With the rapid development of modern society, business plans are more and more widely used in life. An excellent business plan will often make entrepreneurs get twice the result with half the effort. How is the general business plan made? The following is my carefully organized innovation and entrepreneurship plan for college students' kindergartens, for reference only. Welcome to reading.
Innovation and Entrepreneurship Plan for College Students' Kindergarten 1 1. Introduction to Running the Kindergarten
With the rapid development of China's economy and the improvement of people's living standards, preschool education has been paid more and more attention and kindergartens have developed rapidly. However, there is a big gap between urban and rural preschool education. In rural areas with relatively backward economy and culture, there are many problems to be solved urgently in preschool education. To this end, we plan to establish a kindergarten with modern educational concepts in rural areas.
The kindergarten is planned to be located at the intersection of villages in Yongnian County, Handan, and will be open to school-age children in surrounding villages to receive formal education. We take Chen Heqin's "life education" as the concept, adhere to the principles of independent games, comprehensive courses, happy education, innovative education and quality education, emphasize the role of games, attach importance to the cultivation of children's practical ability, and formulate teaching programs that meet the characteristics of children's development in order to achieve the goal of "healthy growth and happy learning".
In order to make children grow up healthily, our garden has launched a new form of "home cooperation"-"mother classroom" to let parents know the laws and characteristics of children's development and provide good growth space for children; Make full use of rural resources to let children get in touch with nature and experience life; Offering parent-child classes to increase understanding and communication between parents and children; Strengthen exchanges and cooperation with other preschool institutions and introduce advanced teaching methods; Establish your own website and forum to get feedback from all sides in time.
Second, the current situation of preschool education and national policies
At present, more and more attention is paid to education in the world, and preschool education is an important part of it. Preschool education in many developed countries has reached a high level, and preschool education in China has also developed to some extent. Although the level of preschool education in China, Beijing, Shanghai and other big cities is relatively high, China still lags far behind developed countries as a whole. At present, the main problems in China are: the gap between urban and rural areas and the gap between the east and the west is large; The concept of public education is relatively backward, which increases the difficulty of implementing relevant national education policies; The state has less financial support for it; There is a shortage of scientific research personnel in preschool education in China; Preschool educators lack high-quality and sophisticated talents.
At present, the problems existing in rural preschool education mainly include:
1. There are few classes in preschool education, but the class capacity is large.
At present, preschool education in rural areas is still at a relatively backward level compared with that in cities. Although the number of kindergartens has increased year by year in recent years, the pre-school education classes are still very tight, and the class capacity is large, which can not take care of the development of each child and meet the needs of rural pre-school education.
2. Primary school management
At present, the main form of rural kindergartens is attached primary schools. As an affiliated kindergarten, primary school management is still adopted. Primary school leaders are not familiar with preschool education, and they pay insufficient attention to preschool education, which leads to the slow development of preschool education in rural areas.
3. The general quality of rural preschool teachers is low.
Some rural kindergarten teachers are transferred from primary schools, and some are recruited independently by schools. Most of them have not received professional training and lack professional skills. Some teachers who transfer from primary schools to kindergartens tend to be "nanny" and "primary school" because of the lack of corresponding theories and methods of early childhood education. In order to reduce the cost of education, schools only employ some teachers with low academic qualifications and low quality, and the training of preschool teachers is also an armchair strategist. Rural preschool teachers are seldom qualified as preschool teachers, which seriously affects the quality of rural kindergartens.
4. Family-style kindergarten
It is unscientific that rural family kindergartens mainly adopt "nanny-style" management mode. It simply teaches children to know a few words and count, instead of developing children's intelligence, improving children's basic qualities such as listening, speaking, singing, drawing and writing, and reducing the teaching quality of rural preschool education.
5. The problem of left-behind children's education has become increasingly prominent.
With the surplus of rural labor force and the increase of migrant workers, most left-behind children are left unattended or taken care of by the elderly, and their education and mental health have not been paid enough attention, which puts forward greater demand and higher quality requirements for rural kindergartens.
6. Backward educational conditions
Rural kindergartens have poor economic conditions, small scale and poor facilities. Kindergarten space is small, and children do not have enough activity space, which restricts children's playful nature and limits their personality development. Some classrooms are dark and humid, with poor lighting and ventilation conditions. There is no air conditioning in summer and no heating in winter, which can not meet the national standards and directly affects the healthy development of children's vision.
The hardware facilities of rural kindergartens are not complete, and some kindergartens don't even have simple teaching AIDS such as electronic organ and tape recorder, and lack basic amusement facilities, which can't achieve the educational goal of "making children develop physically, intellectually, morally and aesthetically". At the same time, in rural kindergartens, the conservation work is very backward.
7. Parents' educational concept is backward.
Most rural parents only care about their children's health and create a better material environment for their children, without paying attention to their psychology and lacking spiritual dialogue with them. One-sided view that education is a teacher's business, lack of family education for children. There is little communication between parents and teachers. Even if there is communication, it is simply asking about the child's grades and performance, and does not pay attention to the child's psychological growth. In kindergartens with school buses, there is less communication between parents and teachers. At present, most rural kindergartens don't organize parents' discussion, which doesn't create conditions for home cooperation.
Due to their own limitations, parents still adopt traditional education methods for their children, and some parents even interfere too much in kindergarten education, making the education methods of some preschool institutions primary. It has seriously affected the development of preschool education in China in the right direction.
8. Insecurity
The sanitary conditions of most kindergartens are not up to standard, for example, tableware disinfection is not timely, and children's food safety cannot be guaranteed. Health care and conservation in kindergartens are all done by teachers alone. Because the teacher's knowledge and energy are limited, it is impossible to take care of every child. There are no scientific recipes in kindergartens, and children's meals are not satisfactory. Most kindergartens only give their children cheap meals such as steamed bread, noodles and salty soup every day. Some kindergartens don't let their children eat enough, and they can't provide enough nutrition for their growth, which seriously affects the normal development of their bodies.
Medical and first aid equipment is not complete, and there is a lack of professional health care doctors, which is a common phenomenon in kindergartens. The ability to prevent and control infectious diseases is poor.
Poor safety awareness and poor ability to deal with emergencies.
9. Financial support is weak, and rural preschool education lacks working capital.
Most of the national finance tends to urban education, while rural education mostly stays in verbal policy. Most of the funds for township public kindergartens come from county governments. The development of county economy directly affects the development of education, and the funds for preschool education in rural areas are relatively scarce.
The investment of enterprises is mostly invested in powerful education groups, and kindergartens with relatively backward conditions can not get room for development. In this way, the education gap in kindergartens increases, and good kindergartens are better and poor kindergartens are worse.
Innovative business plan for college students' kindergartens II. Analysis of the current situation;
Our garden is located in the courtyard of xx Central Primary School, founded in August of 20xx, and is the first public kindergarten in xx Town. My garden covers an area of 2062.5 square meters, with a building area of 522.5 square meters and a green area of 990 square meters. There are currently three classes (primary school, middle school and university). The total number of children in the whole park is 1 15, with 6 teaching and administrative staff (including 1 person) and 2 graduates with college education or above.
At the beginning of its establishment, the kindergarten put forward the purpose of "we are careful, patient with love, make children happy and reassure parents". For more than a month, with the care and support of leaders at all levels and the unremitting efforts of all the teaching staff, our park has adhered to running the park according to law, and gradually improved various rules and regulations, so as to follow rules and strictly implement them, and the quality of running the school has been continuously improved.
Under the new historical conditions where opportunities and challenges coexist, we are soberly aware of some of our own problems, which are mainly manifested in:
1, most students come from rural areas, and their parents are busy with work, so it is difficult to give their children a good family education. Family education and kindergarten education are difficult to coordinate and form a joint force.
2. The teachers in our garden are older, the teachers are weak, their professional quality is relatively low, and their self-improvement speed is slow.
3. Because the foundation is too thin, the fees are very low (200 yuan/semester), and the newly-built kindergarten is under great repayment pressure (at present, it still owes more than 60,000 yuan), the infrastructure of the kindergarten cannot be put in place in time, which affects the normal teaching order.
Second, the guiding ideology:
Guided by the spirit of the three-year action plan for preschool education in xx city, we should persist in reform and innovation, adjust measures to local conditions, improve institutions, increase funding, strengthen the construction of teachers, and promote the all-round healthy and harmonious development of children.
Three-year development plan of kindergarten
(1)20xx 65438+ 10-20xx65438+February
1, teacher training:
Strengthen the research on the cultivation of teachers' morality and improve the ideological quality of all teachers; Carry out activities such as going out to learn from the scriptures, classroom teaching exchanges and seminars; Improve teachers' professional theoretical level through the combination of self-study and centralized training; Subscribe to two educational newspapers and books, carry out recommendation, exchange and reading activities of excellent books in the park, create an atmosphere of "love reading and read good books", and enrich teachers' spiritual life.
2. Improvement of conditions:
(1) Create an education and teaching environment with modern equipment and interaction with children, and purchase a computer, a printer, a TV set and a stereo;
(2) Make full use of green belts, external walls, indoors, stairs and other places to create a safe, beautiful and cultural environment;
(3) Strengthen capital investment, repair the doors and windows of the park, build children's washbasins, and improve the environment for running the park;
(4) Replace teachers' desks and some students' desks and chairs, and change the traditional mode of one desk and chair for one person in the past (if the second kindergarten in Yongqiao District is funded, it may be completely replaced).
(5) Paint the back wall of the building and draw cartoon interesting patterns.
3. Education and teaching:
We will pay attention to children's enlightenment education, respect and develop children's subjectivity in the teaching process, create a healthy and rich living and activity environment, and form an open, warm and relaxed activity atmosphere. Teaching knowledge should take games as the basic form of activities, integrate knowledge into various activities and pay attention to the process of activities.
(2)20xx 65438+ 10-20xx65438+February
1, teacher training:
Continue to strengthen the study of teachers' morality and improve the ideological quality of all teachers; Organize teachers to go out to learn from the scriptures and insist on classroom teaching exchange and discussion in our garden;
Improve teachers' professional theoretical level through the combination of self-study and centralized training, guide teachers to put forward clear personal three-year development plans and academic year goals suitable for their own development according to their obvious advantages in education and teaching, and strive to form personalized and characteristic teaching styles according to the goals, so as to strive to be distinctive teachers;
Another teacher retired this year, and a young teacher will be recruited. We will create opportunities for young teachers to learn, improve and practice by holding hands, hiring leading experts to guide the park, and reporting activities publicly by new teachers, so as to encourage new teachers to grow up rapidly and constantly surpass themselves.
2. Improvement of conditions:
(1) Add two televisions and a multimedia projector; Add some children's books;
(2) Update the activity environment of green belt, exterior wall, interior and stairs;
(3) Buy a filing cabinet for each class to store toys, books, etc.
(4) Anti-skid brick is pasted on the office floor.
3. Education and teaching:
Open kindergartens regularly and welcome parents and children to come to the park for activities; Carry out demonstration classes in the park and carry out colorful parent-child activities; With the help of special festivals, we will carry out various meaningful activities such as telling stories, singing, painting and dancing competitions, and educate children to be good children who are caring, filial to their parents, polite and creative. Build a good parent school.
(3)20xx 65438+ 10-20xx65438+February
1, teacher training:
Guide teachers to learn advanced teachers, typical deeds of teachers' morality, compilation of excellent papers and scientific research achievements, examples and analysis of teaching activities, all kinds of good teaching materials, educational magazines, etc. And encourage teachers to learn to learn on demand and write their learning experiences.
2. Improvement of conditions:
(1) The large class and the middle class are set up in another class, and TV sets, filing cabinets, desks and chairs are added to the class as needed;
(2) Strengthen capital investment and carry out toilet maintenance and renovation;
(3) gradually acquire and update children's teaching toys;
(4) Use summer vacation to transform campus life, games and learning environment.
3. Education and teaching:
Develop rural educational resources and implement characteristic education. Organize teachers to make their own teaching AIDS, learning tools and toys, and show and evaluate good works.
In a word, because there are not many young teachers in our garden, the teachers are older. New teachers lack experience in education and teaching, parents' work, children's age characteristics and unstable class discipline control.
The acceptance rate of old teachers to new ideas In the process of learning and using new textbooks, teachers have difficulties in understanding and using new textbooks, and the atmosphere of active learning and discussion is not enough.
In addition, at present, the system of our park is not complete enough, and a lot of concrete work done at ordinary times has not deviated from the proper track. Parents' enthusiasm for participating in kindergarten work is not high, and they don't pay much attention to the content of the home contact column, and they don't pay much attention to the publicity and notice of kindergarten. We should strengthen publicity for parents, help them understand the development plan of kindergartens, provide corresponding services according to their needs, and strive for their support and cooperation.
Facing the future, we are full of pride and confidence. We are well aware of the great responsibility and the profound significance. We will definitely work hard in Qi Xin with a down-to-earth work style and turn the plan into reality.
College Students' Kindergarten Innovation and Entrepreneurship Plan 3 With the increasing emphasis on children's education and the increase of migrant workers, children's education has become a heart disease for most migrant workers. They can't bear to leave their children at home, but they can't afford to go to kindergarten in the city. Therefore, according to the current situation in China, setting up private kindergartens is a promising entrepreneurial project.
I. Market Evaluation and Prospect Forecast of the Project
Xuzhuang Village, where I am located, is located in the urban-rural fringe of Tianjin, and it is also a village with rapid economic development in Dongli District. The settlement of Wenzhou New Town and the prosperity of logistics and distribution have made the foreign population in this village grow geometrically in the past two years. After collecting data and investigation, I found that the average daily flow of migrants in this village is about 30,000, and the permanent population of this village is about 1.800. Among them, there are about 500 2- preschool children. Such a strong customer team provides a market for the kindergarten I want to open. Because the national policy now supports the economic development of urban and rural areas, the village is in the upsurge of investment development, and there will be great development space in 5- 10. The market for kindergarten target customers will not decrease but increase. If it weren't for its own management mistakes, the market wouldn't decline.
Second, target customers and market share. The target customers of my kindergarten are 2- preschool children.
Before the age of two, I won't consider it at first. Due to the limited initial conditions, teachers are limited. Children under two years old are slightly poor in language, movement and self-care, so the responsibility and risk of nursing increase, and the ability of individual gardens to take risks is limited. With the development of kindergartens, we can consider setting up kindergarten teacher classes to recruit infants before the age of two. Kindergarten students mainly come from the following three parts:
1. Low-income families: The minimum fees for public kindergartens are above 400 yuan, and some are as high as 1000 yuan. These low-income families are unable to send their children to state-run kindergartens for education except for their daily expenses. They will choose kindergartens with relatively good individual conditions and moderate fees.
2. Migrant workers and migrant workers: The parents of these children are busy with business and have no time to take care of their children. Public kindergartens can't meet the requirements of these parents. I can start a delayed service, which is cheap and can absorb some of these children.
3. Dual-employee families who often work overtime: This kind of families are more eager for their children to become dragons and phoenixes than any other generation. Many parents don't know how to spend less time in order to let their children receive a good enlightenment education. However, due to various conditions, not every family can send their children to formal public parks for education. Setting up individual kindergartens, working hard on educational characteristics, health and safety, and giving them certain professional knowledge will certainly attract many parents.
At present, there are 1 primary schools in the village, including two preschool classes; Individual nurseries 1, about 100 yuan, and two individual kindergartens, with fees ranging from 150- 170, are all unlicensed, and the sanitary conditions and teaching quality are not very good; If my kindergarten wants to stand on its own feet, it is better than the existing kindergartens in terms of service items, prices and standardized teaching. If it runs well, it can occupy 20%-30% or even higher.
Third, the marketing plan and risk assessment
To run this kindergarten well, it is necessary to run its own characteristics and provide various services, which is different from other kindergartens. At the same time, we should make good use of the weather, location and people.
1. Service items and prices. In order to meet the needs of different parents, kindergartens have set up day-care classes, full-time classes, pick-up and drop-off services, delayed services, and long abacus classes.
2. Site selection. In addition to diversification of service projects, site selection is also very important. The conspicuous location and the safety of the surrounding environment are also important factors to attract parents. The kindergarten I run is on the first floor of the hot spring apartment in the center of the village, close to the central street, with good environmental greening, standardized property management, safety and reliability. At the same time, choosing the first floor will not only facilitate parents and children to enter and leave, but also avoid the danger of children climbing, and will not affect the lives of upstairs residents.
3. Promotion means. How to attract parents and children to be interested in kindergartens? Taking some necessary promotion measures will also bring unexpected gains. For example, using people and means to promote with the help of familiar neighbors to increase influence and trust; Hanging enrollment advertisements and issuing business cards in conspicuous places in the neighborhood all the year round; Uniting well with local women's federations and striving for support can effectively increase the credibility of kindergartens; Take advantage of Children's Day, New Year's Day and other festivals to distribute vests and small prizes with kindergarten names for children free of charge. Using the above promotion means, the investment is not big, but it is very effective to attract parents and expand popularity.
4. Standardize teaching. Individuals must obtain a license to run kindergartens. For kindergartens that operate without a license, the credibility in the hearts of parents will be greatly reduced. With the park permit, kindergartens and children will be protected and will gain the trust of parents.
5. Operational risks and avoidance. No matter what kind of business you are engaged in, there will be operational risks. This kind of risk comes not only from the changes of competitors and economy, but also from the operation itself.
Kindergarten itself serves children. Children are a special group with no capacity for behavior and need meticulous care and nursing. The most important thing in kindergarten is sanitary conditions, accident prevention and disease prevention. If these three tasks cannot be done, even if the teacher teaches well, the credibility will be questioned, and it is very easy to kill the kindergarten. On the contrary, if these three tasks are done well, they will gain the trust of parents, and the kindergarten will be half successful. Due to the praise and promotion of parents, the number of children entering kindergartens will gradually increase.
The risk from competitors, if we can work hard on the price, the characteristics of running the park and the quality of teaching, should be better than competitors. The key is to strengthen the management of kindergartens themselves.
Fourth, the prospect planning
In my opinion, running a kindergarten cannot be equated with a family nursery for children. Although the sparrow is small, it has all aspects. Although it is not as good as the state-run garden, we should learn from it in terms of classroom layout, personnel arrangement and teaching plan. Establish and improve a series of systems such as kindergarten safety system, health system, transportation system, work and rest arrangement and staff system.
For example, according to my previous market research and evaluation, as well as the quality and characteristics of kindergartens, it should not be a problem to reach 70- 100 children a year. My kindergarten started in June, and three months before the start of school, there may be a loss. With the increasing experience and reputation of kindergartens, parents gradually recognize that kindergartens will soon turn losses into profits.
2-5 years, kindergartens tend to mature. With the increase of children, kindergartens can be expanded, branch schools or chain parks can be opened in other villages, and special training programs can be added. It not only expands the operation of kindergartens, but also solves the employment problems of many unemployed women.
Verb (abbreviation of verb) personnel organization structure
At the beginning of the park, it is planned to recruit three classes: large class, middle class and small class, with three teachers, nurses 1 person, chefs 1 person, drivers 1 person and directors 1 person.
Starting cost and financial evaluation of intransitive verbs
This kind of kindergarten is best run by one person, not in partnership, so as to reduce the trouble of cooperation and affect the decision-making of the kindergarten. Before preparing to start a business, predict the initial investment. In terms of investment, it is divided into fixed assets investment and current assets investment. So that the input cost can be accounted more clearly.
It is not enough to calculate the initial investment cost, but also to make a sales revenue forecast and cost plan, so as to clearly know the profit and loss of the break-even point and not blindly invest. My kindergarten starts in June, and we can predict the annual sales revenue until May next year. If publicity and enrollment can be done well in the early stage, the number of children is expected to reach 50 in the opening month. With the opening and growth of kindergartens, the number of children will gradually increase through the recognition, recommendation and publicity of parents.
It should be noted that more than 90% of kindergartens are children of migrants. During the Spring Festival in February, the return of migrants will greatly affect the number of children. Therefore, the kindergarten will have a holiday in February to avoid the cost of wages and raw materials and reduce the losses in that month. In addition, the kindergarten I run solves the problem of preschool children entering the park, which is regarded as a welfare undertaking and free of all taxes and fees.
Sales forecast and cost plan are not enough. The operation of kindergartens needs cash inflow and outflow every month. It is necessary to make a good cash flow plan in order to ensure that kindergartens will not be stretched at any time and maintain sufficient motivation at any time.
Through sales forecast and cost planning, a profit of 26 thousand yuan can be realized in one year, and part of the investment can be recovered in more than two years; Through cash flow analysis, more than 50,000 yuan of cash can be accumulated by the end of the year, which can ensure that the development of kindergartens will not be stuck in funds next year, and can also be used for the planning and development of kindergartens.
Seven. sources of fund
Through the above analysis and forecast, it is estimated that the initial capital for opening such a kindergarten is about 65,000 yuan. Personally, I can also bear the opening expenses in the early stage of running the park, and I don't want to borrow money from relatives and friends for the time being. I have a deposit of 70,000 yuan, which is my work savings and unemployment compensation in recent years. Set aside 5000 yuan, plus wife 1000 yuan/month's salary, life in the first few months is no problem. Using my existing building as a business place can save rent. Kindergarten fees are paid in advance and there is no credit, so there is enough liquidity to meet the expenses every month. If the kindergarten operates well, I will expand the operation of the kindergarten in two years. With the experience and confidence in running a school, it will be easier to seek help or loans from relatives and friends when the funds are difficult to expand the park.
Doing anything requires persistent determination and perseverance. I will definitely study hard. Even if I always feel the lesson, I will be able to fulfill my dream of starting a business and provide convenience for my children.
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