June is the anniversary of JD.COM, and June 18 is the anniversary of JD.COM. During the anniversary month, JD.COM will launch a series of large-scale publicity activities. Among them, June 18 is the day with the strongest promotion in JD.COM, and JD.COM 618 will be promoted in JD.COM.
Double 1 1: Double Eleven Shopping Carnival refers to the online promotion day of11every year, which originated from Taobao Mall (Tmall)+01kloc-0/in 2009. So165438+1October 1 1 became the fixed date for Tmall to hold large-scale promotion activities.
JD.COM June 18: June is the anniversary of JD.COM, and June18 is the anniversary of JD.COM. On the anniversary month, JD.COM will launch a series of large-scale promotion activities, with "Red June" as the promotion point, and June 18 is the largest promotion day in JD.COM.
Double 1 1 and JD.COM 618 promotions:
The main difference between the two shopping festivals is that the activity time is different, followed by 6 18, which is the anniversary of JD.COM, and double 1 1, which is the activity of Tmall. The organizers of the two activities are different.
JD.COM is suitable for 3c, home appliances and digital products, while Tmall is suitable for consumer products such as daily necessities and personal care. Nowadays, due to the prevalence of price comparison software, dynamic prices will affect the subsequent sales of products, so the methods of full reduction and direct reduction are generally adopted. These activities are basically below the normal sales price.
For JD.COM, the 6 18 activity is as important as the double 1 1, and the 6 18 activity lasts longer, from June 1 to June 20/,during which the commodity preferential margin is the same as that of the double1/kloc-0.