Based on the "customer-centered" corporate culture, Shanghai General Motors Company has become a pioneer in China's automobile industry in terms of rapid response and continuous introduction of new products to meet the needs of users. 1In April, 1999, Shanghai General Motors officially put into production three mid-to high-end Buick medium-sized cars: Buick New Century, Buick GLX and Buick GL. In May, 2000, Shanghai General Motors introduced the Buick GS sedan specially designed for users who pursue driving pleasure and the Buick GL8, the first official station wagon in China. In August of the same year, a Buick G car with smaller displacement came out and became another new member of the Buick family. Buick Sail, the first compact car of Shanghai GM, was officially rolled off the production line in June 65438+February 65438+February 2000, and will be launched in June 5438+0, 2006. Every Buick of Shanghai GM is guaranteed to provide users with the most advanced automobile technology and first-class comfort and safety.
The manufacturing of Shanghai GM is backed by world-class technology and facilities. These five workshops-assembly workshop, power workshop, stamping workshop, body workshop and painting workshop-are located in a high-tech factory area, covering an area of 220,000 square meters, which is the most advanced facility among similar factories in China. At the same time, Shanghai GM has applied many advanced technologies and processes including flexible tooling and lean production, and is the only automobile manufacturing enterprise in China to realize the production of cars and station wagons. Shanghai GM attaches great importance to environmental protection and is equipped with some of the most advanced pollution control equipment and procedures adopted by the automobile industry today, including emission and wastewater treatment technologies. In Shanghai GM, its world-class manufacturing facilities and procedures are complemented by efficient and high-quality sales, after-sales service and spare parts supply network, which ensures that Shanghai GM users can fully obtain world-class driving experience. Shanghai GM has adopted a market-driven model to flexibly grasp the output of products according to market demand. It implements a single-tier distribution system and unifies prices nationwide, fully ensuring the interests of customers.
In order to provide consumers with a world-class quality experience, Shanghai GM has adopted a strict quality control system and extended it to the cooperation with suppliers. Among the joint-venture automobile enterprises in China, Shanghai General Motors took the lead in realizing 40% localization rate of parts in the first year of production. In order to ensure the quality, Shanghai General Motors has established extremely strict supplier selection criteria, which are evaluated according to its quality and service, technology and price, as well as the internationally accepted QS-9000 standard. The quality department of Shanghai GM has an online quality monitoring team at all stages of production, aiming to ensure that the quality of its parts reaches a high level synchronized with the world level.
Shanghai GM Buick
make history
Buick Buick brand started at 1900. In Detroit, Michigan, david dunbar buick, a Scotsman, and walter l.marr, his chief engineer, left the ship machinery and agricultural machinery repair shop where they lived day and night and began to build the first experimental vehicle (at that time, the carriage was the main means of transportation). 1903, they set up Buick automobile company. A year later, automobile production officially began, and the first batch of 37 cars went on the market.
Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family emblem of Scot david dunbar buick, the founder of automobile manufacturing.
Just as a survey conducted by Sarkozy Company, which is engaged in corporate image research in 1990s, it shows that it plays an important role as a symbolic pattern. In the investigation and study of company trademarks, it is found that company trademarks will have positive or negative effects on customers. The survey further shows that among many automobile manufacturers, the "Three Shield" logo of GM Buick products has won 50% favorable impression, which is remarkable.
Today, people are familiar with the "three shields" style, which has experienced nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, La Fu Bo, a style researcher of General Motors, found the family emblem of the Scottish Buick family among the lost family emblems written by 185 1.
The family emblem of Buick family is a red shield sign, and the silver-blue checkered stripe pattern of Go runs from the upper left corner to the lower right corner. There is a deer head with antlers in the upper right corner of the shield, and a golden cross in the lower right corner of the shield. There is a round hole in the middle of the cross, and the color of the hole is the same as that of the red shield.
Buick used the Buick family emblem as decoration for the first time on the new model of 1937, which is very close to the description in the lost family emblem. In 1939, the logo was modified (longer and wider). The shield logo of 1942 was replaced by a typical family emblem model again, but on this basis, Buick made some changes, and soon Buick was put into the production of military materials for World War I.
The logo of 1949 was widened, adding the hood and grille style, but still retaining the basic elements of its original style.
In 1957, the Buick "Eagle" logo appeared as a part of the "Eagle" model. Received a good response, so that in 1976, an eagle appeared on all the cars, and its image became a household name. Even a red-tailed eagle named "Happy" appeared in TV commercials. However, in the 1980s, the Buick leadership decided to re-emphasize the "Three Shields" logo, so the Buick "Eagle" logo withdrew from the historical stage.
During the period of 1959, the Buick logo underwent a major reform. The original shield logo was replaced by three shields, representing three Buick models, namely Lesabre, Invicta and Electra. Still use the original style and color of the three shields. The biggest difference is that the three shields overlap each other, and the colors are red, white (later changed to silver gray) and blue.
Today's "Three Shields" logo has been modified in some details, and the deer head and the cross pattern have disappeared, but the styles of red, silver gray and blue shield are not much different from the original ones, and the band pattern of Go check is still in use today.
The design of Buick family, just like its name, always commemorates david dunbar buick, who built Buick and ushered in the birth of General Motors, the world's largest automobile manufacturer.
1940 a reporter wrote: Buick is the first truly successful automobile brand, which has promoted the progress of the whole automobile engineering level and become an example for other automobile enterprises to follow.
Historical footprint
1904 On May 9, 2009/kloc-0, the Scot david buick founded Buick Motor Company. In June of the same year, the first Buick sedan was born. 1904 In the second half of the year, william c. durant, a carriage manufacturer, saw the great potential of Buick in the future and decided to buy the company. William c. durant founded General Motors in 1908, and took Buick brand as the cornerstone of the new company.
1923: The 1 10,000 Buick rolled off the assembly line.
1927: Harry Earle was hired as the head of the art and color department of General Motors, which is the first time in the history of the automobile industry. The method of making car models with clay introduced by him has been used to this day.
1937-38: Harry Earle's "Y-Job" is recognized as the first concept car in the automobile industry. Since then, "concept car" has become the most important market and sales tool in the automobile industry.
After World War II, Buick ushered in the peak of style and technological innovation.
1948: Harry Earle introduces the design of "high tail".
1948: Automatic transmission first appeared on Roadmaster models.
1949: Buick released some iconic design styles, such as the rotating window of the front fender and the complicated golden edge curled on the body.
Buick Buick brand started at 1900. In Detroit, Michigan, david dunbar buick, a Scotsman, and walter l.marr, his chief engineer, left the ship machinery and agricultural machinery repair shop where they lived day and night and began to build the first experimental vehicle (at that time, the carriage was the main means of transportation). 1903, they set up Buick automobile company. A year later, automobile production officially began, and the first batch of 37 cars went on the market.
Buick's famous "Three Shields" logo is based on a circle containing three shields. Its origin can be directly traced back to the family emblem of Scot david dunbar buick, the founder of automobile manufacturing.
Just as a survey conducted by Sarkozy Company, which is engaged in corporate image research in 1990s, it shows that it plays an important role as a symbolic pattern. In the investigation and study of company trademarks, it is found that company trademarks will have positive or negative effects on customers. The survey further shows that among many automobile manufacturers, the "Three Shield" logo of GM Buick products has won 50% favorable impression, which is remarkable.
Today, people are familiar with the "three shields" style, which has experienced nearly half a century of evolution. In the mid-1930s, in the Detroit Public Library, La Fu Bo, a style researcher of General Motors, found the family emblem of the Scottish Buick family among the lost family emblems written by 185 1.
The family emblem of Buick family is a red shield sign, and the silver-blue checkered stripe pattern of Go runs from the upper left corner to the lower right corner. There is a deer head with antlers in the upper right corner of the shield, and a golden cross in the lower right corner of the shield. There is a round hole in the middle of the cross, and the color of the hole is the same as that of the red shield.
Buick used the Buick family emblem as decoration for the first time on the new model of 1937, which is very close to the description in the lost family emblem. In 1939, the logo was modified (longer and wider). The shield logo of 1942 was replaced by a typical family emblem model again, but on this basis, Buick made some changes, and soon Buick was put into the production of military materials for World War I.
The logo of 1949 was widened, adding the hood and grille style, but still retaining the basic elements of its original style.
In 1957, the Buick "Eagle" logo appeared as a part of the "Eagle" model. Received a good response, so that in 1976, an eagle appeared on all the cars, and its image became a household name. Even a red-tailed eagle named "Happy" appeared in TV commercials. However, in the 1980s, the Buick leadership decided to re-emphasize the "Three Shields" logo, so the Buick "Eagle" logo withdrew from the historical stage.
During the period of 1959, the Buick logo underwent a major reform. The original shield logo was replaced by three shields, representing three Buick models, namely Lesabre, Invicta and Electra. Still use the original style and color of the three shields. The biggest difference is that the three shields overlap each other, and the colors are red, white (later changed to silver gray) and blue.
Today's "Three Shields" logo has been modified in some details, and the deer head and the cross pattern have disappeared, but the styles of red, silver gray and blue shield are not much different from the original ones, and the band pattern of Go check is still in use today.
The design of Buick family, just like its name, always commemorates david dunbar buick, who made Buick and ushered in the birth of General Motors, the world's largest automobile manufacturer.
1940 a reporter wrote: Buick is the first truly successful automobile brand, which has promoted the progress of the whole automobile engineering level and become an example for other automobile enterprises to follow.
1904 On May 9, 2009/kloc-0, the Scot david buick founded Buick Motor Company. In June of the same year, the first Buick sedan was born. 1904 In the second half of the year, william c. durant, a carriage manufacturer, saw the great potential of Buick in the future and decided to buy the company. William c. durant founded General Motors in 1908, and took Buick brand as the cornerstone of the new company.
1923: The 1 10,000 Buick rolled off the assembly line.
1927: Harry Earle was hired as the head of the art and color department of General Motors, which is the first time in the history of the automobile industry. The method of making car models with clay introduced by him has been used to this day.
1937-38: Harry Earle's "Y-Job" is recognized as the first concept car in the automobile industry. Since then, "concept car" has become the most important market and sales tool in the automobile industry.
After World War II, Buick ushered in the peak of style and technological innovation.
1948: Harry Earle introduces the design of "high tail".
1948: Automatic transmission first appeared on Roadmaster models.
1949: Buick released some iconic design styles, such as the rotating window of the front fender and the complicated golden edge curled on the body.
1950- 195 1: The lesabre concept car released by Harry Earle was inspired by the design of fighter planes and established the design trend of American classic cars in the 1950s.
1953: To celebrate the 50th anniversary, Buick launched a limited edition skylark convertible.
1953: Harry Earle's "motorama" appeared in new york, which is the first automobile exhibition in the world.
1959: Buick launches three new car series: lesabre, invicta and electra. For this reason, the Buick logo has been greatly reformed, and the original shield logo has been replaced by three shields, representing three Buick models respectively. The three shields are stacked together, and the color is red and white, and then changed to silver gray and blue.
196 1: There is a brand-new aluminum v8 engine on the new car.
1963: The Riviera, known as the "modern classic", was launched.
1974: Buick introduced its economical V-6 engine, which eventually became the main engine of Buick series.
1984: Buick's global sales reached 1 10,000 vehicles.
1997: Shanghai general motors co., ltd was established, with an annual output of 654.38+million Buick medium-sized cars.
1998: Buick bid farewell to its 95-year-old headquarters in Flint, Michigan, and moved to Detroit.
2003: Buick celebrates its centenary birthday. Buick 2003 concept car and Rainier 2004suv concept car became special gifts at the celebration. To commemorate the 0/00th anniversary of Buick's birth/KLOC-0, GM launched the centieme concept car, which showed the unique charm of Buick brand with innovative design and also expressed the typical Buick-style romantic car-making style. Centieme concept car was designed by bertone, a famous Italian design studio. It is a unique and elegant design work, which combines many advantages of four-door car and sport utility vehicle.
The development of the brand-new General Motors Company depends on a large number of high-quality talents, such as President William P. Chrysler and the famous Buick driver Louis Chevrolet. In the next few years, with the development of other branches, Cadillac, Oakland (later renamed Pontiac) and Oldsmobile, General Motors took the lead in the automobile industry. Looking back on the past 90 years, Buick has achieved a total sales volume of 35 million vehicles and won numerous awards.
1929, Buick established its first sales office in Shanghai. Today, in the same city, Buick established a new company-Shanghai Buick.
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