How does a music studio write a business plan? What excellent model essays can be used for reference?

I. Overview of the plan

1. Students in school: relying on the existing good cooperative relations with major universities, we will continue to develop and expand the scale. Guitar is a western musical instrument, and young people are the main consumer groups. Consumers buy it mainly because they are interested, so the cultivation of interest is the key. Before this, we have received good results and entered the school to perform. However, students' economic conditions are generally limited, and the purchase method is mainly group purchase. Therefore, the profit of such customers should be mainly training, and guitar sales can be sold at low prices, quality and quantity can be guaranteed to complete teaching work, make brands and cooperate for a long time.

2. People who have worked: These customers are often customers with easy work and considerable income. Most of them buy guitars to learn guitar, or like guitar at school. But for some reason, they shelved their dreams, and now they can't let go of this hobby if they have the conditions. High-end guitars suit them.

3. Retired middle-aged and elderly customers: Most of these customers have plenty of time, but because of their age, they need to sell folk music or classical western musical instruments. Propaganda can almost not rely on the internet, and can cooperate with community activity centers or major universities for the elderly. Newspaper broadcasting is a relatively low-cost and effective way of publicity, and it can also organize performances into communities, gardens, squares and so on. , enhance consumers' interest in buying and learning, enrich the lives of middle-aged and elderly people and improve their quality of life.

4. Temporary customers: This is a special customer group, which is unstable. As long as it is actively explored, it is also an objective customer group. For example, couples who are about to enter the marriage hall are now fiercely competitive and more innovative than prices and services. They can cooperate with wedding companies to launch wedding romance. It is completely feasible to learn to play and sing a song in a short time. Or the company's annual meeting program training. , can provide musical instruments for rent, the main profit comes from training, on the one hand, profit, on the other hand, publicity, but also develop potential customers.

Two. Maintenance aspect

1. Our members mainly provide after-sales guarantee for the musical instruments they sell, and do regular maintenance for the customers and students who consume in our store. They implement membership system, provide exclusive services, and improve the return rate of customers. On the one hand, they promote the sales of peripheral accessories, on the other hand, they maintain customers and tap potential customers.

2. Foreign customers, the main profit targets, on the one hand, can recover the cost of tool wear and tear, on the other hand, they can attract these customers to join our store and enjoy membership services, but these users need to pay membership fees or spend money in our store, which can promote sales.

3 professional musicians, do musical instrument maintenance for professional musicians free of charge, in order to improve their popularity.

Three. performing arts

1. Open-air publicity, and cooperate with major shopping malls and shops to do performances of different scales.

2. Enterprise Gala serves the annual meeting of enterprises and other celebration activities.

The performance in the school will further deepen the cooperation with the school and cultivate students' interest.

In-store performances are similar to party performances or membership activities, aiming at publicity and interest cultivation.

Four. Music recording and editing

1. Students make low-cost recordings, record singles and make CDs, which can be used as gifts or personal souvenirs.

2. Schools expand publicity by recording songs created by students themselves for cooperative schools.

Amateurs' main profitable project is to make professional records.

4. Gift form Make a CD for those who want to surprise their friends or family.

Composition of product sales cost and basis for setting sales price

The cost of musical instruments comes from three aspects: 1. Purchase cost; 2. Logistics cost (average single unit 10- 15 yuan); 3. Customization of daily maintenance cost price When the product is priced according to the requirements of the agent or the product is priced according to the lowest online price, the gross profit rate is 30% and the net profit rate is 25%.

1. The goods sold are purchased through formal channels, and the price is low.

2. Strong after-sales service support

3. Carry out regular activities to maintain customers.

4. Cooperation with school associations

Part IV Industry and Market Situation

Industry situation: At present, the musical instrument sales market is not very mature. As far as Tianjin is concerned, the musical instrument street has begun to take shape, and the market development potential is still great. We should make it a more professional and customer-friendly sales entity, with strong after-sales service as the guarantee, interpretation and recording production as the mutual promotion.

Main advantages of competitors: 1. The principal is large and there are many kinds of goods; 2. Start early and have high market awareness;

3. Rich purchase channels and low purchase price.

Main advantages of this enterprise over competitors: 1. National policy support; 2. Be flexible in thinking and keep up with market trends; 3. The business model system is diverse.

Second, the enterprise profile

Legal form of the company:

self-employed households

Main business scope:

Music training

Enterprise type:

Performance organization

Third, business philosophy.

Target market 1. Students in school: relying on the existing good cooperative relationship with major universities, we will continue to develop in depth and expand the scale.

Guitar is a western musical instrument, and young people are the main consumer groups. Consumers buy mainly because they are interested, so the cultivation of interest is the key. Before that, they entered the school to perform and received good results. However, students' economic conditions are generally limited, and the purchase method is mainly group purchase. Therefore, the profit of such customers should be mainly training, and guitar sales can be sold at low prices, quality and quantity can be guaranteed to complete teaching work, make brands and cooperate for a long time.

2. People who have worked: These customers are often customers with easy work and considerable income. Buying and learning guitars, drum sets and other musical instruments are mostly dreams or dreams of loving music at school. But for some reasons, they shelved their dreams, and now they can't let go of this hobby if they have the conditions. High-end pianos suit them.

3. Retired middle-aged and elderly customers: Most of these customers have plenty of time, but because of their age, they need to sell folk music or classical western musical instruments. Propaganda can almost not rely on the internet, and can cooperate with community activity centers or major universities for the elderly. Newspaper broadcasting is a relatively low-cost and effective way of publicity, and it can also organize performances into communities, gardens, squares and so on. , enhance consumers' interest in buying and learning, enrich the lives of middle-aged and elderly people and improve their quality of life.

4. Temporary customers: This is a special customer group, which is unstable. As long as it is actively explored, it is also an objective customer group. For example, couples who are about to enter the marriage hall are now fiercely competitive and more innovative than prices and services. They can cooperate with wedding companies to launch wedding romance. It is completely feasible to learn to play and sing a song in a short time. Or the company's annual meeting program training. , can provide musical instruments for rent, the main profit comes from training, on the one hand, profit, on the other hand, publicity, but also develop potential customers.

Industry Market Analysis: Industry Situation: At present, the musical instrument sales and training market is not very mature. As for the "music training institution" near the college,

There was only one company before, and there is still great market development potential. We want to make it a more professional and customer-friendly store, with strong after-sales service as the guarantee, and cooperate with interpretation and music production and editing to promote mutual development.

Trend of market capacity change:

With the trend of the construction of university town in Salt Lake District, the support of the government, and the trend that colleges and universities will move to college students, we roughly estimate that there will be a good space for music training and musical instrument sales.

The main advantages of competitors

1, strategically located in the 9th district, near the square.

2. It was established early, and opened in March 20 13.

Major disadvantages of competitors

1, unprofessional staff, lack of basic knowledge of music.

2. Insufficient commodities and musical instruments.

3. Without performers, it is impossible to undertake various Shang Yan and other performances.

The main advantages of this studio over its competitors.

1. Demand and support for the construction of Thanksgiving Square Cultural District.

1, the staff major is music, with solid basic skills and high professional level.

2. Have a professional performance team, such as wind band, singer, saxophone, bamboo flute, erhu and other musical instruments.

3, musical instruments are relatively complete, musical instrument sales are purchased through formal channels, and the price is low.

4. Music training is taught by professional music teachers.

5. Strong after-sales service support.

6. Carry out regular activities to maintain customers.

7. Cooperate with various school associations, including Yuncheng College, Yuncheng Normal School and Health School.

The main disadvantage of this studio compared with its competitors.

1, starting late

1、

2. Less publicity, less customers and less marketing plan.

I. Site Selection

(1) Location details: Convenient transportation, close to the school.

(2) The main reason for choosing this address is: 1. Convenient transportation; Within the range of 100 meters, the traffic environment around the bus stop is good and parking is convenient; 2. The average daily flow is about 3,000; 3. There are 1 undergraduate colleges, 2 higher vocational colleges, 1 high school and 1 primary school within three kilometers, which is very close to Fudan Street. This is the only way for Shun Di Cemetery Education Park to reach the urban area, and the students in school are a huge customer base. As long as targeted publicity is done, sales can be very rich; 4. The rent is relatively cheap, which is very ideal and economical in the same location; 5. Advantageous objective conditions, such as unique room type, need to avoid direct sunlight, stay away from heating during heating period, and avoid wood deformation or even cracking due to low humidity. Moreover, the selected shop is the best in shade, there is no heating pipe in the house, and it is convenient to use humidifiers in winter and make drinks in leisure bars.

Second, the marketing strategy

It is divided into five categories: guitar sales, musical instrument teaching, deductive media, recording production and leisure bar.

1, guitar sales

Online sales strategy in physical store sales. The basic principle is to ensure the quality and low price of goods. Promotion measures:

(1) Buy a guitar for teaching activities. For beginners' preferential activities, the guitar is priced in 500 yuan, the estimated cost is in 260 yuan, and everyone can benefit from 240 yuan.

(2) Our store implements the membership system, which can seize customers on the one hand and promote sales on the other. Members enjoy the whole piano cleaning and maintenance service four times a year, while non-members visit 80 yuan every time. The contents include cleaning and polishing of piano body, cleaning of metal parts, circuit maintenance, polishing of product silk, burr treatment of product corners, cleaning and oiling of fingerboard, cleaning of dust in the box and debugging of piano neck curvature. Members enjoy discounts on accessories in the store. Old members develop new members and enjoy points feedback, which can be exchanged for other services in the gift shop. Organizing regular members' gatherings and building an exchange platform can promote the popularity of our store and the development of our leisure bar.

(3) Introduce souvenirs, picture books, books, magazines, clothes and hats, daily necessities, etc. Around the brand guitar. Develop brand culture, enhance the professional cultural atmosphere in the store and promote sales.

2. Textbook translation

(1). Chinese music books.

(2) Making classical guitars

(3) folk guitar making books

(4) Making books with electric guitar

(5). Maintenance and other special books

(6) Effectors and Speaker Books

(7) Making books with other musical instruments

(8) Guitar History Course

3. In-store teaching: employ Li Chunjun, a college professional teacher, to guide and ensure the teaching quality. Employed teachers take part in regular assessment, and students can organize learning competitions to arouse the enthusiasm of teachers and students. In terms of profit, novice 300 yuan has 10 class, and intermediate class 350 yuan has 10 class, each class has 1 hour. It is estimated that the monthly teaching income is 5000-8000 yuan, and the teacher's teaching fee is 2000 yuan. The average monthly profit is 5000 yuan.

The crash course is arranged for 8 classes, and the class place is chosen in the school. A group of 6 people, each class is 45 minutes, once a week, and each class is one hour. It is divided into fingering practice, introduction of basic knowledge of music theory, scale practice, reading music, and strengthening harmony cognitive skills. There are six exercises, plus a song chosen by the students. Childhood (Tayu Lo) is wonderful tonight (eric clapton). Me? Including classic songs such as My Yourself (Jason Mraz).

And set up an attendance award to reward students who have completed 8 times with a set of 50 yuan guitar strings or tuners. Each group will set up an outstanding student award (outstanding students will be selected by students' internal voting), and they will have the opportunity to participate in the final lucky draw and get a brand-name guitar.

After all the courses, we will explore potential students among the students and invite them to join our team to form a deductive group. Can stimulate learning enthusiasm. Organize students' party performances and school tours to cultivate a cultural atmosphere and attract more people to join in.

Temporary trainee training: seize new business opportunities, open up ideas and seek cooperation. For example, cooperative wedding companies provide musical instrument training and arrange wedding celebration programs for couples who are about to get married. Cooperate with enterprises and institutions to help arrange the annual meeting of enterprises.

4. Deductive media

Deductive media is a very profitable way and means of store publicity, which can be linked with teaching and become a selling point of teaching. As a musical instrument dealer, our advantage lies in the complete equipment, no need to rent additional equipment, most of the actors are trained by themselves, and the cost is relatively low.

1. Undertaking commercial performances, opening of large shopping malls, anniversaries, celebrations, company parties and weddings, etc.

2. School tourism

3. In-store party performance

4. Community performances such as occupational therapy stations.

5. Arrange red songs and perform in cooperation with major mainstream media.

6. Spend summer nights in parks and communities.

5. Music production and editing

This is a new industry. Operators need to understand the use of equipment and software, as well as keen observation and discovery ability, timely discover the advantages and disadvantages of customers, and better serve customers.

1, making single gifts and personal souvenirs

2. Follow-up of large-scale group activities in schools

3. Video production of class collective souvenirs in graduation season

Amateur music lovers make records professionally.

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