1. Log in to Taobao account, enter the seller center, and click the application I clicked. Sellers who do not order business consultants need to order the basic version of business consultants first, free of charge. Ordering method: click on the service order.

2. After entering the service market, search for "business personnel" on the search page and click Search.

3. Select the business consultant to order in the search page to purchase. You can buy the standard version and the market version if you have the ability. Small sellers suggest buying a free basic version.

4. After placing an order, return to the seller center, refresh the page, and click the application I ordered, and you can see the business consultant software. Click Business Advisor to enter the business advisor page.

5. On the business personnel page, click Business Analysis.

6. On the business analysis page, find the transaction summary on the right, and click the transaction summary to enter the transaction summary page.

7. On the transaction summary page, drop down the transaction trend, select peer comparison, select all terminals and payment conversion rate as indicators, and click OK.

8. Here you can see the daily conversion rate of peers and the conversion rate of your own store.

Extended data

Algorithm and significance

Taobao merchant profit = sales x net profit rate

= (number of buyers x customer unit price) x net profit rate

= number of people entering the store x purchase conversion rate x customer unit price x net profit rate

= advertising display x advertising conversion rate x purchase conversion rate x customer unit price x net profit rate

= promotion display x promotion conversion rate x purchase conversion rate x customer unit price x net profit rate

= search presentation x search conversion rate x purchase conversion rate x customer unit price x net profit rate

= * * * * * x * * * * conversion rate x purchase conversion rate x customer unit price x net profit rate

Taobao has various conversion rates, whether it is traffic guidance or purchase. This lets us know the steps of transformation. For example, merchants advertise in Taobao to guide traffic. We need to know how many times the advertisement will be displayed, and then the click rate of the advertisement is the transformation of the store. Then, it is not certain whether these people will buy it or not, and whether it will lead to the purchase conversion rate.

References:

(Baidu Encyclopedia: Taobao conversion rate)