The arrival of this change has benefited from the involvement of many planners and publishers in the China market. In the traditional book publishing market, the publishing house, as a product manufacturer, always takes "improving people's cultural quality" as its own responsibility and takes it as an excuse-the implied meaning behind this sentence is essentially: "I am a publishing house, I am smarter than you, and I want to educate you." The benefit value of a publishing house is not measured by money, but by the good degree of social benefit. In this way, it can only happen that everyone can't help reading a book. In today's publishing industry, new market measurement standards are slowly being established. In this process, all kinds of book publishing behaviors triggered by market interests are increasingly besieged and questioned by traditional standards, and even lead to legal disputes-this is actually the inevitable development of book publishing, and even a good phenomenon, because it can promote the gradual establishment of market rules. This paper lists four "people" shows in the book industry in 2002. As a colloquial noun, "person" has a certain meaning. For example, this person is a "person", but the affirmation here does not represent any value judgment at all-this is also the foothold of this paper: rejecting value judgment.
Jin Yong: Imitation Show
As we all know, Jin Yong has washed his hands, lived in seclusion in the mountains and devoted himself to becoming a celebrity. Any celebrity is not groundless, nor will it be a rain without a trace. Jin Yong's influence on China's reading habits is gradually emerging. Popular novels, such as martial arts novels, lack "characters" determined by one word or another, but the influence of Jin Yong's "outdated" characters is widely spread in China. The novel reading expectation established by Jin Yong has been transformed into a collective imitation show and a collective carnival in language through a series of "copying" and "pasting" under the background of network and post-modernism.
In July, 2002, China Drama Publishing House published the online anthology My Age of Shooting Carvings compiled by Netease Culture Channel. The book contains many novels and essays of "Jin Yong Imitation Show" on the Internet. Summarizing its theme, apart from petty bourgeoisie, it is narcissism-the latter point coincides with Jin Yong's.
From June 5438 to October 2002 10, Northwest University Press published the novel Youth Here-University Life of the Condor Heroes, which was operated by the literary website Qingyun Academy. The author Jiangnan is said to be from Peking University, and the novel is a virtual Bianjing University in the Northern Song Dynasty. BLACKPINK, a character in Jin Yong's novels, appeared, and everyone fell into earth-shattering love. The whole novel seems to show that Bianjing University students, with a background in the north, can do nothing but fall in love. These two books can be regarded as the beginning of "Jin Yong Imitation Show". I believe that in the near future, "Jin Yong Literature" will definitely become a category with super vitality in popular funny literature.
Hu Jian: Jump from the Longmen.
Hu Jian was the writer who received the most media attention in 2002. The focus of media attention is not whether his novels are good or not, but whether he can be admitted to Peking University without taking the test-all this is based on the extent to which the media takes it for granted that "Hu Jian's novels are really good". I have to admit, among my peers, Hu Jian is a super hype master, who can make waves in the domestic media and even in the education field with only one book. In fact, the significance of the "Hu Jian Incident" lies not in how to sell Hu Jian's novels, but in the collective mentality of the media, the public and the education sector in the face of this problem.
The media always hope to find enough news excitement. It's not news that dogs bite people, but it's news that middle school students love literature and want to go to college-how can anyone love literature at this time? For the public, education is often not a personal problem, but a problem involving the whole family and even society. Around July every year, everyone is concerned about whether the college entrance examination system and implementation process are "fair". The media actually don't care about the issues that the public cares about. The media is concerned about the "priority" of "special students" like Hu Jian. Between "fairness" and "priority", the words of the media are inconsistent, one set today and another tomorrow, completely losing the bottom line of justice.
Hu Jian finally got his wish and went to college, not in Peking University, but in Wu Da and his "Fenqing Age".
Haruki: Breast Competition
After Hu Jian, in 2002, the publishing industry in China set off a movement to cultivate "talented writers". No matter publishers, "genius writers" or even readers, we all know that there is a lot of profit space in it. Due to the lack of a formal publishing system in China, almost no one knows the exact print run of a book except publishers and printing houses, and even authors. Hu Jian's novel Fenqing Times was published by Changjiang Literature and Art Publishing House. According to its usual operation, the sales volume of this book is estimated to be around 654.38+10,000 copies, which is not a bestseller. Among all the "gifted writers", Haruki's Beijing Doll is the best seller.
Haruki is said to be a Beijing girl, writer and poet, only 20 years old. This book can only be regarded as a "follow-the-wind book" in terms of content and name, including operation methods, and it completely "imitates" Wei Hui's Shanghai Baby. In 2000, Wei Hui signed a book in Chengdu wearing a Chinese corset, claiming to show Chengdu men "Wei Hui's breasts"; In 2002, Chunshu signed a book in a Chinese-style breast-wrapped shop in Chengdu, claiming that "Wei Hui's breasts are silicone".
Beijing Doll is said to be the life experience of a generation in China. As can be seen from the above example, this kind of life experience is nothing more than learning from others.
Hong Ying: Litigation.
From June, 5438 to February, 2002, the Intermediate People's Court of Changchun City, Jilin Province made a judgment that the novel K by novelist Hong Ying was pornographic and defamatory, which violated the law. This lawsuit lingered in the courts of three places in China for two years. The reason is that Chen Xiying, a cultural celebrity, and Ms. Chen Xiaoying, the daughter of Ling Shuhua, thought that Hong Ying's sexual description in K was ugly, which defiled her deceased parents and caused mental harm to the deceased and herself, so she took Hong Ying to court.
After the court made a judgment, Hong Ying sent an e-mail "Notes on the Court Banning the Sale of Novel K" through the Internet: The heroine "Lin" or "K" in the novel is a collection of various images, but as for Lin's husband, it is rarely mentioned. During Julian's stay in China, there were many lovers, some of whom were closer than the plaintiff's mother. Synthesized the heroine image in the novel K. The novel praises the husband of the beauty protagonist without any hint of "impotence"; The novel is full of praise for women's sexual initiative, which is an effort to change the traditional female image in China, but there is no hint of "femininity". The accusation with quotation marks above is the text in the plaintiff's indictment, which is unfounded in the novel text.
The author kept silent about this incident and firmly believed that this incident was only the beginning.