As early as 1930s, Liangyou Book Company's voluminous One Corner Series, China New Literature Series, Liangyou Literature Series and novelette Collection, which contributed to new literature and art, all printed a small wooden portrait as a bookmark: a farmer wearing a wide-brimmed straw hat in the vast field in spring. This bookmark, taken from a frame of foreign book tickets, has rough lines and profound implications. As a bookmark of literary series, it is really a perfect match and can be called top grade. The use of this bookmark probably symbolizes the development of the new road of literature and art, which is as hard as the sowing people's entrepreneurship.

In 1950s, Zhonghua Book Company published a series of books about the history of China. The design of the bookmark is the Great Wall of Wan Li, which best represents the ancient civilization of China.

In recent years, Shanghai Literature and Art Publishing House has successively published a set of prose series, and the book label is a deformed bird whose wings are about to spread. A closer look shows that the bird is in the shape of "S" and its wings are in the shape of "W", which consists of the pinyin initials of the word "prose".

A set of top picture books "Luxun's Novel Comics" published by Shanghai Fine Arts Publishing House is entitled "Paper-cut Watertown Scenery: Bridges, Wupeng Boats, Pavilions and Pavilions", which has a strong flavor of water town and coincides with Luxun's novels, which mostly take Shaoxing scenery as the theme. At present, book labels, like book tickets, have gradually become one of people's favorite collections.