1 model essay on sales career planning
Compared with other positions, sales is a career with lower entry threshold and the most likely success in the short term. So many people choose sales as the starting point of employment. But with the growth of age, many salespeople need to re-plan their sales career. This paper introduces the career planning of sales staff in detail for reference. With the growth of age, when the momentum and lightness faded, the responsibility to the family and the pursuit of a stable life made many young grassroots salespeople begin to plan their career direction. Where is the way out for enterprise salespeople? What is the path of career development?
According to the content of sales work, domestic salespeople can be divided into senior marketers (such as sales managers), ordinary salespeople (mostly customer representatives), salespeople (including shop assistants and salespeople who dig customers) and part-time salespeople. Generally speaking, salespeople have four career paths. First, vertically develop into a senior sales manager, but few salespeople can achieve this goal; Second, horizontal development is transformed into other positions such as management; Third, develop your own business independently; Fourth, career development, management consulting or training in the sales field. It can be seen that it is far from easy to get out of the sales team and come in, so the competition among sales staff is also very fierce. Let's talk about the development direction of sales staff in detail:
First, become a senior sales manager.
The professional growth of sales staff, if it has been positioned in sales, can be sure that the goal is to become a senior sales talent. There are two directions to achieve this goal. First, technically, we should constantly improve and upgrade our working methods and abilities, and change from a low-level unprofessional salesperson to a professional player. This changing trend is mainly reflected in the following aspects: working ideas, concepts, tools and methods are more professional, from relying on feelings and momentum to focusing on quantitative data, professional investigation and analysis, and grasping market regularity; The second direction is to upgrade from technology to Tao, and to think systematically from the strategic level and the overall organizational height, so as to further upgrade and change the position and role. If a salesperson wants to become a senior sales talent or manager, he must increase systematic analysis and comprehensive thinking, do sales from the strategic height of the enterprise, think about sales, dig more front-line information, handle it intelligently, and finally play the role of strategic consultant for high-level decision-making.
From the specific development mode, there are the following directions: upward mobility: if you have sales experience in branches, districts or branches of large companies or groups, after accumulating certain experience, excellent sales talents can choose appropriate opportunities to move upward, make sales in higher departments or company headquarters, or lead a larger sales team to manage large-scale markets. In the growing fast-moving consumer goods industry, many salespeople have created a new world of career development through upward mobility.
Downstream: If you have accumulated some experience in the sales department of the company headquarters, you can choose appropriate opportunities to work in the next level or multi-level branches according to the scale and speed of market development, usually with a sales team to manage the provincial/regional market or to develop new business in a certain market segment. Such salespeople can combine the advanced sales management concepts and operation methods of the head office with the actual market, and after a certain period of continuous exercise, they will often become future leaders or senior managers of many enterprises.
Horizontal job-hopping: Excellent salespeople are often the backbone of the company, which can directly bring operating income and cash flow to the company. However, if the company's salary and benefits or performance appraisal policies can't effectively motivate them, it is inevitable for them to change careers or jump ship. From an organizational point of view, many companies have spared no expense to poach some excellent sales talents from their competitors. Personally, water flows downwards and people go upwards. As long as it doesn't violate the professional ethics, the relevant provisions of the labor contract and the relevant laws and regulations, it is a good way to change the environment and space after the sales staff has developed to a certain extent.
Second, turn to management positions.
When the sales staff reaches a certain level, they can combine their personal interests and organizational needs and transfer to functional management positions of related majors through lateral mobility, that is, rotation. Specifically, they can consider their choice from three angles: if they are still interested in sales or related work and don't want to leave marketing completely, and the company's human resources arrangement allows, they can choose horizontal related positions, such as market analysis, public relations promotion, brand building and management, channel management, supplier management, etc.
The second model essay on sales career planning
Marketing is a challenging and seductive profession facing the competition directly. Not only honed the will and quality, but also learned the way of doing business from it, laying a solid foundation for subsequent development. The market is the battlefield of marketing, and marketers are the embodiment of heroes. With the practice like a pioneer cow, you will have the skills like a swift horse, and finally you will become a phoenix. In the market fight, we can glow all the passion in life, gallop the battlefield and make progress together. Marketers should have a long-term vision, do a good job in career planning, and find a correct position from the following five aspects. First of all, success comes from clear goals.
Every marketer is just entering the enterprise and usually has to receive some training. The training content mainly focuses on products, marketing skills, work mentality and so on. And personal career planning is almost never involved. The purpose of this paper is to help marketers make clear their life goals, make career plans, and realize their life value while making contributions to enterprises and society.
Marketers tend to go to places where the basic salary of enterprises is high, where the positions provided by enterprises are high, where the work of enterprises is easy, and where the commission of enterprises is high ... Because of frequent job hopping, they often accomplish nothing in the end. The fundamental reason is that the career goal is unclear and there is a lack of career planning.
Each of our marketers is in a market economy society, and the market economy makes it possible for everyone to become the master of their own human capital. Why passively let the external environment influence and determine your career trajectory? Market economy society is a society full of opportunities. How do we seize the opportunity? Market economy society is also a competitive society. How can I keep my position? Market economy society is a society that is difficult to have a lifelong career. How can I have a lifelong career?
If marketers want to seize the opportunity of the times, get a lifelong career and be the masters of their own human capital, they must make their own career plans: analyze their current situation, set a challenging career goal for themselves, understand their potential, find out their shortcomings, make up the gap and realize their life dreams.
Before making career planning, we must deeply understand several basic concepts: occupation, occupation and occupation stage, internal occupation and external occupation.
Second, the mentality that marketers should avoid.
1. Incorrect work attitude, excessive pursuit of short-term interests, "working" for whoever gives more money, eating for several years a year, and not knowing how to cherish his reputation, future and personal brand. Even a few marketers can ignore morality and law for money, and there are vicious incidents such as absconding with money.
I "overestimate" myself. I don't know if there is a day outside the well and a mountain outside the mountain. I always feel "wasted".
3, failed to seriously measure the relationship between immediate interests and personal long-term development, rashly left the enterprise with rare training opportunities or stable familiar positions to seek temporary high salary and high position.
I'm not sure about my position, and I always want to set up another hill as my boss. Because marketers are always dealing with "money" and "bosses", they are prone to psychological imbalance. This reason accounts for a high proportion of the turnover of marketing personnel. A qualified marketer and a competent boss of a trading company are two different types of talents, but many marketers just don't understand this and don't give up until they have to.
Third, the importance of career planning.
For marketers, career planning is a guiding light for personal development, which allows us to know our future path and direction. In the modern society with fierce competition, the more clearly a person knows his own resources and advantages, the more clearly he knows how to make a future development path according to his core advantages, and the easier it is to realize his dream of success.
The advantage of career planning is that it helps us to coordinate our personal dreams, values, life goals and action strategies, remove other irrelevant details, and integrate our personal advantages and resources, so as to make rapid progress towards the ultimate goal, which is an important guarantee for our success.
Considering the nature of work, the marketing industry has certain requirements for the quality of employees. Therefore, when making career planning, marketers must consider the characteristics of the industry and the advantages and disadvantages of individuals, so as to make reasonable and instructive career planning.
Fourth, establish a successful marketing personal brand.
Excellent enterprises have good brands, and good products also have first-class brands. Does personal career development need to build a brand?
The answer is yes. Because personal brand is a kind of differentiation, you can stand out quickly; Personal brand also represents personal ability, reputation and talent, which can bring more development opportunities for individuals.
The most important thing in shaping a personal brand lies in the strategic positioning of the individual: what kind of person to be and how to achieve the goal. If a person wants to build his own personal brand, he must first understand his most advantageous resources, which is the core foundation for building a successful personal brand.
For marketers, it is often easier to succeed if they can accurately position themselves, deeply understand their advantages and continue to play their advantages. Only by constantly focusing on one's own superior resources can one finally establish his own distinctive personal brand, and the establishment of personal brand represents a firm and capable guarantee, so success will follow.
It can be said that a successful personal brand represents a reputation and a distinctive personal imprint. In the fierce competition and talented marketing industry, creating a unique personal brand is the real success of every marketer. Because the environment will change, time will pass, but the light of personal brand will always be as bright as new.
Five, correctly face the advantages and disadvantages of marketing career.
1, advantages
Accumulate enough social experience and business experience to lay the foundation for starting your own business in the future. I also exercised my comprehensive ability, such as communication, patience, diplomatic eloquence, how to solve setbacks and knowledge related to various industries. The more comprehensive the better, because you are facing a customer base.
2. Disadvantages
Temporary jobs are unacceptable to my friends and myself. Sometimes the chosen industry is not very suitable. Although I have learned something and exercised myself to a certain extent, after all, the basis and direct purpose of people's work is to make money to prove themselves. If I don't earn as much money as other peers, it will hurt my self-confidence. Doing sales is very brain-consuming, and overweight thinking makes people breathless all day. However, it takes a long time to think.
Advantages and disadvantages can be transformed to some extent. If you are good at using every opportunity to turn disadvantages into advantages, you are not far from success.
The third model essay on sales career planning
The concept of "career planning" has long been known, but few people pay attention to it, and the understanding is even more superficial. I didn't realize his importance in time. It was not until I entered the second semester of Senior Two that I began to think about a series of employment problems. The most important thing is that I have been looking for my own interests, hoping to combine my interests with my future career perfectly. As we all know, doing the work you are interested in will deepen your career development space and realize your own value. At this confused time, the school opened a career guidance course. He not only made me think and analyze my career more systematically and comprehensively. Let my career orientation become clearer and clearer. After systematic thinking, combined with my hobbies, I will position my career within 2 years after graduation as: automobile sales.
I. Self-awareness
1, skills
Take the initiative to listen to other people's speeches, understand the main points, ask questions at the right time, and don't interrupt each other's speeches at inappropriate times.
Coordinate the actions of yourself and others when cooperating with each other.
Negotiate and convene relevant personnel to coordinate differences.
Actively look for ways to help others.
Interpersonal sensitivity pays attention to other people's reactions and understands why there are such reactions.
2.360 degree evaluation
merits and demerits
self-assessment
Have affinity, tolerance, energy, imagination, responsibility, strong observation, and can remember other people's names quickly. Not confident enough, poor self-control, sometimes unable to control their emotions, and little practical experience.
Close friend evaluation
Strong-willed, safe, kind, helpful, broad-minded, considerate and not lacking in sense of humor. Strong affinity, goal in life, willing to constantly tap their potential, rigid and soft personality, bold and cautious. Sometimes I am too emotional, lack of exercise, more emotional than rational, and have negative emotions when doing things.
peer review
Kind, cheerful, active, positive and friendly.
3. Overview of self-cognition:
1, has been living on campus, learning mostly theoretical knowledge and lacking certain social experience, but now looking for a job, most recruiters attach great importance to the applicant's work experience.
2, good at finding problems, active thinking.
3. Be healthy and energetic.
4, make friends, because of affinity, lively and cheerful and win more friends.
5, treat people sincerely, do things seriously and responsibly, but poor self-control, inertia, lack of initiative. Did not take the initiative to seize the opportunity to exercise their abilities. Love to talk with friends, can often conduct self-reflection.
Second, professional cognition.
1, external environment analysis
① Analysis of family environment
Family conditions are ok, because I like all kinds of cars and want to know more about them. Therefore, choose the major of automobile manufacturing and assembly.
② Analysis of school environment
Our school is a junior college. My department is the Department of Automobile and Electrical Engineering. I majored in automobile manufacturing and assembly, but we can also take marketing courses at ordinary times. Because the philosophy of our department is to cultivate compound talents. In this environment, I learned a lot about marketing. There are many books in the school library, which gives me more marketing knowledge.
③ Analysis of social environment
In the past two years, real estate has been heated up. After consumers dispose of their houses, their consumer goods will be cars. Family cars are also rapidly gaining popularity. According to some data, there is a serious shortage of automobile sales talents. As an automobile marketing talent, in addition to deeply understanding the customer-centered marketing concept, you must also have automobile professional knowledge, psychology, aesthetics and public relations. With the rapid development of the market, the cultivation of automobile marketing talents has been seriously lagging behind, leading to a shortage of talents.
④ Target area analysis
First of all, I will go to Beijing, Shanghai and Guangzhou, where the automobile industry is professional and advanced, and there are many opportunities. In recent years, 4S stores in Beijing and Shanghai have blossomed everywhere and developed rapidly. Such rapid development will inevitably bring more employment opportunities. According to the statistics of China Automobile Talent Recruitment Network, in the first half of 2008, the automobile and related manufacturing industries continued to release 3,000 jobs every month, and it has been on the rise. Senior sales, senior maintenance and other talents are beginning to be stretched, and new talents such as maintenance parts manager and maintenance station service manager are also heating up rapidly.
2. Target occupation analysis
(1) Target occupation name
auto/automobile/car sales
② Work content
There is a big difference between automobile sales and general commodity sales. Many of them are related to vehicle sales, such as: automobile equipment specifications, adding fine products, giving gifts, authorized agents, insurance agents, consignment vehicles, dealers, after-sales service, etc. And the situation is complicated and changeable. Automobile sales enterprises generally have fewer people and more things. Management must give consideration to business, warehouse and finance. Every day, I have to face various reports from different departments. The data of each department lacks the enjoyment of * * *, and many data are repeatedly entered, which will inevitably lead to a waste of a large number of human resources and lack of consistency.
3 qualifications.
You should have professional knowledge of cars, have a strong interest in cars, have a comprehensive understanding of car loans, insurance, licensing and transfer procedures, have strong communication skills, and be able to communicate with people from all walks of life, all of which need a certain degree as support. In addition to affinity and excellent sales skills, car salesmen should also have some basic knowledge of car structure, because the application of new car technologies and equipment is increasing. Have the basic knowledge of automobile technology, and be able to communicate well with some professional customers. ④ Employment and development prospects
The automobile market is booming. At the same time, it has brought quite objective employment prospects. Because the domestic automobile industry is still in its infancy compared with foreign countries. Only in recent years has a completely local brand been established. This shows that there is still a lot of room for development in the domestic automobile market. At the same time, we can see that there will be a huge market behind the automobile industry. For example, the second-hand car market, auto service, auto beauty, auto parts ... but the key is to have the knowledge and ability of this industry to get such opportunities.
3. Situation analysis
(1) My strength and its use
Have affinity, bold but cautious, lively and cheerful. This is very helpful for me to communicate with my customers. You can make friends with customers quickly and leave a good impression on them.
② My weakness and its remedial measures.
More emotional, less confident. This is also a major drawback in sales. From now on, in the remaining days of college, seize every opportunity of public speaking, take the initiative to participate in activities, and strengthen your confidence through these exercises. Read more books and cultivate your rational side.
(3) my opportunity and its utilization.
There are many books about cars and marketing in the school. Make full use of school resources. Cherish the friendship established at school. Depend on your parents at home and your friends when you go out.
(4) The threats I face and their elimination.
When a new opportunity appears, many people are already staring at it. As the automobile sales industry is not new, many people want to engage in this industry. My threat comes from their competition. The way is to strengthen your competitiveness by constantly improving your ability through your own continuous efforts.
Third, career planning and design.
1, determine career goals and paths.
(1) immediate career goals
Engaged in automobile sales within two years after graduation. When I was looking for a job in my junior year, I was looking for a job in car sales.
② Mid-term career goals
2-5 years after work, engaged in mid-to high-end car sales, from car salesman to sales manager. Have their own customer base. Of course, marriage is also very important, because a successful man must have a woman who can silently support him. Ha ha.
③ Long-term career goals
5- 10 years, looking for partners to set up a company together, to be an automobile sales agent, to buy and sell used cars and automobile related industries.
④ Career development path
My goal in life is to start a business and become an entrepreneur. Own your own company. But I don't have to be in the automobile industry. I hope to have my own coffee shop before I am 50, and I can lie comfortably in a rocking chair and drink coffee with my family every morning.
2, specify the action plan
① Short-term plan
Before the second half of my junior year, I read a lot of books about cars, marketing and psychology. Interpersonal communication is a book. Engaged in automobile sales within two years after graduation. I have an internship in automobile sales during my sophomore summer vacation. Let yourself study better through practice. Understand the requirements of automobile sales companies for the ability and professionalism of automobile sales personnel, make full use of library book resources, and learn automobile knowledge and marketing knowledge. Learn psychology ... to improve yourself. Exercise your ability to communicate with others. And pay more attention to the news of the automobile industry and understand the latest trends of this industry. Use the holiday to do relevant internships.
② Medium-term plan
At work, hard work and good sales, on the one hand, can accumulate capital and make material preparations for entrepreneurship. On the other hand, you can exercise your ability to do business. Sales is the core part of marketing. If you learn to sell, you learn to do business. In the meantime, besides working, I will continue to study. At work, we always establish good relations with old and new customers. Because they will be the wealth of my life. And find like-minded partners at work and create your own company.
③ Long-term planning
Make a good transition from students to office workers, and make a smooth transition from working for others to working for yourself. In order to own my own coffee shop, I can get up every morning, lie comfortably in a rocking chair and drink coffee to accompany my family.