Before considering the design of the booth, we must first make clear the functions that the booth needs to realize: what exhibits need to be displayed? How many viewers do you expect to attract? Need to set up information desk, demonstration area, leisure area or office area? How much storage space do you need?

2. The design should conform to the company image.

Booth design is a concrete expression of the company's image, so you should carefully consider the information you need to express (for example, do you want to be friendly and customer-centric, noble, high-tech, or proactive? ), and clearly conveyed to the designer. Exhibitors who need to decorate booths need to pay special attention to pattern design, and hastily choosing cheap decorative materials at the last minute will often damage the professional image of the company.

3. Avoid psychological barriers

The wider the booth, the more likely it is to attract the audience. Desktop design is often prone to psychological barriers and should be avoided as much as possible.

4. Don't deliberately guide people.

Freedom of activity is one of the basic principles of excellent booth design. If you deliberately control the flow of people around the booth, it is likely to ignore the more important purpose of communicating with customers.

5. Use dynamics to stimulate interest

Dynamic exhibits are more eye-catching than static exhibits. If your product or service itself cannot be displayed on the spot, you should try to create other forms of dynamic effects for the booth (such as using lighting, audio-visual effects, or rotating signs and exhibition stands, etc.). ).

6. Significantly improve visibility

A tall booth can attract the attention of the audience from a distance, and it is not necessarily expensive to increase the height of the booth. At the same time, some positions in the high booth may also allow the audience to look down on you from a height. In short, all design elements should be used to attract the booth to the maximum extent.

7. Clearly explain the business scope of the company.

Don't think that people can know your business scope just by your company name. Therefore, if your company is not a household name, or your presentation can't clearly explain your business scope, then you should make it clear in a special graphic form.

8. Promote benefits rather than technical indicators.

Exhibits should be displayed around the needs and problems they are designed to solve. Don't use lengthy technical expressions to express the benefits of flooding products to customers. If your product is the fastest, quietest, most durable or most economical on the market, say so. Specific technical data can be described in detail in the product description materials.

9. Make sure the text is easy to read.

Text messages should be placed at the audience's eye level or higher. Uppercase and lowercase fonts are easier to read than all uppercase fonts; If the text is long, try to use short sentences, paragraphs and loosely spaced fonts.

If it's new, just say so!

"New" is one of the most powerful advertising words. If there are new products in your exhibits, you should show them in a prominent position on the booth.

The above answers are quoted from the design of the Bumblebee Exhibition in official website! Referring to the homology of China's calligraphy and Chinese painting, font is a deformed picture and an organic part of the picture.