This book combines the rich experience accumulated by the author 10 and advocates different value propositions: the core job responsibility of product manager is "product management" rather than "product design"; The product manager is no longer working to complete the "product task", but is responsible for the result of "product commercialization"; It is suggested that enterprises should focus on "product management" instead of "functional management"; Advocate enterprises to use "product manager responsibility system" instead of "functional leadership responsibility system" and other product management ideas to deal with industry changes.
This book combines the essence and ideas of a large number of professional books on "product management" at home and abroad to help product managers quickly improve their product management skills and provide professional product management support for enterprises.