The difficult exploration of the private book industry in the future has not been answered!
There are two main reasons:
1. Due to the policy and industry mechanism, the private book industry has been in the gap between foreign bookstores and Xinhua Bookstore since its birth. In order to solve the shortage of funds, most private chain bookstores choose franchising. However, due to strong local protectionism, irregular market operation and very serious piracy problems, the development of private book industry has been greatly restricted. When the private book sales industry finally got the long-awaited relatively loose policy, foreign bookstores began to invade the domestic book market.
Those foreign bookstores did choose to go it alone instead of cooperating with well-known domestic bookstores. In 2004, Bertelsmann acquired Beijing 2 1 Century samit Book Chain Co., Ltd. through cooperation with Shanghai China Science and Technology Book Company, and established Bertelsmann -2 1 Century Book Chain Co., Ltd. In May 2005, Bertelsmann set up another joint venture company through direct investment in Liaoning Publishing Company, and at the same time formed three retail channels: catalog mail order, online bookstore and national member chain stores.
The massive invasion of other capital may be another focus of the domestic book market. "An Baili Company" and "Century Publishing Company" jointly invested 30 million yuan to set up "Shanghai An Baili Century Book Chain Co., Ltd." in an attempt to "mop up" all other companies, including large, medium and small booksellers and newsstands, and plan to set up more than 1000 chain stores and establish a sales network nationwide in three to five years.