The publishing industry in China is an integral part of the socialist cause led by the Party. When designing and planning topics, we must be guided by the party's line, principles and policies. First of all, we should adhere to the Party's basic line of "one center and two basic points", implement the publishing policy of serving the people and socialism, consciously serve economic construction and reform and opening up, and build socialism with China characteristics. In addition, we should also implement the principles of "letting a hundred flowers blossom and a hundred schools of thought contend" and "making the past serve the present and making foreign things serve China" to prosper the cause of socialist science and culture.

Principles of serving readers:

Serving readers is the fundamental purpose of publishing. Therefore, it is necessary to understand readers carefully, study their reading needs, reading interests and acceptance ability, and design and plan topics purposefully to meet readers' reading needs in study, work, scientific research and spiritual life. It is necessary to identify specific readers and study and decide the content, form, binding grade and pricing of the manuscript according to the actual situation of specific readers. If the target audience is not clear, specific, or too broad and general, then the designed topic will lack pertinence and will not be welcomed by readers after the book is published.

Principles of cultural accumulation:

Different from newspapers and periodicals, books should not only spread culture, but also accumulate culture. After the cultural achievements of each era are recorded in books, they become the spiritual wealth of mankind, which can transcend the boundaries of times, nationalities and regions and spread for a long time for the benefit of future generations. This is the special function of books. When planning the topic, we should pay attention to this special function of books and try our best to plan some books with great cultural and academic value and long-term vitality. Even if the publication of such books loses money temporarily, we should proceed from the long-term needs of cultural construction and try our best to ensure the publication under the conditions of the financial resources of the publishing house.

Brand principle:

Brand is one of the intangible assets in the era of knowledge economy. The brand of a publishing house is what is usually called a key book. The publication of key books not only reflects the publishing ability of a publishing house, but also reflects the style and characteristics of a publishing house, which is of great significance to improving the reputation and competitiveness of a publishing house. Therefore, it is an important task to plan the topics of key books. Books that study and solve major social problems, books that reflect the research results of various disciplines, books that summarize and sort out cultural heritage, selected masterpieces, or practical technical books. , may become the key book topics of different publishing houses.

Individualization principle:

Individualization is the originality and pioneering of topic selection. Originality refers to the innovation in the content, form, writing angle, compilation style, design and binding of books. Pioneering refers to developing new topics or filling the gaps in the original topics. Each topic should be innovative, form a distinct personality and avoid duplication with published books. A publishing house must have its own personality, ideas, emphasis and style, and cannot imitate others' ideas and patterns of topic selection. Only in this way can the published books leave a distinct impression on readers.

Systematic principle:

Topic selection planning is by no means a topic selection, but a systematic project, which is the sum of all links of book solicitation, editing, design, printing, publicity and distribution. In modern publishing activities, a successful topic planning is always inseparable from every link of book production and business activities. Specifically, when designing topics, we should consider the needs of readers and the relationship between supply and demand of books. If there is no market demand or the market is saturated with similar books, you can't use the title. If adopted, the selected topic should be of higher quality and distinctive features than similar books. When designing and demonstrating the topic, we should not only study the value of the topic, but also consider the production cost, pricing, first edition printing, publishing opportunity, publicity and promotion methods, distribution methods, distribution discounts, forecast profits and losses, etc. Only by planning the project comprehensively and systematically can we finally achieve the best benefit of the project.

Feasibility principle:

The purpose of topic planning is to kill two birds with one stone and provide books that readers need. However, to do anything, we must have certain conditions, otherwise it will lead to passive work and waste human, material and financial resources. In order to achieve the above objectives, we need to pay attention to two aspects: first, study and analyze the subjective and objective conditions that should be met to realize this topic, such as author strength, editing strength, printing ability, distribution conditions, funds and so on. The second is to fully estimate the possible changes in the objective situation, such as the changes in the social situation, the transfer of readers' interest, the increase of similar books, and the unsatisfactory quality of manuscripts. Therefore, when planning topics, we should be fully prepared for future changes and leave room for planning indicators and completion time.