On April 24th, 1937, Xinhua Bookstore was established in Liang Qing, the revolutionary holy land of Yan 'an. For half a century, it grew up in the bonfire of War of Resistance against Japanese Aggression and the smoke of liberation, and developed after the founding of New China.
From 1957 to 1966 in May, on the eve of the "Cultural Revolution", China began to carry out comprehensive and large-scale socialist construction. During this decade, the management system of Xinhua Bookstore has undergone two changes. The head office has become the functional department of the Ministry of Culture to guide the national book distribution, focusing on the basic business construction, summing up the promotion experience, sorting out the book market, and clearing the capital.
1958 during the Great Leap Forward, the head office blindly advocated high indicators, unilaterally emphasized the expansion of the number of issues and ignored the quality of issues, which was a big mistake and brought losses to the work of Xinhua Bookstore nationwide.
1May 1966 to1June 1976, the "Cultural Revolution" caused the most serious setbacks and losses to the party, the country and the people since the founding of the People's Republic of China, and the Xinhua Bookstore in China, including the head office, also suffered unprecedented catastrophe. On April 23, 20 18, the online shopping mall of Xinhua Bookstore was officially put into operation.
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1976 10, Jiang Qing counter-revolutionary group was smashed, and China entered a new historical development period. 1The Third Plenary Session of the Eleventh Central Committee held in February 1978 was a great turning point with far-reaching significance in the history of the Party since the founding of the People's Republic of China. After bringing order out of chaos and organizing rectification, Xinhua Bookstore across the country has flourished again.
From 1977 to 1986, it is the golden age of distribution outlets, business scale, personnel and sales business of Xinhua Bookstore. Under the correct leadership of Publicity Department of the Communist Party of China, the Ministry of Culture and the State Publishing Bureau, Xinhua Bookstore Corporation focuses on enterprise rectification, team training, distribution system reform, business construction, experience exchange, commendation of advanced equipment and promotion of modern equipment.
During this decade, the leadership of the head office has been adjusted many times. 1In July, 1979, the Central Organization Department appointed Wang Jing as the manager of the head office, and Wang Yiqian,, Cheng, as the deputy managers.
1981June, Publicity Department of the Communist Party of China appointed Zheng Shide as the deputy manager of the head office. 1983, Wang Jing and Cheng retired, and the State Council appointed Wang Yiqian as the general manager of the head office; The Ministry of Culture appointed Zhao Guoliang, Minglu and Zheng Shide as deputy general managers of the head office. 1986, Zhao Guoliang and Ming Lu retired, and the Ministry of Culture appointed Gao Qi as the deputy general manager of the head office.
Baidu encyclopedia-Xinhua bookstore