The word "simplification" is particularly important for the composition of cover design. Cover design is the most taboo. The simpler the artistic language of cover composition, the better. Don't say a word if you can understand it. If you can understand two sentences, there is no need to say three. "The punch line needs no more words." If the composition of a cover can express exquisite artistic language a little bit, a little bit and accurately, it is the unremitting pursuit of the binding artist. For example, some covers should be successful, but they are cumbersome and the results are mediocre. Just like some focus planes, in the plot, the audience has been able to understand and express their feelings through dynamic characters, background of the set and sound effects, but many dialogues and narrators have to be added. Some seal the composition as the theme of expression and cover everything with a pen, always afraid that the painting will not understand. The more you want to draw, the more you don't understand it, which becomes a vicious circle, dazzling people, unable to see the pros and cons, and finally counterproductive. The artistic language of seal cutting and composition should be concise: "less is better than more" and "a drop of water to see the world". Some actors act without saying a word in a sentimental plot, but a tear can convey their feelings to the audience and make them feel the difficulties she wants to tell. "At this time, a tear is better than eternity." A sealed and steady artistic speech should be like a drop of tears, "full of words and endless meanings." The composition of the cover design should be "addition first, then subtraction". Finally, writing should be simple, vivid, accurate and vivid. Simplification is in terms of artistic laws, and it is by no means hacked, otherwise it will make the composition empty and boring.

The composition of Chinese painting is very particular about "white as black", "rather empty than real" and "sparse but opaque". These expositions of the ancients are very useful for us to study the composition of the cover today. The cover design is basically composed of two parts, namely, the solid image and the blank part. Blank is indispensable in cover composition, just as there should be a square and lawn in the middle of a complex building group.

Any successful cover composition, in addition to other factors, is to work hard on density and truth, "knowing white and keeping black is the mystery." On the cover composition, we should be good at harmony and unity. The sense of rhythm and rhythm produced by this contradictory movement can be used as the cover.

The composition of noodles is full of musicality and lyricism, which makes people daydream. As Goethe, a great German writer, said, "Rhythm is like magic, which is a bit charming. It can even convince us that beauty belongs to rhythm. "

An important sign of the expressive force of the image outside the composition of the image cover is to see whether it can surpass itself and create a profound artistic realm, which is intended to arouse the imagination of readers outside the painting and make them linger. The charm and attraction of cover art are sometimes outside the formal language. The unique artistic conception embodied by this unexpected artistic effect can break the limited space of composition and make people feel the artistic realm of endless images thousands of miles away. Invisible as tangible, colorless as colored, silent as sound. Hemingway, an American writer, compared literary creation to an iceberg floating on the ocean. He thinks that only 65,438+0/8 of the part written directly in words is exposed on the water, while 7/8 of the iceberg hidden underwater is left for readers to explore, dig, understand, recall and supplement according to their own life feelings and imagination. Iceberg metaphor can inspire the author how to break through the graphic mode, conventional and narrow thinking, and expand and deepen the artistic ability of cover composition.

The use of symbols, fables, metaphors and other artistic techniques can make the composition of cover design surpass itself, with images outside and intentions outside.

A special difference between font layout and cover composition and other plastic arts forms is that it must contain characters, and its title, author's name and social name should have a reasonable layout. China's ancient paintings pay attention to the trinity of poetry, calligraphy and painting. "There is a poem in a painting, and there is a picture in a poem", "Poetry is an invisible painting, and painting is a tangible poem". The composition of Chinese paintings and the composition and layout of inscriptions are particularly rare examples for us to study the composition of cover design today. The composition of the book cover is similar to that of Chinese painting in terms of graphic relationship, because the perfect combination of graphic and text complements each other. The composition of the cover loses its value without words, because any cover expresses the theme by the organic combination of words and images, and the title is a high summary of the content. Although some cover compositions have no images, with the help of clever font selection and arrangement such as book titles, they can also reflect the nature and characteristics of books and are full of aesthetic feeling. A perfect cover composition, words and images are always interactive, harmonious, sincere and accurate, so that the position of words in the composition is unique here and cannot be moved. At the same time, we should choose the font according to the content and composition of the book, whether it is artistic or calligraphy, it should be consistent with the style of the cover composition and appropriate.

The color in painting advocates the contrast, harmony and change of hue, chromaticity, light and shade, cold and warm, area and other colors. The methodology of painting color is very suitable for the color of seal design. However, cover design is a decorative art, and this art form itself determines the decorative nature of its color. Even if you use painting color means, you must enter the decoration.

The color of cover design is an important factor to reflect the theme of books, express emotions, create artistic conception and stimulate readers' aesthetic association. The emotion of art can't be reflected only by images, and color concertos can also form beautiful melodies and harmonious tunes. Therefore, the purpose of studying and discussing the cover color is to create a touching artistic image in harmony with conception and composition.

The aesthetic value of cover art, in addition to various aesthetic factors, the visual stimulation and emotional induction of color have unique aesthetic functions; A piece of green can arouse people's yearning for spring, and blue can bring people to the realm of the sky and the sea. The subjective experience form and external expression form of this kind of color emotion expression are the objective and subjective reflection of people's own relationship.

A writer should love color. Only by loving color can we understand the beauty and connotation of color. Everyone can use color, but not all people can understand the true meaning of color. Only those who are infatuated with color can reveal its mystery, expand the ideological and artistic vision of color, and break through the color concept of simply reproducing objects as a means of color.

Cover color should express the nature and characteristics of books.

Cover color should also stimulate readers' emotional waves.

The color of the qualified cover must conform to the characteristics of the book. "Coloring with the class", that is, what kind of books and colors are given, is the basic law of cover color art, and cover color is subordinate, which is not only restricted by the content of books, but also by formal factors such as conception, composition and image. Generally speaking, the cover color of theoretical books should be solemn but not rigid, the cover color of novels should be implicit but not obscure, the cover color of children's books should be lively but not frivolous, and the cover color of young books should be bright and not erratic. The variety and nature of books determine the personality of cover color language. If there is no personality in color, it will not only lead to confusion in the cover design content, but also bring "mystery" to readers. The color of the book cover is like people's clothes. Men's wear, women's wear, old man put and children's wear have all formed different clothing color angles. Therefore, the color of the cover design should not only conform to the content of the book, but also be consistent with the overall style and style of the book, and there is no lack of originality of the cover author.

The color of decorative cover design is mainly decorative, not painting. Even if you use painting color means, you can't do without decoration.

Decorative color method is to pay attention to the hue of color, the contrast of color price and the harmony of overall color, which should be strong, bright and thick, elegant and light. Using the interaction of colors to create a color style and elegant style can make people relaxed and happy.

Decorative colors are characterized by conciseness, generalization, implication and exaggeration. It is neither natural reproduction nor random smearing. However, through the personality change of color, it creates a charming structural form and gives readers a visual aesthetic feeling.

In modern human life, restraint pays great attention to high efficiency, high speed and fast pace, which can not but change people's aesthetic consciousness. As far as architecture is concerned, the colorful and gilded architectural forms in the past have been replaced by economical, practical, simple and lively modern buildings. Trademark advertisements are everywhere in society, and some colors are dazzling, which directly affects the speed of information transmission. Exquisite trademark advertising colors always make people see at a glance, which speeds up the pace of information transmission. It can be seen that the color of cover design must keep up with the trend of the times, achieve the most beautiful color effect with the simplest and concise color structure, and "cherish ink as gold" can be ever-changing, ever-changing and inexhaustible.

It is also necessary to use symbolic techniques in symbolic cover colors, which can enlighten readers' artistic imagination. As far as hue is concerned, red symbolizes fiery passion, yellow symbolizes brightness and brilliance, blue symbolizes the sky and ocean, green symbolizes spring and so on. However, this symbol can only be relative, and we can't mechanically stamp each color with a symbol, which is actually unnecessary. We are not talking about monochrome symbols, but ultimately whether we can skillfully and creatively form colors. In this process, the author should also be good at combining life feelings, book contents and artistic skills, so as to sublimate the book theme expressed by color, thus forming a beautiful color melody and opening up a new color artistic conception.

The color of the cover design, under certain conditions, requires the author to choose the color only in the 32-year-old fixed space and carry out all kinds of "color unification". This color rule, which is creative from attributes, has its own unique artistic personality. Only when the cover author deeply realizes this point can he use it and create it.

To sum up, the artistic skills of cover design are mainly three elements: conception, composition and color. The three parts do not exist in isolation and cannot be understood mechanically and separately. We should see their internal relations. The embodiment of conception, composition and color in cover design is intertwined, alternating, influential and interactive, and should be integrated. A comprehensive grasp of the formal rules of cover design is helpful to overcome blindness, improve consciousness, improve appreciation ability and design level, but we can't copy it mechanically. "There is a law in writing, but there is no definite law" and "there is a law to the extreme, and there is no return". Only by understanding the true meaning of law can we master it, transform it, get rid of the bondage of law and have the spirit of daring to explore and innovate.

To explore the artistic law of cover design, we should also clearly realize that the book binding art in today's era has surpassed itself and is a combination of art, science and technology, economy, culture and other disciplines. It is no longer a simple repetition and imitation of the contents of the book, but to give full play to the initiative and originality in the design, and then to make new explorations and attempts, so as to catch up with the pace of progress today with the renewal of artistic concepts.

At the same time, we should also see that the colorful modern life makes the content and form of literary works diversified, multi-layered, multi-colored, diverse and constantly updated, which has a strong impact on our cover design today. Let us think from a brand-new perspective: try new things with new methods, new technologies, new processes and new materials. The birth of any art school has a process of exploration, maturity and decline, which is in line with the law of development of things. In the tide of this era, only by renewing the binding consciousness can the cover author break through the convention in binding form and design method, get rid of the pain of "painting is difficult to move", and create unique cover works, adding luster to books. I have read too many books, but I don't know, many of them are empirical methods and my own habits. Let's talk when you are free. It depends on what kind of _ _ you are. Every _ _ should be _ _ sex, not _ chaos. You can use coreldraw__ lines for typesetting.