1. Sales Type

The goal of sales-oriented network marketing is to expand online sales for enterprises and provide convenient and fast online sales points for customers with the help of interactivity, directness, real-time and globality on the Internet. At present, many traditional retail stores have set up sales points online, such as the online sales website of Beijing Book Building.

2. Universal type

The goal of service-oriented network marketing is to provide online services for customers. Customers can consult and provide after-sales service remotely through online service personnel. At present, most information technology companies have established such websites.

3. Brand type

Brand-based network marketing aims to establish the brand image of the enterprise online, strengthen direct contact and communication with customers, increase customer brand loyalty, cooperate with the realization of the current marketing objectives of the enterprise, and lay the foundation for the subsequent development of the enterprise. At present, most enterprise websites belong to this type.

4. Lifting type

The goal of enhanced network marketing is mainly to replace traditional marketing methods through network marketing, reduce marketing expenses, improve marketing efficiency, promote marketing management and improve the competitiveness of enterprises. Websites such as Dell and Haier belong to this type.

5. Mixed type

Hybrid network marketing aims to achieve the above goals at the same time. For example, Amazon set up an online bookstore as its main sales website, created a world-famous website brand, and used new marketing methods to improve the competitiveness of enterprises. It is both a sales type, a brand type and a promotion type.

Choose the marketing type by combining products and services, and don't stick to the essence of the products themselves.