Book logistics operation is an important part of publication, involving the whole process of book production, circulation and consumption. Books are one of the main forms of publications, and book logistics involves the whole process of book production, circulation and consumption. Through the study of the book logistics workflow, we can identify the core process and key information in the book logistics workflow, so as to create benefits for all enterprises in the book industry chain to the greatest extent. By studying the operation process of book logistics, it is helpful to simplify or merge the non-value-added parts in the operation process of book logistics, and eliminate or reduce the duplication and unnecessary parts in the process. Through the research on the operation process of book logistics, it is also helpful to truly realize customer-centered and improve customer satisfaction. The publishing process of books runs through three different industries: news publishing, manufacturing and distribution, involving publishers, printers, wholesalers, retailers and logistics service providers. These enterprises belong to different industries, have different production and operation modes, and have different logistics operation and information transmission processes. Therefore, we should consider the different characteristics and needs of each enterprise in the book industry chain, and study and redesign the book logistics process. The publishing process of books and the enterprise groups involved. The editing and production of books are completed by publishing houses, and the printing or copying of books is completed by printing houses or copying factories. After the book is printed or copied, the publishing house operates its own logistics business or directly enters the distribution enterprise community. Different enterprise scale and business model, the book publishing process is different. The business model of publishing houses can be divided into self-operated logistics publishing houses and non-self-operated logistics publishing houses. Among them, the publishing house operating its own logistics business will operate its own distribution business after the book printing is completed; A publishing house that does not run its own logistics business will directly enter the distribution enterprise community after the published books are printed. Usually, large publishing houses adopt their own business model of logistics business. There are also differences in book distribution processes of different business models and scales. Distribution enterprises are divided into two business models, one is a group distribution enterprise engaged in wholesale and retail chain operation, and the other is a distribution enterprise engaged in wholesale or retail operation, called wholesalers and retailers. After the book is published and printed, if it flows to the group distribution enterprise, it will first enter its wholesale center. Since then, most books have flowed to the retail stores in the group issuing enterprises, and a small number of books have flowed to the retailers, and then the retail stores and retailers of the group issuing enterprises have sold them to consumers. After the book is published and printed, if it flows to wholesalers, it will flow to consumers through retailers. After books are published and printed, some of them directly flow to retailers, who sell them to consumers. 2. Analysis of Book Logistics Operation Process The forward logistics operation of books began in the publishing house. The publishing house typesets and plates books, and then sends relevant information (such as book format and size, book number, appearance identification, paper used, printing quantity, etc.). ) to the printing factory, the printing factory carries out printing, packaging, warehousing, loading and unloading of books, and transports the books to the distribution department of the publishing house. After reviewing the books, the publishing department of the publishing house carries out warehousing, book selection, collection, packaging and loading and unloading operations, and transports the books to relevant publishing enterprises. After the chain dealers or wholesalers of publishing enterprises inspect the books issued by the publishing house, they will put the books into storage, pick goods, collect goods, pack and load them, and then distribute them to chain stores or retailers. Books from chain stores or retailers will be put on shelves after inspection and loading and unloading. At this point, the front logistics is over. Reverse logistics begins with taking books from chain stores or retailers. Books removed from the shelves are returned to chain publishers or wholesalers after storage, packaging, handling and other operations. After the chain publishing houses or wholesalers inspect and select these books, the books that can be distributed for the second time will be stored in the enterprise for sale, and the books that cannot be distributed for the second time will be returned to the publishing house through storage, selection, collection, packaging, loading and unloading and other links. After inspection, the publishing house also chooses the returned books. Books that can be reused by publishing houses will enter circulation again, and books that cannot be reused will be stored for other processing. At this point, reverse logistics is over. 3. Optimization of book logistics workflow From the above analysis, it can be seen that there are many links and handover points in the existing book logistics workflow, which not only reduces the logistics efficiency and logistics operation level, but also increases the activity cost and labor cost. Therefore, it is necessary to optimize the book logistics process. There are several ways to optimize the workflow of book logistics: (1) Advocating the outsourcing of publishing logistics, and strongly encouraging publishers not to run their own logistics business. For publishers who insist on self-operated logistics business, it is suggested to guide such publishers to only engage in business flow business and logistics information management of book distribution, and outsource logistics work to optimize book logistics workflow. (2) Promoting the e-commerce sales model of books: chain publishing houses are strongly encouraged to explore and try to apply the e-commerce sales model on the basis of the traditional sales model. It is suggested that online bookstores only engage in the business flow business and logistics information management of book distribution, and outsource the logistics operations to the logistics center of chain publishing houses to optimize the book logistics operation process. (3) Develop the third-party logistics of books: vigorously develop the third-party logistics of books, and outsource the publishing and distribution logistics of books to third-party logistics enterprises to optimize the operation process of book logistics. 4. Publishing houses do not operate their own logistics business, but promote the e-commerce sales model of books. The advantages of developing the third-party logistics of books are as follows: (1) It can reduce the total logistics work. (2) It can reduce the logistics operation handover points between enterprises (also logistics information exchange points). (3) It can reduce the links of logistics operation.