Objective: To determine the target customers and target audiences, so as to carry out refined operation.

② Forecast (correspondence, classification) model of target customers.

Objective: to predict the corresponding probability of individuals and show the relationship between variables.

③ Definition of operation team activities

There is no uniform standard for the definition of activities, which are generally tailored to specific business scenarios and operational requirements.

④ User path analysis

This paper mainly analyzes the rules and characteristics of users' circulation on web pages/apps, and finds frequent access path patterns. The discovery of these paths can have many commercial purposes, including refining the mainstream paths of specific user groups, optimizing and modifying web page design, browsing characteristics of specific groups and so on.

⑤ Cross-selling mode

Cross-selling model finds out the commodity combinations with obvious correlation by analyzing and mining the historical consumption data of users, and then constructs the possibility model of consumers buying these related commodity combinations with different modeling methods, and then predicts the possibility of new customers buying specific commodity combinations with excellent models.

⑥ Information quality model

Information quality modeler is the basic guarantee of e-commerce and online transaction. Its main purpose is to ensure the high quality and high efficiency of the basic information of goods, so that buyers can easily understand the main details of goods comprehensively, clearly and efficiently, and sellers can also display their goods more easily and efficiently.

⑦ service guarantee mode

Function: Provide valuable services for sellers, and support and guarantee the development of sellers' business.

⑧ User (buyer, seller) hierarchical model

Hierarchical model is a compromise and transition model between extensive management and forecasting model based on individual probability, which not only considers the need of refinement (relative to extensive management), but also does not need to invest too much resources in the construction and maintenance of forecasting model.