1 Publishing demands of traditional culture
Traditional culture is a brilliant cultural achievement created by the working people in China in the long historical process. The working people in our country have not only made brilliant scientific and technological achievements, but also created rich humanistic achievements. Because the traditional culture is created by the working people of our country, it embodies the characteristics and customs of our nation and can be loved by our people. Therefore, in recent years, a "traditional culture craze" has arisen in China. For example, Yu Dan's lecture on The Analects of Confucius and Yi Zhongtian's lecture on Romance of the Three Kingdoms were welcomed by the audience and generally praised by the media. Researchers in humanities and social sciences pay more attention to seeking positive factors from history and culture, and then provide cultural and customary basis for the current political, economic and legal construction in China. Praise and love for traditional culture has become an important phenomenon in China's current cultural construction.
The wave of "ancient culture fever" gave birth to the traditional culture publishing industry. In recent years, there has been an upsurge of publishing ancient books in the publishing industry. For example, as far as the classic books of Chinese studies are concerned, in recent years, the publishing industry in China has launched a wide range of traditional enlightenment books, such as The Classic of Three Characters, The Thousand-Character Text, Lao Zi and Da Xue. As far as medical books are concerned, books such as Huangdi Neijing and Compendium of Materia Medica are also favored by readers. As far as novels are concerned, Water Margin, Dream of Red Mansions and Romance of the Three Kingdoms are enduring. Once published, these books can often become "best sellers" in various categories. Taking the publication of Huangdi Neijing as an example, once it was published, it was sought after by health care professionals and once became a "health care book", and its sales volume was among the best. The publication of ancient books can become a best seller, on the one hand, it is determined by the attraction of ancient books, on the other hand, it fully shows the publishing demands of traditional culture.
2 the significance of traditional culture to book publishing
Academic circles have reached a consensus on the importance of publishing traditional culture. The author believes that the publication of ancient books is not only conducive to the inheritance of traditional culture, but also has positive significance for the development of the publishing industry:
2. 1 Enrich the content of book publishing
The author thinks that the positive significance of traditional culture to the development of book publishing lies in that it enriches the content of book publishing. It should be said that at present, China's cultural industry is relatively prosperous, and various cultural works emerge one after another, which basically involve politics, economy, culture, law, science and technology, health and other aspects. However, at present, the cultural industry is also mixed, and there are not many good works, which can not fully meet people's spiritual needs. In this case, the publishing industry pays attention to absorbing nutrients from traditional culture and publishing a large number of ancient books. The publication of ancient books enriches the content of book publishing, and many traditional elements can be put into the market through the publishing industry, thus enriching people's spiritual life.
2.2 enhance the taste and value of book publishing
The publication of traditional culture not only enriches the content of book publishing, but also enhances the taste and value of book publishing. Specifically, as far as the taste of book publishing is concerned, the working people in China have created excellent culture in the long historical process. He wrote many epic works. For example, A Dream of Red Mansions, Outlaws of the Marshes and some Tang poems, Song ci reached the peak in the history of world literature, with elegant cultural style. The author has been engaged in book editing for decades, participated in editing and publishing many classic books, and deeply understood the influence of ancient culture on modern civilization. For example, Sun Tzu's Detailed Explanation of the Art of War, Thirty-six Detailed Explanations, Zhuge Liang's Detailed Explanation of the Art of War and other books have applied the ancient art of war to all aspects of the real society and are also best-selling books in the book market.
Therefore, the publication of these books by modern publishing industry is conducive to improving the quality of book publishing. As far as the value of book publishing is concerned, ancient books are an important part of the splendid culture created by the working people in China, and these cultural achievements have been handed down in paper form. The publication of ancient books is an important form of inheriting traditional cultural achievements. From this point of view, the publication of ancient books is conducive to making book publishing have the function of inheriting traditional culture, thus enhancing the value of book publishing.
3 traditional culture's understanding of the significance of book publishing
Because the publication of traditional culture is conducive to the inheritance of traditional culture, enriching the content of book publishing and enhancing the taste and value of book publishing, China should establish a perfect mechanism to promote the full realization of the significance of traditional culture to book publishing.
3. 1 Encourage the publication of classic books
The party and the government have realized the importance of publishing classic works. The Central Committee of the Communist Party of China pointed out in the "Instructions on Sorting out Ancient Books in China" that sorting out ancient books and inheriting the precious cultural heritage of the motherland is a very important work that concerns future generations. Based on this, our government should encourage the publication of classic books through fiscal and taxation means. As far as its financial means are concerned, the government can subsidize the publishing houses that publish ancient books through financial payment; As far as taxation means are concerned, the government can reduce or exempt taxes on ancient books in circulation. Through these two forms, the publication of ancient books will be encouraged
3.2 Innovative publishing forms
Publishing circles should innovate the publishing forms of ancient books. Specifically, at present, with the development of information technology, Internet has become an important way for people to obtain information. As far as cultural communication is concerned, the network is also an important form of cultural communication, and the emergence of e-books has realized paperless book publishing. In my opinion, China's publishing industry should seize the opportunity of the rise of the Internet, innovate the publishing forms of ancient books, transform ancient books into electronic books, and improve publishing efficiency and economic benefits.
3.3 Innovative copyright protection mechanism
As far as ancient books are concerned, they originated in ancient times. Often after the copyright protection period, the publication of ancient books may not be protected by copyright law. The existence of this situation has dampened the publishing enthusiasm of the publishing house to some extent. Therefore, China should innovate the copyright protection mechanism of ancient books. Specifically, the copyright law should stipulate that for those published ancient books that are innovative in content arrangement and need creative work by publishers, publishing should be considered as having intellectual property rights for their arrangement and innovation, and others should not reprint them according to their arrangement and publishing style, otherwise it will be regarded as infringement. By protecting copyright, we can promote the enthusiasm of publishing ancient books.
Therefore, China should protect innovative publishing forms and copyright protection of ancient books, and encourage the publication of ancient books. What is more important is to inherit and carry forward our excellent traditional culture and make the past serve the present.