Determine the design objectives: define the packaging positioning, brand attributes, conquest objectives, and create related categories to meet the requirements of users or enterprises.
Market analysis and research: gain insight into industry trends, competitors and consumer demand through the market. , determine the product positioning, characteristics and differences. This link takes time, and it must be refined into small aspects, and it must not be sloppy.
Making a design plan: one of the most creative stages for designers. Based on the previous research and communication, we will come up with a preliminary plan on the platform to confirm that the implication of photos can compromise the practical effect of application constraints and visual appreciation of design aesthetics.
Design and production: after the design concept is closely consistent with the overall planning scheme, the visual special effects design and production process is carried out according to the product gestalt, box size, printing style and material.
Inspection and correction: after the packaging pattern structure is completed, we should make appropriate adjustments according to different printing forms, and then we will turn the original three-dimensional expression into a file for output, and then we will check the samples in the actual industrial production process, and then check whether there are any definite changes to ensure that the final product is consistent with the imagination. At this stage, we need to pay attention to strict control, so as not to miss the quality defects and affect the customer-oriented experience and sales of operating enterprises.
Production and arrangement: after the final design effect comes out, enter the production and arrangement, including materials, economic expenses and team communication, to ensure the normal listing and sales of goods.
Evaluation and optimization: After the production process is over, it is necessary to collect feedback information and business relationship opinions reasonably according to the market situation for reuse, summarize and evaluate the packaging operation effect, and provide reference for the next product packaging design.
The packaging design process will go deep into the next twenty years, and hundreds of factors will determine the change of demand. Therefore, designers need to change their thinking at any time, constantly try new market environment, and adapt to the fast-paced trust relationship between customers and packaging design teams, so as to go to the market as soon as possible and win the trust of enterprises.
Zhonghui Design Original Packaging Design Works
The above is the design solution of Zhonghui, a professional packaging design company. I have accumulated many design cases with years of experience in the design industry, hoping to help you.