Joyo Amazon is a B2C e-commerce website in China, formerly known as Joyo.com, which was acquired by Amazon and became its subsidiary. Business books, audio-visual software, books, movies, etc. Joyo. Com was established in 2000, providing customers with all kinds of books, videos, software, toys, gifts, department stores and other commodities. Joyo Amazon is headquartered in Beijing. And set up branches in Shanghai and Guangzhou. So far, it has become the leader of online retailing in China. In August, 2004, Amazon wholly acquired Joyo, and Joyo became a wholly-owned subsidiary of Amazon China, combining Amazon's leading online retail expertise with Joyo's profound experience in China market, further enhancing the customer experience and promoting the growth of e-commerce in China.