During this year's book fair, there were many activities, the celebrity signing scene was hot, and the theme lectures were very lively. Wang Meng brought his masterpiece Lao Zi Gang to meet readers, Yang, a writer of children's literature, went to the campus to communicate with Jinan students, and the writers' club held the activity of "Famous Artists Entering the Campus". In addition, a high-level publishing forum, a boutique book fair and a reader's conference were held. This year's book fair adheres to the requirements of "reaching a higher level, making an impact and showing characteristics", pays attention to reform and innovation, gives full play to Qilu cultural advantages, embodies Shandong style, and strives to create a bright spot different from previous book fairs.
Highlight 1, highlighting the achievements of press and publication in the past 60 years. This year's Book Fair has set up the "Excellent Book Fair for the 60th Anniversary of the Founding of New China", with an exhibition area of 600 square meters, showing nearly 3,000 excellent books for the 60th anniversary of the founding of New China, especially for the 30th anniversary of reform and opening up. The exhibition area is divided into three parts, namely, How Time flies-Photo Exhibition of New China Book Publishing Retrospect, Book Exudation-60 Years Excellent Book Exhibition and New China Picture Scroll. In addition, a TV evening with the theme of reviewing the 60-year history of press and publication was held to show the publisher's life, ideals and pursuits.
Highlight 2 highlights the theme of coping with the challenges of the international financial crisis and promoting the reform and development of the publishing industry. The theme of this year's China Publishing Development Forum is "Persist in scientific development and create a new situation for China's publishing", discussing the coping strategies of China's publishing industry under the international financial crisis and paying attention to the reconstruction of China's publishing industry.
Highlight 3: Highlight Qilu cultural characteristics. This year's book fair has established the theme slogan of "Qilu culture, Chinese scholarly style", demonstrated the profound connotation of Qilu culture and the elegant demeanor of the times in image recognition, and carefully created "seven brands of Shandong edition books". Qingdao and Qufu also pay attention to highlighting local characteristics.
Highlight 4: Highlight the theme of promoting reading for all. This year's book fair held the second "readers' conference", which highlighted the connotation that readers are supreme and enjoy reading. A dazzling new book was introduced, and many cultural celebrities appeared, or gave lectures or signed books, which improved readers' reading enthusiasm. In addition, a prize-winning reading essay activity of "Learning Rites and Building Harmony" was also carried out. * * * Received more than 2,300 essays, selected 80 award-winning works, collected and published them, and publicly released them at this book fair. During this year's book fair, Shandong Province also organized the activity of "rural reading" to strive for the top ten, held the launching ceremony of "reading for all", and extensively carried out reading and learning activities led by leading cadres throughout the province.
Highlight 5: Highlight the theme of stimulating domestic demand. According to incomplete statistics and calculations three days before the main venue and two days before the sub-venue, this year's book fair not only boosted publishing trade by more than 4.8 billion yuan, but also boosted local consumption related to catering, tourism, transportation, communication, commerce and services by nearly 3 billion yuan.
The major publishing groups debuted together.
Major publishing groups gathered in this book fair, fully demonstrating their respective strengths to readers. There are 39 publishing units under China Publishing Group, with more than 6,000 kinds of books, including more than 2,000 new books, and many heavyweight products, such as The Encyclopedia of China (second edition) published by China Encyclopedia Publishing House, with a total volume of 32 volumes, about 60,000 entries, about 60 million words, 30,000 illustrations and about 6,544 maps. Cai Zhizhong's new book "Cat's Manifesto" launched by the Commercial Press, Cai Zhizhong signed more than 1 000 copies at the Qingdao branch of the book fair in two hours, becoming the "signing king"; A series of papers published by the Institute of History and Language of Academia Sinica, the complete works of Master Yin Shun's Buddhist works, and the top grade of Mianshan Buddha statue. Published by Zhonghua Book Company; The Complete Works of Ren Bonian published by People's Fine Arts Publishing House. Shandong Publishing Group's "Luban Book Brand" also appeared, and 2520 new books refreshed readers, showing the overall strength and level of the Group 10 Publishing House. The Shanghai Pavilion has carefully prepared an order for 13570 books, including 4,366 new books, which concentrated on displaying a batch of the latest published achievements in the 11th Five-Year Plan, highlighting the features of the Shanghai edition, which are heavy, atmospheric, fashionable and lively.
Not only all kinds of products appeared at the book fair, but also the special booth equipment attracted people's attention. The design of Luban book exhibition area is quite eye-catching. Taking "Confucian culture" as the core connotation, it skillfully combines cultural elements such as Queli archway, Confucius statue, Xingtan lecture, bamboo slips and Analects of Confucius. The outside of Sichuan Publishing Group is covered with 100 smiling faces of children in disaster areas, telling everyone that "Sichuan is still beautiful".
Five "new highs" and five "firsts"
The 19th National Book Fair reached a record high in five aspects and achieved five "firsts".
Five "new highs":
First, the scale of participation reached a record high. The book fair has more than 2,420 booths, exhibiting more than 300,000 kinds of publications from China publishing houses, including Hong Kong, Macao and Taiwan. Second, the number of participants reached a record high, with more than 6,000 formal participants. According to incomplete statistics, the number of participants from various publishing units, private enterprises and relevant departments reached 654.38+10,000. Readers gathered at the book fair. The main venue received 350,000 people in three days, and the two sub-venues in Qingdao and Qufu received more than 300,000 people in two days. Third, the scale of private booksellers' trade fairs reached a new high, with more than 1 120 exhibitors. Fourth, the group purchase (library distribution) of the library will reach a new high, with more than 600 booths 1.600, more than 400 participating publishing houses inside and outside the province, 50000 kinds of exhibits1.5000, more than 520 buyers, and the purchase code is 7 1 10,000 yuan. Fifth, on-site sales reached a new high. The retail sales of Xinhua Bookstore in the first three days exceeded 2.6 million yuan, and the retail sales of Qingdao Branch in the first two days exceeded 1.85 million yuan.
Five "firsts":
For the first time, a theme boutique book fair was set up, namely "Excellent Book Fair for the 60th Anniversary of the Founding of New China". Hold the first theme TV theatrical evening; A private book exhibition hall was set up for the first time. * * * 32 private book enterprises participated in the exhibition, and 94 booths were set up, covering an area of 2,600 square meters. A joint exhibition on the theme of publications was held for the first time at the sub-venue. The joint exhibition of publications is one of the main activities of Qingdao Branch Library. * * * More than 420 publishing units'160,000 publications are arranged for joint exhibition. In addition, the venue also specially arranged the display of new editions and special books. For the first time, a sub-venue was set up in a county-level city (Qufu). As the hometown of Confucius and Mencius, Qufu exhibited ancient books, ancient books and classic books with the theme of "understanding Confucian culture and creating a scholarly Jining", which attracted many ancient books publishers, ancient books collection units and individuals. 1 158 1