Standardization is generally standardized from the system. For example, under the premise of industry legal documents, the behavior of tour guides is stipulated, and what cannot be done is clearly prohibited. For example, tour guides can't force members to buy goods.

Personalization is generally manifested in behavior, for example, under the premise of industry legal documents, different services are launched according to their respective situations. For example, tour guides can recommend private features for members during their trips to remind members not to be deceived.

The combination of standardized service and personalized service can not only reflect the higher professional quality and serious and responsible attitude of travel agencies, but also reflect the humanization of travel agencies and make them more people-friendly. Can achieve a win-win situation for tourists and travel agencies.