1, person (set by someone, can speak and understand goods)

People actually refer to the anchor, and the choice of anchor still plays a vital role in the live broadcast. First of all, talking means controlling the field and bringing rhythm. Secondly, understanding the goods is actually a better understanding of the market and the selling points of products, and expounding the advantages and selling points of products according to the needs of users. Need someone to establish, in fact, is to establish their own affinity, grounded professional image.

2. Commodities (choice, price, gifts)

In addition to the anchor, the second is the product, which is the product we sell live. Here, we should choose products according to the age, region and gender of our fans, which is what we often call fan portraits.

Secondly, we must choose high-quality products, and the price of products must have an advantage. We must know why users must buy from the live broadcast room. It must be that the products in the live broadcast room have a price advantage. In addition, it is necessary to classify products, design some explosive, clearance and discounted products for sale, and increase the popularity of the live broadcast room.

3. Field (streaming, live broadcast)

Also, it is the venue where we broadcast live. For example, we can explore the shops of origin, which can be the scene of the live broadcast room. Choose a scene suitable for your product sales.

Live broadcast skills:

First of all, we should be proficient in operating multimedia tools. For example, if you want to open a live webcast, you must have multimedia equipment, such as mobile phones, computers, sound cards, lights, stereos and so on. This is the most basic tool. These tools should be familiar with their performance and characteristics, and master the skills of use.

Second, we should be proficient in using Putonghua. Some live broadcasts in dialects are not desirable. Because of the limited communication, only a small local public crowd is used, which affects the reading views and the live broadcast effect. It doesn't have to be that standard, but at least you should stick to Mandarin.

Third, we should give full play to our professional expertise. Don't be anxious to see people living with goods. If you are in a hurry, you will not stick to the live broadcast for a long time, which will affect the audience's perception. First of all, think about what you are best at, what your interests are and what your advantages are.

For example, if the cooking level is good, then make such a short video and stick to it. Many network celebrities have grasped this point, made use of local materials, persisted in updating, won traffic and became network celebrities.