Baidu has a huge group of netizens, and Baidu takes this opportunity to spread the concept of public welfare to the most extensive network users in China. From March 2/KLOC-0 to April 2, netizens can not only donate books directly, but also participate in donations by sharing knowledge. There are two ways: create or edit 20 entries successfully in Baidu Encyclopedia, or answer questions in Baidu and use 10 as the best answer. Baidu will donate the library in the name of these users.
Baidu Know and Encyclopedia has become the largest knowledge sharing community in the world. Its "charity donation activity" has been successfully held for two sessions, donating books to children in poverty-stricken areas in Tibet, Qinghai and Gansu. Baidu has strong interactivity and influence, and is an important public welfare 2.0 platform. In view of the positive response of netizens, "charity donation activities" will be held regularly and named "Little Orange Lantern" project.
Smile has always been very grateful to those familiar friends and friends of friends for their mutual promotion and enthusiastic support, but our original intention is to establish a platform for poor schools to donate extracurricular books. We hope that people will think of Baidu as they think of search, and they will think of smiling when they think of donating books. Therefore, the cooperation between Smile and Baidu is a public welfare activity and an attempt to smile. If this activity can improve Baidu's click-through rate and credibility, and at the same time let more people know and understand the smile, and donate it to those children who are eager to learn, it will form a rare win-win situation.
Imagine that one day, your child dug out the comic books he collected as a child, turned on the computer, skillfully entered the smiling website, found his favorite school, wrote down the address, and pestered you to accompany him to the post office to pack and send them. That smile may spread from the bottom of my heart to your mouth. We can't predict when this day will come, but we firmly believe that this day will come eventually.