Wenchuang, Coffee and Parent-child Area occupy a large area and have imported original books. Changjiang Daily reporter came to the 5th floor of Guoguang on the morning of 5th, and when he got out of the elevator, he saw the coffee area and bookshelves of Hongdao Bookstore. In the library area, there are bestsellers and best-selling books in literature, literature, history and social sciences. There are many historical documents in the counters of publishing houses such as Zhonghua Book Company and Commercial Press, such as Historical Records, Hanshu and Zitongzhijian. What is particularly striking is that there are English books, Japanese and Korean original books and many Hong Kong and Taiwan original books on the "imported original" bookshelf. Walking into the bookstore, there is also a children's parent-child area.

Imported original book

Yan Li, sales director of Hongdao Bookstore, introduced that Hongdao Bookstore has a business area of 532 square meters, including children's handicraft area 150 square meters, coffee area 150 square meters and book cultural and creative area of 200 square meters. Hongdao Bookstore is an old brand bookstore with a history of more than 20 years. It adheres to the principle of chain but not copy, so the aesthetic design of this store in Wu Guang is different from any store in Hongdao, Hunan, Guangdong. Its library area is like a long and narrow "cultural plank road".

Wuguang Hongdao Bookstore Wenchuang District

Yan Li said that he is a partner of Hongdao and has invested several million yuan in this store. Although the rent is very expensive, he still has confidence in this store, because the bookstore is located in Wuhan's popular Wuhan-Guangzhou business district and has mature experience and ideas of Hongdao. Judging from the trial operation these days, many consumers have come and the traffic is not bad. I believe that after the official opening in September 15, the popularity will flourish.

Most bookstores in the business circle are "alive" well, and a new generation of literary bookstores has gradually become the "standard" for local businesses. Before Hongdao Bookstore entered the Wuhan-Guangzhou business circle, there were new bookstores in Hanyang Renxinhui, Han Xiyijia, Wuchang Street Yintai Plaza, Hankou wuhan heaven and earth and Tiandi Fang Yi, Wangjiadun Fanhaicheng Plaza, Wuhan-Guangzhou World Trade Center and other commercial complexes. How are the bookstores in these business districts operating? Who are the main buyers of books? Changjiang Daily reporter interviewed a number of relevant bookstore leaders today.

Sisyphus Bookstore has opened six branches in major business districts in Wuhan since its first store entered IKEA in Wuhan at the end of June 20 15. A person in charge of Shanghai International Bookstore surnamed Li said that these six bookstores are very popular and most of them have achieved profits. For example, Hankou Tiandi Fang Yi Store and Wuchang Jiekou Yintai Store have many white-collar workers, middle school students and many college students. Newly opened IKEA stores, Jinyantan Wang Yong Store and Vu Thang Road Kaide Store this year have a large proportion of parent-child family passengers.

Dolphin Children's Bookstore was founded in Hanyang Renxinhui on October 20th-4th. At that time, it was the only professional bookstore for children in China. At the beginning, children's activities such as story meetings and picture books were used to attract primary and secondary school students and parents. Wang, the marketing manager of the bookstore, told Changjiang Daily that they soon opened a branch in the World Trade Center because the market demand exceeded expectations. Subsequently, a branch was opened in Yintai Square at the intersection of Wuchang Street in Qingshan and Aoshan Century Plaza.

Wang said that these four stores in Wuhan have a lot of children on weekends, holidays, winter and summer vacations and are often full. Because of family mobility, urban commercial complexes generally welcome them to settle in. In the past three years, the bookstore has not lost money and can continue to expand. The physical bookstore industry is operating well.

Director of Market Management Department of Wuhan Press and Publication Bureau once introduced that all branches of Sisyphus and Dolphin Children's Bookstore in Wuhan are typical business circle bookstores. Because of their mature marketing model and operating characteristics, their business in Wuhan business circle is in good condition and can continue to expand. There are also some bookstores in Wuhan that operate in general, which are either limited by the system and have not completely changed their business model and business philosophy, or are too large in scale, too expensive, with a large flow of people and few buyers, or have weak capital, unable to make a big market layout, unattractive to commercial complexes, and it is difficult to win the profits of commercial complexes in renting properties.