II
For online stores, there are always several periods in a year that are the peak season for sales. Not long after "Double Eleven", "Double Twelve" met the buyer again. In this regard, as Taobao sellers, we really should thank Mr. Ma Xia. He not only created Taobao, the most popular online business platform, so that many people who want to start their own businesses like me can start their own businesses, but also innovated the online marketing model, which started the "Double Eleven" and "Double Twelve" shopping frenzy in China, and made many sellers and buyers become beneficiaries.
I sell tea, authentic Wuyishan tea. Since the opening of my Taobao shop, I have witnessed many hot scenes of "Double Eleven". So this year, at the suggestion of many tea friends, I participated in this year's "Double Eleven" activity after discussing with my family. When I participated in this activity for the first time, I also encountered many problems. The most direct problem is the delivery problem. In the face of orders from tea friends all over the country, my customer service and I are completely busy and can only mobilize the whole family. Fortunately, the busy double eleven has passed. After the baptism of "Double Eleven" promotion, facing the next "Double Twelve", I am also full of confidence and decided to give back to my friends who love tea as much as possible. Most goods in the store will be 20% off the first time. Once this activity was published on the Internet, it welcomed many friends and won everyone's support. At the same time, it also learned the lesson of "Double Eleven" slow delivery, sent money to customers in many places, and chose the fastest SF. SF Express is a leader in the express delivery industry, and it is no wonder that it is more expensive than other express delivery. Packed and delivered on the twelfth day of the week, and received favorable comments from tea friends in a few days.
Customer's praise is undoubtedly the greatest affirmation of our sincere efforts, prompting us to better serve our friends, and will never reduce product quality and service quality because of activities. On the contrary, we should wholeheartedly provide the best service for everyone at this special time, because this is the time to really test the business. Why do you say that? Because in the communication with the buyers who came to my Taobao store to buy tea, I heard such a thing: last year's Double Eleven, the buyer bought a dress in a store, and the seller delayed the delivery on the grounds that the double eleven volume was tight. It turned out that the seller was out of stock and delivered it to the buyer after purchase. Later, the buyer gave a moderate evaluation and never went to the store to buy anything again. So the more important the activity, the more it will test the store. If the store is still very good at this time, such a store will certainly not be bad in daily sales.
Therefore, in the face of the busy double eleven and double twelve, I made full preparations in advance. Not only have a number of good teas been carefully selected to meet the needs of tea lovers, but also the service is as thoughtful as ever. Double twelve, I even posted money to send SF Express to distant tea lovers. My approach has also been supported by everyone. After two activities, our store's performance is also good, especially the "Double Twelve" activities. After the activity, I found that there were obviously more friends buying tea in my shop than new customers during the activity. I am sincerely happy about this. There are more old customers than new customers, which shows that my tea and service have been recognized by everyone, which will be the biggest motivation for me to insist on selling tea well. Thank you.
E-commerce operation personal year-end summary model essay daquan 3
20xx is a year of rapid development of e-commerce market in China. The data shows that in the first three quarters alone, the overall transaction scale of e-commerce in China has reached 5 trillion, and it is expected that the transaction scale will reach 7 trillion in the whole year. 20xx is also the year when China's e-commerce market began to transform, in which the B2C field developed most rapidly, and the scale effect of giants such as JD.COM, Ke Fan, Dangdang and Zhuo Yue was more obvious, while the survival of small and medium-sized e-commerce enterprises was more difficult. The group buying market entered the cold winter from the "Hundred Regiments War", and a large number of closures and layoffs. However, behind the excitement of e-commerce in China, it is the appearance of high investment and low profit caused by fierce price competition of e-commerce enterprises. In 20xx, the following situations appeared in the e-commerce market:
1, traditional enterprises have set foot in e-commerce.
Traditional enterprises such as Suning and Gome have increased their expansion in the field of e-commerce. It must be said that the current "hot" e-commerce market situation is unexpected by most traditional enterprises. Although I missed a good opportunity to dominate the e-commerce market, it is no problem to share a piece of the future e-commerce market with my strong strength. In the next 20xx years, the expansion trend of traditional enterprises in the field of e-commerce will certainly be more obvious.
2. Business expansion of e-commerce enterprises
In the past 20xx years, e-commerce giants such as JD.COM, Ke Fan and Zhuoyue have all turned to diversified business strategies. JD.COM, which started with electronic products, has expanded its business scope from electronic products to books, clothing, shoes, luggage and other channels, and its products in various fields are becoming more and more abundant. Amazon has also shifted from simple book sales to trying to sell various products. Vanke Eslite, which is famous for its clothing category, has also begun to expand its sales to more categories of goods. Dangdang is self-evident. Not only that, major e-commerce giants are striving to expand their business coverage.
3. The price war continues to heat up.
"Cheap is the last word", and the current e-commerce market is confirming the correctness of this sentence. Whether it is B2C, B2B or C2C, whether it is vertical e-commerce or integrated platform, the price advantage is the biggest advantage that determines its survival at present. In 20xx, the price war in the field of e-commerce was fierce and abnormal, but even in 20xx, this trend was inevitable.
4. SMEs and individuals are more difficult to operate.
With the price increase announced by Taobao Mall, the market competition is fierce, and the operating cost of the e-commerce market is increasing, making it more difficult for small and medium-sized enterprises and individuals to move forward. The successful financing of major e-commerce giants has further enhanced their own strength and market competitiveness. The increasingly crazy price war makes it difficult for small and medium-sized e-commerce enterprises and individual enterprises with tight funds to participate in the competition, and the situation is getting worse and worse.
Judging from the development trend of China's e-commerce, if the e-commerce enterprises in 20xx want to gain an advantageous position in the fierce competition, they must first do a good job in the quality of products and services, and poor logistics has become a major difficulty. The huge problems caused by poor logistics have been fully reflected in previous trading activities. Enterprises that have solved the logistics problems will surely have greater advantages in the future competition. In the future, the e-commerce industry will also develop in the direction of specialization and segmentation. More professional enterprises can improve their service ability and quality according to their own industry types and reduce transaction costs, so they can get better profits and bring considerable returns to consumers.
For example, the professional operation of wheat bags for the luggage industry has achieved great success. For another example, Jupinshi Mall, located in the home furnishing industry, provides fashionable and creative professional home furnishing services for the home furnishing field, and its leading industry standardization and advancement will surely win great influence in the future e-commerce field. The emergence of wheat bags and poly products shows that the e-commerce market in China has begun to develop in a rational and standardized direction.
I believe that the e-commerce market in China will develop in a more standardized and benign direction in the future.
Personal year-end summary of e-commerce operation mode essay collection 4
By studying the course of e-commerce, I know how to shop online, how to make a website and so on. First, I know what e-commerce is. E-commerce is: E-commerce refers to all kinds of commercial and trade activities that use the Internet as a tool to make buyers and sellers never meet. I also know what B2C is. B2C mode is the earliest e-commerce mode in China, which is marked by the official operation of electronic mall. B2C means that enterprises provide consumers with a new shopping environment through the Internet, and consumers shop and pay online through the Internet.
First, why choose online shopping:
1, source: For example, some goods are in great supply in some cities, but few in some cities, and you really want that kind of goods. At this time, you should try online shopping.
2, convenient and fast: ordinary shopping is too time-consuming and laborious. I really want to lie on the sofa and watch TV when I go to work early in the morning. If I want to buy something, I must drive to the shopping center to buy something. When you arrive at the shopping mall, you will be dazzled by the dazzling array of goods. Sometimes I don't know what to buy when I go shopping in a mall I don't often go to. How troublesome it is! If you go to a shopping mall to buy some household appliances, you have to move back home after you buy them (there are also some big shopping malls in China that buy appliances for home delivery). ), I'm tired. But if you shop online, you don't have to be so troublesome and tired; Turn on the computer, directly enter the desired goods in an online mall, and it will appear on the computer screen. Just buy it directly.
3. Save time: In a market economy, we all know that time is money. If we spend our ordinary shopping time doing other things, we may even create more value. If you are a parent, it is also good to spend more time with your children.
4. Cheap: Generally speaking, things in online shopping malls are 20% cheaper than things on the market, and online stores join.
Second, from the emergence of the network to the present, if we carefully observe, we will find that e-commerce basically has to go through three stages:
1, desperately lay the foundation stage: this stage is mainly to access the network and establish a website.
Many enterprises will set up their own websites at this stage. During this period, senior programmers, programmers, interaction designers, web designers, etc. Focusing on web development will become a sought-after career.
2. Crazy promotion stage: The main content of this stage is to promote websites so that more people can find their own websites, and increasing traffic is the main task.
Seo experts and mailing list experts with website promotion as their core business have become popular occupations. During this period, a large number of network "scammers" appeared, who obtained false access through various deceptive means. Including the use of anti-Trojan and other hacking programs. At present, there are many enterprises and individuals who make a living from this in big central cities in China, and they are complacent about it.
3. Core competitiveness stage: The main content of this stage is to increase the stickiness of the website, retain visitors and turn them into customers.
During this period, network editors, forum hosts, writers, content researchers and channel planning will become hot jobs.
In today's market economy environment, these three stages coexist, but they are not as obvious as the characteristics of each period in the development of China websites. But because of the need for a steady stream of new websites, it is particularly important to learn e-commerce well, so as to grasp the development of your website at all stages!
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