Digital publishing contains a huge potential market.
Although traditional books represented by paper media still occupy a dominant position in today's publishing industry, with the promotion of global informatization and the continuous extension of information technology to various fields, China's digital publishing industry has developed rapidly, with deepening concepts, improving technology, increasingly rich forms, rapidly increasing audiences and strong development momentum, which has increasingly become the "frontier position" of China's publishing industry reform.
According to idpf data, in 2007, the annual sales of e-books in the United States reached $365,438 +0.8 million, or about 220 million RMB, an increase of 23.6% over 2006. After years of development, the industrial scale of China digital publishing industry is also expanding. The overall scale of digital publishing has developed from 65.438+0.59 billion yuan in 2000 to 20 billion yuan in 2006, and the overall market scale has soared to 30 billion yuan in 2007.
In 2008, with the increasing popularity of Internet and mobile phones and the arrival of 3g, the development of digital publishing industry in China was generally optimistic. More forecast data shows that in 2020, the sales of online publishing in China will account for 50% of the publishing industry; In 2030, 90% of books will be published online. It can be said that digital publishing is a sunrise industry.
Informatization is impacting the traditional paper publishing industry.
The form of digital publishing is constantly innovating, extending to other fields on the basis of e-books, including from e-books to digital newspapers, from computer reading to mobile phone reading. In the future, a portable "newsstand" will be formed on the mobile phone, through which magazines and books can be managed, bringing readers an impact reading experience.
As a new industry, the strong development momentum and huge industrial potential of digital publishing can not be ignored. On the other hand, the traditional publishing industry is also facing great challenges brought by digital technology. How the traditional publishing industry relies on digital information and data to occupy the future market and seek new profit and development model has become a big problem before them.
On the one hand, the overall scale of book publishing units is small, and in the future competition, economic strength will determine the right to speak of enterprises. On the other hand, the development of the Internet has given the concept of "content is king" a new meaning, but almost all book publishers only play the role of e-book publishing resource providers in the process of digital integration of book resources. Most of the national e-book market is in the hands of a few non-traditional publishers. This also makes the traditional book publishing house weak in market control in the future. At the same time, on the digital platform, traditional publishing enterprises also lost the opportunity to occupy the brand of online platform.
There are still three major problems in the development of digital publishing.
Although the digital publishing market in China has made great progress, the overall digital publishing industry in China is still restricted by the existing technical conditions, reading habits and copyright issues.
Among them, the most prominent issue is copyright. Copyright disputes in the field of digital publishing have a long history and are getting worse. In 2007, "seven famous writers sued scholars" and "400 scholars sued superstars for piracy" once became the focus of attention in the industry, and the issue of digital copyright also became the focus topic in the industry.