After studying and working, we are too lazy to find some, so what are they? Let's have a look.

1: Anything is possible as long as you are tenacious.

When I go to work by subway, I just step on the elevator. Suddenly I saw a disabled man on crutches on the stairs next door, stumbling upstairs, but the elevator was not crowded. Standing on the elevator and passing him by, I couldn't help looking back. It was a young man's face, and suddenly two words came to my mind: tenacious!

When I got on the elevator and walked on, there was an advertisement on the wall next to me: several young people were buried in a mountain of papers, and a young man next to me was leaning back in a chair with a glass, as if on vacation. The slogan is "It is better to act now than to dream". This reminds people that if the young man is willing to work hard, he will dream of his future success, otherwise he will just dream.

A disabled person and an advertisement seem to be two unrelated things, but in this case, I realized a truth: if you are tenacious to the end, anything is possible!

In the face of suffering, if you choose tenacity, you choose "possibility", and "possibility" means "change" Some people say that in this world, you should learn to endure ten unpleasant things. In fact, there are not so many disappointments in life that you have to endure. If you stubbornly exercise, you may not have to endure pain; If you study hard, you may not have to endure losing your reputation in Sun Shan; If you work hard, you may not have to endure mediocrity. ...

However, if you choose to compromise and give up, it is all empty talk. I once saw a teenager 19 in Weibo who ended his life in Weibo live broadcast because of frustration. It's amazing: how can a flower of life, which should have bloomed tenaciously, be defeated by life so easily?

Remember Pushkin's famous sentence: "If life deceives you, don't be sad or impatient!" Gloomy days need peace; Believe it, that happy day is coming. "Poems written 200 years ago are still calm and uplifting today. Because in the face of misfortune, people always have two choices: compromise or tenacity, and people always yearn for the latter, which can give people the power to change their destiny.

Young people can always find reasons to complain about their misfortunes: no superior family, no beautiful face and no excellent relationship. In fact, you should always find a reason not to complain: you have a warm home, a kind smile, a healthy body and youthful vitality ... are these not enough for you to struggle with a tenacious attitude?

"People often complain that we can't do anything, but if we only care about what we want or lack, and don't cherish what we have, it won't change the problem at all! What really changes our destiny is not our opportunity, but our attitude. " This is what nick vujicic, a famous motivational speaker for the disabled, said in his autobiography Life is Infinite. Everyone who sees Nick for the first time will be shocked by his incomplete body and tenacious spirit. It is such a man without arms and legs who stubbornly faced God's injustice and created a miracle of life.

Nick vujicic's story tells us that when you face life with a tenacious attitude, your life has no limit!

Young us, what is the reason why we are not tenacious?

Article 2: Sell refrigerators to Eskimos.

Once upon a time there was a man named Watson. Visiting the Eskimo family. The host warmly entertained him, but everything he ate was frozen. He wanted to thaw the food, but he couldn't make a fire in the house, otherwise the house made of ice bricks would melt, so he had to boil water outdoors in the snow and ice to thaw the food. Watson was inspired to take the refrigerator to the North Pole because it can refrigerate food.

So Watson showed Eskimos how to use the refrigerator: put the beer and mineral water they brought with them and the prey they just caught in the refrigerator, and adjust the refrigerator to the right temperature. The next day, when they opened the refrigerator, those things were not frozen and kept intact. With the refrigerator, Eskimos no longer need to boil water to thaw food, saving a lot of time and "fuel" and making life much more convenient. They are all very grateful to Watson for bringing them the refrigerator.

Watson went deep into the life of a group and felt their real needs. Stimulating their desire for refrigerators, and thus building a deeper friendship with Eskimos, is really killing two birds with one stone.

In 2004, Gao Juji, a young man from China, heard from a friend that Eskimos simply stored food and threw it on the ground to thaw it with hot water. Gao Juji saw an opportunity in this sentence, so he took the refrigerator to the North Pole and gave it away before he was ready to sell it. Living with Eskimos, Gao Juji found that Eskimos hunt a lot, and a refrigerator is far from meeting their living needs. He also found that there are refrigerators in the North Pole, but they are particularly easy to break down because the local voltage is unstable and no one repairs them. After a thorough understanding of Eskimo life and consumption habits, Gao Giant returned to the North Pole with repairmen and refrigerators equipped with thermostats and regulators.

He filmed the usage of the refrigerator as DV, presented China special condiments, taught Eskimos how to use the refrigerator, and taught China special cooking skills. After that, Gao Juji also sold the refrigerator to the local ice and snow hotel and opened a maintenance company. China won the hearts of Eskimos with differentiated human marketing.

Gao Juji felt the need for refrigerators and began to solve problems in the use of refrigerators for Eskimos, such as the use of thermostats and regulators, the maintenance of refrigerators, the development of new functions, and the unique ingredients in China, which made Eskimos feel the care of friends, rather than simple business relationships. He successfully integrated himself into Eskimo life, and at the same time let the refrigerator take root in Eskimo life.

Article 3: How to sell combs to monks?

A marketing manager wanted to test his men, so he gave them a question and sold the comb to a monk.

The first person: scold when you go out, what dog manager and monk have no hair, why sell combs! I found a pub to drink and sleep, and went back to tell the manager that the monk had no hair and the comb could not be sold! The manager smiled. Do you need to tell me that monks have no hair?

The second person: I came to a temple, found a monk and said to him, I want to sell you a comb. The monk said, I am useless. The man told the manager's homework again, saying that he would lose his job if he couldn't sell it. Have mercy! The monk bought one.

Third person: I also came to a temple to sell combs. The monk said it was really unnecessary. The man walked around the temple and said to the monk, is it necessary to sincerely worship Buddha? The monk said, yes. Whether sincerity needs respect, the monk said, respect. The man said, you see, many pilgrims come here from far away. They are very pious, but they are travel-stained and slovenly. How can they respect the Buddha? If you buy some combs in the temple, comb the hair neatly for these pilgrims and wash their faces, isn't it a respect for the Buddha? The monk ordered one and bought ten.

Fourth person: I also came to a temple to sell combs. The monk said it was really unnecessary. The man told the monk that if some combs were prepared as gifts for pilgrims in the temple, it would be both affordable and meaningful, and the incense would be more prosperous. The monk thought it was reasonable, so he bought 100.

Fifth person: I also came to a temple to sell combs. The monk said it was really unnecessary. The man said to the monk, "You have got a monk, and your calligraphy is very accomplished. If you carve words on a comb and give them to pilgrims, will it not only promote Buddhism, but also calligraphy? The old monk smiled, very kind! Bought a comb of 1000.

Sixth person: I also came to a temple to sell combs. The monk said it was really unnecessary. The man talked to the monk, but sold ten thousand combs. What did the man say? He told the monk that combs are necessary for good people to believe in women, and female pilgrims often carry them. If the owner can light the comb and become their amulet, it will not only accumulate goodness, but also keep peace. Many pilgrims can also invite a couple for their relatives and friends to protect peace, promote Buddhism and publicize the name of our temple. Isn't it a great good thing? Master, is there any reason not to do it? Amitov, good! Very good! Master's hands are folded, and the benefactor has this good pleasure. How can I disobey? In this way, the temple bought 10,000 combs, named "Jishan Comb" and "Ping An Comb", and the master personally opened the lights for pilgrims, which was very prosperous. Of course, the money donated by Kaiguang is not cheap!

A case study of selling combs to monks;

The first kind of people are too bound by traditional ideas to consider sales with common sense.

The second kind of person is selling sympathy, which is the lowest form of sales, called "kowtow marketing", and it can't last long.

Third, four people think about customers, which can be said to be a "customer satisfaction strategy" and will naturally have good results.

The fifth person can not only satisfy the customer, but also cater to the customer's psychology, so it is not bad.

It is not surprising that the sixth person has reached the realm of two worlds, not selling combs, but selling amulets to maximize the value of customers.

Only junior salespeople sell the product itself, while real sales sell an idea and a mode of thinking.