Voice live broadcast plays a vital role in the live broadcast industry. Refers to the language and expression used by the anchor in the live broadcast process. Simply put, it is the expression of the anchor in the live broadcast. A good live speech can attract the audience's attention, increase interaction and improve stickiness. So the importance of live speech is self-evident. Of course, exaggerated language in live broadcast is not good for the quality of live broadcast. The anchor needs to use different speech skills in time to make the live broadcast more lively and interesting.

The application of live speech needs to pay attention to the situation and the unique needs of the target audience. In different live broadcast occasions, the anchor needs to flexibly use language skills, handle the communication relationship with the audience, and use corresponding verbal means according to the audience's characteristics and interests to improve the audience's participation and activity. At the same time, during the live broadcast, the voice of the anchor is also an important part of the live broadcast. Reasonable use of the rhythm, tone and speed of speech can make words more vivid and infectious.

The improvement of live speech needs constant practice and summary. In addition to the flexible use of various speech skills, anchors also need to attract audiences through diversified topics and contents, enhance interactivity and realize commercial realization. During the live broadcast, the anchor should always maintain a professional image, actively interact, respond to the audience's questions and messages, and improve the audience's viscosity and loyalty. In short, a good live broadcast is an important guarantee for the quality of live broadcast and a key link for the success of the anchor.