Market research can provide consumers with an opportunity to express their opinions, so that they can feedback their opinions and ideas on products or services to enterprises or suppliers in a timely manner. Through market research, enterprises that produce such products or provide such services can understand consumers' evaluation, expectations and ideas on the quality of products or services.
Extended data:
1. The function of market research:
First of all, collect and state facts (getting feedback from market information can provide decision makers with information about the current market and marketing activities);
The second is to explain information or activities (to understand the reasons for the formation of current market conditions and some influencing factors);
The third is the forecasting function (predicting possible market development and changes through past market information).
2. Research methods:
(1) copywriting investigation
Mainly the collection, collation and analysis of second-hand materials, the main channels come from online information search and library information search.
(2) Field investigation
Field investigation can be divided into inquiry, observation and experiment.
(3) Special investigation
Special surveys include fixed samples, retail sales, consumer survey teams and other continuous field surveys; Using projection method, conjecture test method and semantic difference method to study purchase motivation: CATI computer survey and other forms.
(4) competitor research
"Know yourself and know yourself, and you will win every battle", the oldest idiom in China summarizes the importance of competition research. In today's increasingly fierce market competition, not knowing the competitive market situation and competitors means there is no chance of winning.
Baidu Encyclopedia-Market Research