First, know the skills of customer needs.
1. Ask questions to understand customer needs.
2. Understand customer needs by listening.
Second, deal with different types of customers with different sales skills.
1. Promotion methods for sensitive customers
2. The promotion method of picky customers
3. Promotion methods of domineering customers
4. The promotion method of silent customers
5. Hesitate the customer's promotion method
6. Smart customers' promotion methods
7. Promotional measures of suspicious customers
8. Promotion methods of arrogant customers
Scene Reproduction: Fang's Experience
Chapter 2: Breaking the deadlock-the skill of making customers want to buy.
First, the skills of receiving customers and preheating the atmosphere
1. Create a hot-selling atmosphere and infect customers' emotions.
2. Understand customers' interests and hobbies
3. Get close to customers and give them a good first impression.
4. Mobilize the herd mentality of customers
5. Mobilize customers' participation psychology
6. Stimulate customers' curiosity
Second, use FAB flexibly to stimulate customers' desire to buy.
1. What is a FAB?
2. how to find FAB
3. How many fabs do you want to find for a product?
4. How to use FAB accurately
Third, the six methods of burning emotions make customers have a strong impulse to buy.
1. Infect customers with smiles
2. "Like" and "Buy Less"
3. Take advantage of human weaknesses
4. Attracting customers with selling points
5. Conquer customers with experience
6. Win customers with after-sales service
Scene reappearance, unbreakable socks
Chapter III Solution-Customer Objection Handling Skills
Skills of handling customer objections
1. What's the objection?
2. Understand objections and distinguish between true and false.
3. The correct attitude towards dissent
4. Prevent customer objections
5. Principles of handling objections
6. Common objection handling methods
7. Turn complaints into support
8. "Repair people first, then repair cars.
Regret about the reappearance of shortage situation
The fourth chapter clinches a deal-the skill of making customers happy.
First, master the skills of customer trading psychology.
1. Psychological types of customers' trading behavior
2. Master the "four-word formula" of customer psychological changes in the transaction.
Second, suggest the timing and skills of buying.
1. Directly request to close the method.
2. Instant closing method
3. Hypothetical transaction method
4. Consistent trading methods
5. Small transaction law
6. Profit trading method
7. Select the closing method
8. Incentive trading methods
9. Opportunity trading law
Third, the skills of prompting customers to decide to buy.
1. Give customers a choice.
2. Let the customer "try to buy" once.
3. Help customers choose
4. Encourage trading with praise
5. Analyze the advantages and disadvantages for customers.
Urge customers to stay nervous.
Fourth, the skills of releasing customers' consumption potential.
1. Other promotion skills
2. Binding skills
3. Special service promotion skills
Scene reappearance beautiful cashmere sweater
Discount suit
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