1. There is a book in my history, and that is the greatest salesman. Maybe you are not familiar with this word, or it is not new. After all, the word business contains a wide range of meanings. But I initially thought that the most important mentality in doing business. Anyway, I suggest you read this book first. You don't read much, but at what stage will you understand the meaning of the book.

2. Chatting with the straw beside the closed book that day. He recommended a book that is suitable for starting a business. Its name is About the World.

B) List of books recommended by netizens:

TOP 1: Biography of the Eastern Zhou Dynasty

Written by (Ming) Feng Menglong and (Qing) Cai, it is magnificent. It is about how to put on airs, how to plan, the success or failure of a person and a country, and the analysis of human nature. This book is my fourth grade reading, which has a great influence on my life. You can't talk if you don't understand.

Win or lose

This is a business war novel. I switched from technology to sales thanks to this novel. I have basically used all the techniques used in it. It is a book of practical value.

TOP3: "Entrepreneurship class on napkin"

It's very accurate, basically listing all the traps you encounter on your way to starting a business, which is also the form of novels. I just saw it recently, and I highly recommend it.

TOP4: grey quotient

A novel that is very analytical of society. If you still can't understand what society is, you must read it. After reading it, you can watch "The Great Failure" again, and you will gain something.

TOP5: "Leadership class on Monday morning"

This is the training material for the supervisor of our company. It is very simple and practical, and it is also a novel form.

TOP6: "Going out of the software workshop (a necessary condition for IT personnel to be promoted)"

It's a training material for the technical department. If you are also engaged in IT, it is highly recommended that you read it.

Top 7: Two hours of brand literacy or 22 business rules: (American CEOs are most afraid of strange business books read by competitors).

The types are similar, but some seemingly correct decisions are the wrong start.

A Guide to Brain Use-Mind Map Series

Very thin, but very useful. When you are confused, use your brain map and you will be suddenly enlightened. There are many brain maps I drew in the folder, leading the company step by step.

What is negotiation (third edition)

I have read this book three times. My first list of 400,000 yuan was actually made after reading this book. The original order was 50,000 yuan, so the book was overvalued.

TOP 10: influence: why?

Be sure to buy the one published by China Social Sciences Press, not the NPC version. This is a classic of psychological marketing. I apply the theory of this book.

C) books with calculation value

First, the experience summary of successful entrepreneurs and failed entrepreneurs: this book should not only have the experience summary of successful entrepreneurs, including strategies and experiences in strategy, marketing, team, product research, finance, investment and financing, but also have the experience observation of typical entrepreneurial losers. There are many books about successful entrepreneurs, such as The Way to Win: 28 Commandments of Successful Entrepreneurs, What I Say-The Entrepreneurial Wisdom of Chinese Godfather CEO, and Niu Gensheng's Entrepreneurial Life, but there are not many management books that summarize and analyze the experiences of successful entrepreneurs and failed entrepreneurs, mainly the popular Way to Win: 28 Commandments of Successful Entrepreneurs.

Second, the company's founding process and management common sense: for those who are ready to start a business, how to start a company is something that needs to be mastered urgently, including options, product research and development, market research and marketing. , as well as industrial and commercial registration's process, taxation, employee welfare system and other things, such as "Starting a Business: What You Must Know about Finance".

Third, market expansion and marketing strategy: Generally speaking, it depends on market expansion and marketing strategy. It is best to select the classic marketing works such as Marketing Management (kotler) and other professional marketing books for reference, so as to gain marketing wisdom and inspiration. In some works with the theme of entrepreneurship, there are some books, such as The Way to Win: 28 Commandments of Successful Entrepreneurs, which also specifically describe the market development and low-cost marketing of start-ups, and list some classic cases and operation methods, which are worthy of reference.

Four. Introduction of investment and financing experience, cases and investment institutions: financing is very important for start-ups, and how to successfully finance is also something that many entrepreneurs and business managers need to understand and master. Previous successful financing cases are good references, and the introduction, investment preferences and contact information of some investment institutions are worth mastering.