Let's disassemble what is operation first:
Operation is to manage product content and users' occupation from three levels: content construction, user maintenance and activity planning. The vast majority of entrepreneurial Internet companies only have four departments: product, technology, operation and market.
If it must be subdivided, the operation can be divided into: new media operation, channel operation, user operation, content operation, data operation and business operation (not applicable to all companies).
New media operation: including but not limited to Weibo WeChat, etc. Constantly create topics, attract attention, and sacrifice their lives for justice through various current events, combining the product itself and the founder itself. Why put new media in the first place? Because the premise of "taking users away" is that you have users, and new media is the most direct, effective and economical way to acquire users.
Channel operation: As an operator of NB, no matter whether you have money or not, you must have the concept of channel. Otherwise, when your number of users is 1000, you can't do creative activities by yourself!
User operation: people-centered operation means, close to users, unite users and guide users as operation means.
Content operation: For community-based apps, on the one hand, high-quality content generated by users will be disseminated through editing and processing; On the other hand, edit and organize yourself to produce high-quality content.
Data operation: As a math major, I have to emphasize that there is no data to do any operation. Operation itself is a process of trial and error. Through the data analysis of various methods, we can find the most suitable operation method for our products, which is data operation.
Commercial operation: more common in O2O projects, maintaining businesses and promoting daily activities.
As an operation, you need to have the following skills:
Excellent copywriting skills
Rich imagination
Effective communication skills
Super executive power