Starting a business and opening a printing shop is a good choice, so how to write the business plan of the printing shop?
I. Summary
Printing factory is a place where graphics and words are printed on paper, knitting and other products. Now paper printing factory is the most popular.
Printing houses can do many things, such as brochures, samples, books, newspapers, magazines, bills, cartons, paper pockets, calendars, envelopes, roll paper, book printing, poster printing and so on. In short, printed products can be seen everywhere in our country, which is why more and more printing plants are flooding into the market now, and the quality and technology are constantly improving and perfecting. The printing factory has long cooperated with the portal website Printing Talent Network to exchange printing technology and printing.
The technology of transferring ink to the surface of paper, fabric, leather and other materials through plate making, ink application and pressure, and copying the contents of the manuscript in batches. Call it printing. There are many forms of printing: traditional offset printing, screen printing, digital printing and so on.
Screen printing is mainly manual operation, mainly used for PET label printing. Generally, printing plants that mainly print electronic labels are usually equipped with screen printers. In addition, web flattening die cutting machine and small slitting machine are also necessary equipment for this kind of manufacturers.
Second, the industry analysis
Printing can be traced back to seals and stone carvings in China BC. From the historical development to the Song Dynasty, Bi Sheng invented advanced movable type printing, which was a qualitative leap in printing technology. Movable type printing refers to Bi Sheng lettering with clay. Although it has not been widely used in the development process, it has promoted the development of printing technology in the world, made great contributions and had a far-reaching impact on human culture. Since 1980s, with the continuous introduction of foreign printing machinery and technology, China printing industry has experienced a new round of leap-forward development.
From 2/kloc to 0/century, the growth rate of printing industry in China has exceeded 20%. In China, not only the number of printing enterprises, professionals and technical equipment have increased in an all-round way, but also the technical innovation and promotion, network information technology, CTP technology and digital technology, and the overall quality and competitiveness of enterprises have improved significantly. Thousands of years after the invention of movable type printing, facing the surging wave of global printing technology innovation, although we still need more learning and reference, it is an irresistible historical trend to step into a new historical peak of the industry. Technically, news, publishing and printing have long been dominated by lead printing, and gradually turned to offset printing since the 1970s. Color map printing has always been mainly offset printing, and some of them use gravure printing. In addition to bronzing, offset printing is mainly used for packaging and decoration, and gravure printing is used for large quantities. Generally, securities are mainly gravure printing, supplemented by offset printing. The decorative materials are mainly gravure printing. As for the printing process of stationery and parts, it depends on the varieties produced.
In addition, there are professional factories that serve these factories, such as font factory, typesetting factory, plate making factory, binding factory and so on. Since the founding of New China, a printing industry system covering urban and rural areas and serving all walks of life has been gradually established. By 1985, there were 180 book printing plants in China, with more than130,000 employees. The General Administration of Press and Publication is the centralized management department of books and periodicals printing plants. There are 36 newspaper printing plants at the central and provincial, municipal and autonomous levels, with more than 9,000 employees, all of which are under the management of newspapers. There are more than 6,000 printing plants at or above the county level, which mainly print books and periodicals, with more than 800,000 employees. The printing tasks of banknotes, stamps and other valuable securities are all undertaken by the People's Bank of China and the printing factory affiliated to the Ministry of Posts and Telecommunications. Since the reform of urban and rural economic system, newly-built township printing plants have mushroomed, some of which are operated collectively, some are operated individually, some are operated jointly with state-owned factories, and most of them are small and medium-sized parts printing plants and binding factories. Since 1980s, with the development of computer technology, simple and convenient printing systems such as light printing have appeared in China. Editing and publishing departments or individual authors can complete text input, editing and proofreading by themselves with the help of electronic computers and typesetting software, record the arranged full-page text information on floppy disks, and hand it over to the printing factory for plate making, printing and binding. Due to the social requirements of accelerating information exchange, printing houses tend to be decentralized and specialized; In factory management, the application scope of computers is gradually expanding.
At the end of 20 12, there were11326165438 printing enterprises registered in the state administration for industry and commerce, excluding paper products enterprises 1367 1 and 720735.
Three. company introduction
With the rapid development of industrial economy in our city, the demand for printing business is also increasing. It is a good project to start a small printing factory and buy a small offset press with many varieties, high speed, good quality and high efficiency, regardless of the current market situation and future development.
I'm going to set up a small printing factory, taking serving the society as the management means, focusing on serving customers such as schools, government agencies and large enterprises. In particular, the medical record printing market in major hospitals in our city has great potential, and I think it can be developed emphatically.
Taking printing publicity materials, small books and periodicals and office supplies as business projects, taking specialization and standardization as the leading concept, and taking group consumers as the customer base, we will create a good printing procurement market for our city.
Four. Product introduction
A monochrome offset press, with a printing area of 2.5 * 1.53m, a paper passing area of 2.5 * 1.7m and an annual production capacity of120,000 copies, is mainly aimed at enterprises, companies and self-employed individuals in this city.
A two-color printing machine with a printing area of 2.5 * 1.53m and a paper passing area of 2.5 * 1.7m has an annual production capacity.
The force is120,000 India, and it mainly conducts business for enterprises, companies and self-employed individuals in this city.
Verb (abbreviation for verb) organizational structure and company equipment
The company belongs to the director responsibility system, with a deputy director, three sales departments, two design departments and seven workshop groups, 1 finance department, and each department has a competent manager. A driver. Whole plant 16 people.
There are two workshops, an office, a monochrome 8-inch offset press, a two-color 8-inch offset press, a printer, a photographic plate-making machine, a paper cutter, a 4-inch indentation machine, a 4-inch bronzing machine, a laminating machine, a small forklift and a car. 30000 rolls of white paper, 1000 boxes of ink and other equipment.
Business object and scope of intransitive verbs
Business objects: enterprises, institutions and self-employed households.
Business scope: batch printing of documents, papers, promotional materials, medical records, brochures, samples, books, newspapers, magazines, bills, cartons, paper bags, calendars, envelopes, rolls of paper, books, posters, etc.
Business process:
1, customers can consult online or by hotline.
2, professional business personnel door-to-door communication
3. Sign a printing contract and pay the advance payment.
4. Early graphic design
5, customer proofreading and modification
6. The customer has finalized the word.
7, filming, proofing and then let the guests review the final draft.
8, imposition, print PS version
9. Print on the computer
10, post-processing
(1), binding (binding, hardcover, saddle stitch, paperback, paperback, gluing)
(2) Folding (20%, 30%, 40%, 50%, etc. )
(3), film (bright film, dumb film), glazing, oiling (partial, full), UV (partial, full).
(4), ordinary blanking (right angle, rounded corner, circle, ellipse), irregular blanking, bronzing (gold, silver), convex.
(5), pasting (envelopes, handbags, packaging boxes, hardcover book covers, card boxes)
1 1, finished product inspection
12, the finished product is packaged and transported to the door.
Seven. market forecasting
Printing methods from the traditional flat, concave, convex, screen to plateless printing, the gradual tilt of market share, all mean that printing methods are moving towards newer technologies. Electronic printing technology and digital technology have greatly improved printing.
Elasticity and variability of brushes. The quality of electronic printing technology is close to the traditional four-color printing effect; The choice of printing materials also provides great flexibility and tolerance, which means that electronic printing will continue to nibble at the short version and advertising market, and will create more market space, because electronic printing is easier to open the market of cross-media products.
Traditional printing technology, in addition to the continuous improvement in speed and format, has also improved in efficiency in recent years. Automatic configuration, such as automatic plate loading system, remote ink supply system and automatic cleaning device, is the result of continuous research and development and revision in the direction of improving production efficiency. Printing density monitoring and post-treatment surface treatment can improve the time and material damage in the production process.
The future trend of printing industry will be the traditional flat, concave, convex and screen printing methods, which are complementary to digital printing technology. Undoubtedly, the development of digital printing will be more and more fierce, and it will occupy an important part of the market, while traditional printing will also benefit from technical improvement, application of new materials, efficient equipment and sustained growth. The combination of the two depends on the comprehensive embodiment of digital printing, which combines two different printing systems and gives the market more choices. Therefore, the digitalization of workflow is the way for enterprises to survive in the future.
After the project is completed and put into production, it can produce120,000 sheets per year, realize annual sales income of 700,000 yuan, realize tax revenue of 30,000 yuan, and make profit of10,000 yuan, and recover the investment within 4 years.
Eight, marketing strategy
First of all, the marketing purpose of modern printing enterprises is to attract and guide customers to meet their actual and potential needs for printed matter. Printing enterprises can adopt a variety of effective marketing strategies to meet the real demand and guide the transformation from potential demand to real demand.
Secondly, according to 4P marketing theory, the marketing content of printing enterprises can be divided into printing, price, channel and promotion. Under this theoretical framework, we conduct market research, market positioning, product (service) positioning, price positioning and channel positioning, and actively carry out a series of advertising promotion activities.
Third, the ultimate goal of printing enterprise marketing is to reach a deal. Around the center of marketing, the activities of various departments such as printing material procurement, printing production, transportation and storage should serve this purpose.
Nine. financial plan
The total investment of the project is estimated to be 370,000 yuan, including fixed assets of 6,543.8+054,000 yuan, including 80,000 yuan for monochrome 8 offset press, 6,000 yuan for printer, and 5,000 yuan for photographic plate-making machine and paper cutter.
RMB 654.38+0.5 million, RMB 8,000 for quarto creasing machine, RMB 654.38+0.2 million for quarto bronzing machine and RMB 654.38+0.0 million for laminating machine. The working capital is 86,000 yuan (70,000 yuan for white paper, 0/000 yuan for ink, 6,000 yuan for others), 0/000 yuan for second-hand forklift, 0/000 yuan for automobile (for both commercial and transportation purposes).
After the project is completed and put into production, it can produce120,000 sheets per year, realize annual sales income of 700,000 yuan, realize tax revenue of 30,000 yuan, and make profit of10,000 yuan, and recover the investment within 4 years.
The project is small in scale, with less investment and less land occupation, and can be implemented by renting a house. The main risk of this project is the maintenance of business volume. If there is a fixed business volume, it is very suitable for laid-off workers to re-employment.
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