The goal of college students' ideological and moral quality: to have strong self-motivation and establish a correct outlook on life and values with criticism and self-criticism. Measures: Improve the moral education system, vigorously publicize and practice the socialist core values, attach importance to the construction of campus culture, strengthen the construction of teachers' morality, keep pace with the times in moral education, build a "big ideological and political" pattern and improve the family education environment.

Ideological and political quality refers to the sum of relatively stable psychological characteristics, ideological tendencies and behavioral characteristics of individuals under the guidance of certain ideological and political concepts and moral norms.

It is the general name of a person's basic qualities such as ideas, thinking methods, political attitudes and opinions, and it is the most important quality in social life, which determines people's way of thinking, value judgment and interest choice. The establishment of college students' ideological and political quality is an important prerequisite for ideological and political education in colleges and universities.

Ideological and moral quality is the level at which people's mental state meets the requirements of social norms. Including outlook on life, morality, ideological quality, traditional cultural habits and so on. Outlook on life refers to people's basic views on the purpose, meaning and attitude of life, and is the fundamental driving force for a person to engage in all activities. Morality is the sum of behavioral norms that regulate the relationship between people and between individuals and society. It has no mandatory legal effect, but is maintained by the power of public opinion, people's beliefs, habits, traditions and education.