The results of the fifth national reading survey were announced today. According to statistics, in 2007, the reading rate of national books in China was 48.8%, which was slightly 0. 1% higher than the last survey in 2005, which was the first increase since the survey was conducted from 65438 to 0999. In the previous four surveys of 1999, 200 1, 2003 and 2005, this figure was 60.4%, 54.2%, 5 1.7% and 48.7% respectively, showing a decreasing trend year by year. However, considering the overall progress level of China's social development in the past two years, and the advocacy and promotion of reading by relevant state departments, this figure is still not optimistic in both absolute and relative values. The "national reading survey" is a continuous and large-scale national basic project, which aims to understand the reading tendency, development trend and cultural consumption of the whole country. Approved by the General Administration of Press and Publication, and implemented by China Publishing Science Research Institute. The survey includes the time and quantity of citizens' use of books, newspapers, audio-visual products, electronic publications and online publications; The channels for readers to buy publications and their reading tendency; National family library collection; National copyright awareness, etc. This announcement is the result of a survey conducted from August last year to the beginning of this year. The survey involved 56 cities and covered 29 provinces, autonomous regions and municipalities directly under the Central Government. The effective sample size of the survey was 20,800, of which the proportion of rural samples increased from 20% to 25%.

According to the survey data, newspapers have the highest reading rate among China people, accounting for 73.8%. The reading rate of magazines increased by 10.5% compared with 2005, ranking second with 58.4% exceeding the reading rate of books. Compared with 2005, the internet reading rate increased by 17. 1%, which quickly narrowed the distance from the book reading rate, ranking fourth with 44.9%. Considering that cultural and entertainment periodicals and home life periodicals account for 45.9% and 39.7% of the periodical reading rate respectively, combined with the actual reading situation of paper books, we can see that the trend of "shallow reading" of paper books is becoming more and more obvious.

The internet reading rate has risen sharply, indicating that the reading habits of a new generation of readers are undergoing fundamental changes. More and more e-book readers have also confirmed this point-the survey shows that in the past year, nearly 20% of people with reading habits have read e-books, and those who have "heard of" e-books account for 47.4% of all the people surveyed. It is estimated that at present, about 25 1 10,000 people often read "Mobile Newspaper" and about 2.27 million people often read electronic magazines.

According to statistics, at present, the average number of books collected by families in China is 76, of which the average number of books collected by urban families is 105, much higher than that of rural families, which is 48. One of the five national public cultural service system construction projects jointly implemented by the General Administration of Press and Publication and other eight ministries and commissions, the satisfaction rate of rural respondents is 67.5%, and the per capita usage frequency is 6.7 times/year, which is basically equivalent to the per capita usage frequency of public libraries and community reading rooms in urban public cultural facilities of 6.5 times/year.

In addition, the survey also shows that China people's awareness of copyright has been greatly improved. 7 1.3% of the respondents said that they had heard of copyright, compared with 60.6% in 2006. From the perspective of regional differences, the more developed the economy, the higher the public's awareness of copyright.