Because the cost of photocopying books is low, and many products focus on low prices, the price is closer to the cost price, so many photocopies are so cheap.

There are generally two kinds of photocopying. One is that the original printing plate is lost, the typesetting cost is huge, the original is highly recognizable, and photocopies can be made. The price of this photocopy is not much different from the original, which is not common. The second kind is the high-priced classic books abroad, which are more common in various technical books and enter the domestic market. If the domestic publishing house pays the copyright fee and confirms that it is limited to domestic sales, it will use the photocopy version, and the price reduction will be win-win. Neither of them is pirated.

On the whole, there are so many bargains in Pinduoduo. The reason is that the traditional offline sales channels have been greatly reduced, blocking the sales channels of this industry. Fortunately, I met Pinduoduo, and Pinduoduo mainly promoted low-priced goods. The key is that these small commodities are perfectly matched. As long as the price is cheap enough, there is no need to worry about not selling it.

Not only do they sell quickly, but they also get their money back quickly, so more and more traditional factories begin to attach importance to online, and even take Pinduoduo as the main sales channel. Another point here is that this product promoted by Pinduoduo is hard to find on Taobao. In fact, we can find the same goods with different prices, because Taobao's commodity recommendation mechanism is to give priority to medium and high-priced goods, while Pinduoduo's recommendation mechanism is mainly to promote low-priced goods.

And Pinduoduo took advantage of this difference with Taobao. Make the lowest price to the extreme. So there is a chance to grow in the gap that the giants can't take care of. What about the top one? That is to say, why is there such a bargain in Pinduoduo?