With the continuous development of society and the continuous improvement of people's living standards, cities are becoming more and more congested, which brings inconvenience to people's travel and shopping, and more and more people become otaku and otaku. With the rapid development of the Internet, the number of netizens in China has soared from xx million in 20xx to xx billion now, and with the people after xx gradually having independent market purchasing power, I believe that in the near future, the Internet will usher in the next era of rapid development.
According to the report of CNNIC China Internet Information Center, by the end of 20xx, the number of netizens in China had reached xx billion, an increase of xx% over the previous year, and the Internet penetration rate reached xx%. After the number of Internet users in China surpassed that of the United States in October of 20xx, becoming the first in the world, Internet popularization in China once again achieved a leap, surpassing the global average. By the end of 20xx, the total number of domain names in China has reached xx, an increase of x% compared with 20xx, and it still maintains a rapid growth trend. By the end of 20xx, the number of websites in China, that is, the number of websites registered by domain names in China, including domestic visits and overseas visits, reached xx million, an increase of x% over 20xx, which is the fastest growing year since 20xx. In 20xx, the volume of e-commerce transactions in China reached a record of nearly X trillion yuan, while the total retail sales of social consumer goods in China in the same period was X trillion yuan. Compared with 20xx years, B2B e-commerce transaction volume maintained a growth rate of about x% in 20x years, and B2C/C2C maintained a growth rate of about x% in 20x years, indicating that China e-commerce has entered a period of rapid growth after x years of development.
I. Product introduction of the project
Main product name: online group buying organization platform (group buying network)
Services we provide: group buying services for consumers (main business) and advertising services for businesses.
The main customer base of this platform in the early stage is after xx, so the main area that has just started to operate is the higher education park, in which students account for more than xx%, so our service in the early stage should focus on students as much as possible.
We should try our best to make our customers enjoy convenience so that they can save more money or earn more money.
Let our service groups gain benefits through our website, so as to establish credibility and popularity in the main purchasing power in the future.
Second, the key factors for the success of the project
(1) Strengthen the brand credibility of the website and strive to gain the recognition of consumers and businesses.
(2) It can really provide consumers with safe, fast, convenient and affordable shopping needs, and can really increase sales for businesses, which has certain advertising effect.
(3) Whether a nationwide marketing network can be established in the shortest time.
Third, the market positioning of the project
Major customers in the early stage (six months to one year): post-80s and post-90s of xx (mainly middle school students and college students in xx) and company employees.
In the medium term (one to two years), the main customers are students born in 1980s and 1990s and company employees in X provincial capital cities such as xx.
Major clients in the later period (two to five years): post-80s and 90s students, employees of first-and second-tier cities nationwide.
Four. Project implementation objectives
Early goal: sign cooperation agreements with X merchants, and each merchant will organize xx group purchases on average, and xx people will join the group on average each time. Achieve total sales of more than xx million, and the company's income exceeds xx million.
Mid-term goal: sign a cooperation agreement with xx merchants nationwide to achieve total sales of xx billion and company income of X-X million.
Late goal: sign cooperation agreements with xx merchants nationwide to achieve total sales of X billion and company income of X-X billion.
Verb (abbreviation for verb) competition in the project.
At present, the main competitors:, xx Group, etc. These group buying websites are just starting websites, and they have little advantage compared with us. And the sales model is single, the products sold are not diversified enough, and consumers have no room for choice and comparison. Moreover, their websites are almost identical, without uniqueness and pertinence, which will inevitably lead to vicious competition. However, we adopt a diversified sales model and launch a variety of group purchase products online at the same time, so that consumers have more choices. Even if there is no shopping demand for a certain product, it will not cause the loss of customer resources. Moreover, our main customers in the early stage are students born after 1980s and 1990s, so we will launch products specifically for this consumer group at different times. Their current group buying network is to buy a single product every day, and it can only be done in this city. If they want to expand their business scope, they have to set up branches in other cities, which not only increases their expenses, but also is not very convenient for merchants. So I want to use a model similar to Taobao. When people register as members on our website, they will have a self-management background, where they can manage their accounts. If you are a merchant, as long as you provide photos of your ID card, business license and tax registration certificate on the website, you can become a cooperative merchant on our website for free after passing our review, and you can post one of your products on our website for group purchase every day (this is the source of group purchase on our website); We will draw a commission of x%-x% from the sales of the merchants. In this way, we can expand the sales scope in one place to the whole country. Our advantage is that we can buy any commodity without being limited by the types of commodities and sales scope. This will enable our sales scope to cover the whole country in a short time, so as to achieve the goal of quickly occupying the market. So far, I only found a group buying network called Handan. Com, which covers most cities, but we can expand our commodity resources to every corner of the country in this way. As long as you are registered by the Administration for Industry and Commerce, even if you are far away in a remote mountain village, you can still have your own online marketing platform.
Capital demand of intransitive verb project
The rent for the first year is xx square meters, and each square meter does not exceed X yuan per month.
Labor salary: technician 1 person, X yuan+bonus (mainly responsible for website security, website program modification or secondary development, uploading goods, etc. ); Financial accounting a guaranteed x+ commission+bonus; X marketing+promotion personnel (mainly responsible for contacting merchants to release group purchase goods and offline promotion of websites); Guaranteed x+ commission+bonus+year-end award; X customer service personnel (mainly responsible for introducing our business and website to consumers and answering questions raised by consumers) guarantee x+ commission+bonus.
Promotion expenses: including leaflets, discount cards, Baidu, sogou promotion, etc. It's estimated at 10,000 RMB. Website construction cost: including domain name, host, database, customized website scheme, company hardware facilities, etc. It's estimated to be x million yuan.
Approved budget: the project start-up capital requirement is $ X million. After one year, the demand for follow-up funds is about X million to X million yuan.
E-commerce business plan template II xx Bank's latest research report predicts that the compound annual growth rate of China's personal consumption e-commerce market (including B2C and C2C) will reach xx% in the next five years, and the total market size in 20xx will reach X trillion yuan, accounting for x% of the total domestic retail sales. At the same time, the Internet penetration rate in China will rise to xx%, and the total number of individual users will reach X billion. Xx Consulting recently released the core data of e-commerce in the second quarter of this year. The overall market transaction volume of e-commerce increased by X %； month-on-month; The online shopping market still maintained a high growth rate of x% year-on-year, reaching xx billion yuan; The B2B e-commerce market was affected by the sustained macroeconomic recovery, and the transaction volume maintained steady growth, with an increase of x% from the previous month, reaching X billion yuan.
In the second quarter of 20xx, the transaction volume of e-commerce market in China increased steadily, with an increase of x% from the previous month, reaching X trillion yuan. The overall market structure is stable, and the share of online transaction volume of air ticket hotels has increased slightly to X %；; The share of online shopping transactions remains at x%, and the share of B2B e-commerce transactions reaches X%; The online shopping market increased by x %； year-on-year; The scale of online shopping transactions has grown rapidly, with a year-on-year growth rate of X %；; JD.COM Mall has developed rapidly and its market share has increased rapidly. Under the trend of online shopping segmentation, the scale of clothing transactions accounts for x %； of the overall scale of online shopping; The transaction scale of clothing online shopping market reached X billion yuan, a slight increase from the previous month.
With the continuous improvement of people's living standards, more and more people own private cars, which makes urban traffic worse and worse. It has brought a lot of inconvenience to people's travel, and more and more people choose online shopping, especially after 80 s and 90 s, they gradually have purchasing power. In the next X to X years, e-commerce will usher in an era of rapid development.
1, market research
National market size: At present, the number of netizens in China has exceeded X billion, and the number of online shoppers has reached X billion. The latest research report of xx Bank predicts that the personal consumption e-commerce market in China (including B2C and C2C) will grow at a compound annual growth rate of x% in the next five years, and the total market size will reach xx trillion yuan in 20x, accounting for x% of the total domestic retail sales. At the same time, the Internet penetration rate in China will rise to x%, and the total number of individual users will reach X billion.
I. Purpose and business model
Purpose: to become the leading professional luggage wholesale website in the industry;
We sell not only a bag, but also a kind of sensibility and fashion; Positive and optimistic modern lifestyle;
Business model: the business model of BTOC;
The combination of website and entity.
Second, the product overview
Cloth bag, leather bag, bamboo craft bag, straw bag, etc.
Third, the market analysis
With the rapid development of social economy and culture, people pay more and more attention to the grasp of fashion elements and the pursuit of personality charm. Especially as an indispensable part of women's daily dress, bags have become a hot spot for many women to consider in dress. More and more women have realized that bags will bring extraordinary effects to the overall clothing collocation. Clever collocation can not only enhance personal temperament and taste, but also be a good companion in daily work and life. It is not surprising that a fashionable urban woman has several bags with different styles and materials.
According to relevant statistics, in recent years, the consumption demand of leather goods in China market can reach tens of billions of yuan every year, accounting for nearly 50% of the total global consumption. Leather culture presents a strong development momentum and an increasingly diversified market trend.
The adjustment of global industrial structure and the rapid development of information technology provide a new foundation and space for women's employment and entrepreneurial activities. While participating in economic construction, it is increasingly showing its own value and advantages. Those educated intellectual women are no longer willing to work nine to five. More and more people are engaged in self-employment, and a large part of them are engaged in clothing sales and other industries. They generally have the basic skills of e-commerce, which increases the convenience of finding goods, so online wholesalers appear. Online wholesale generally has the advantages of zero inventory, no need to rent facade houses and other low costs, and has strong competitiveness and development potential.
E-commerce business plan template three xx luggage city-is a key project of xx district government approved by xx city, which is mainly developed and constructed by xx town government economic park, and the planning is controlled by xx mu, including xx mu of commercial land with an investment of xx billion yuan. It is a large professional market for luggage and leather goods integrating industry, commerce, information, logistics, exhibition and research and development. There are as many as 30,000 luggage enterprises in neighboring xx province, while there are hundreds in X city and its vicinity, forming a strong industrial support. Upon completion, Shanghai Luggage City will include a large-scale and complete industrial cluster, which can attract more than xx manufacturers to enter the city for home development and arrange employment for X million people. After the market is put into operation, it is estimated that the annual turnover will reach X billion yuan.
First, the competition analysis
At present, the development momentum is the fastest, but it is located in xx, and its geographical and information advantages can't be compared with Shanghai, but now they have gone out of xx and set up an office in xx.
Located in X, it is in the early stage of development and its scale is still relatively small.
Located in X, the network promotion is not very successful, but it is catching up.
Second, the financial forecast
The initial operating expenses of 1 year are about X million yuan (the actual initial investment is about X million yuan), and it will break even before xx months in 20xx years, and at the same time, x~x physical stores will be opened in X years.
Third, marketing mix strategy.
Because we are an e-commerce company in the early stage of our business, we adopt a marketing method based on network promotion.
Traditional media: considering the cost and effect of the initial stage of entrepreneurship, it will not be considered for the time being;
Network promotion: Buy keywords and network rankings on Google and Baidu, buy real names online (372 1), open stores on Taobao and Yi Bei, and become a member of "Sincere Communication" of Alibaba, so as to join Alibaba as a "China supplier" at an early date. At the same time, posts and pictures were posted on well-known forums such as Tianya, Ruili and Worry-Free Group Purchase to strengthen publicity.
Promotion means: New members who join the club or register to post in a certain period of time (for example, from xx to XX) have the opportunity to get free fashion bag provided by the website through QQ group sending and forum posting, so as to improve the popularity index, for example, the forum has the highest number of online users at the same time. Another recommendation is to make a special sale on the free online shop platform, such as choosing a small bag. It should be said that anyone who logs on this platform will see that this is a good publicity for the store. This kind of publicity is still very attractive. Many buyers will pay attention to your store and see what your next preferential activities are, so people will get together.
Intelligence gathering: According to my observation, the information protection awareness of similar websites is not strong, which leads to the leakage of customer information. At present, about xx pieces of basic information about wholesale prospective customers have been collected, and the main contact methods are QQ, E-MAIL and telephone. Contact information of potential customers can also be found in Taobao, Yi Bei, Yipai, Paipai and Netease photo albums; If we can win x% customers, we can reach 60 customers in a short time, which reduces the investment risk.
Campus promotion: Business floats in colleges and universities: According to a survey, there are more than xx thousand college students in China, who are powerful consumers and potential consumers of fashion products. College students are the leaders of the future consumption fashion and direction, especially in the consumption of middle and high-end goods. According to the survey, we know that the media that college students often contact now accounts for x%, TV accounts for x%, magazines account for x%, newspapers account for x%, radio accounts for x%, and others account for X%. It can be seen that online publicity and TV advertisements are the publicity media that college students yearn for; After-school life of college students should be rich and colorful, with the Internet accounting for x%. We can attract their attention through luggage design competitions, recruiting sample clothes models, etc. At the same time, it can also develop college students from other provinces, open up local markets and make them business partners. Exploiting the college students' market is not only to gain the current market space, but also of great significance to the long-term development of enterprises.
Social image: support the national hope project as much as possible, increase the amount of funding year by year, cultivate employees' sense of social responsibility, and establish a good social image of the enterprise.
E-commerce business plan template four xx information service company is a new type of e-commerce company, whose purpose is to provide professional and meticulous online software services and information inquiry services for leisure and entertainment clubs based on the network. By providing professional, convenient, personalized and fashionable brand-new services, with convenience and speed as the guide and customer satisfaction as the goal, we strive to meet customer needs, gain profits through various profit models and build well-known brands.
Our company is in the initial stage, and the initial development is mainly xx, serving two target groups: information inquiry service is mainly aimed at senior business people, white-collar workers and young consumers who like fashion and entertainment; Online software services are mainly aimed at small and medium-sized entertainment clubs. The company strives to provide customers with the most accurate, fastest, most enthusiastic and thoughtful network services, so as to drive public entertainment consumption and promote the economic development of xx.
First, the market positioning
In the company's purpose, we position the company's target market as two general markets. One is a leisure and entertainment industry club, an information provider of consulting services; The second is aimed at the vast number of consumers who need information inquiry services.
In view of the market positioning of leisure and entertainment clubs, our services mainly include providing them with information such as corporate yellow pages links and publishing special services of clubs; Internet advertising; Recommend business; Online software services, etc. According to the survey, the information level of leisure and entertainment service industry is very low, which leads to the inability to reduce the office operation cost and affects the expansion of the business model of this enterprise. The services provided by the company for leisure and entertainment clubs will help to achieve the company's win-win and even more profitable goals.
For consumers who provide information inquiry service, we provide all kinds of information inquiry about leisure and entertainment. The target market is targeted at consumers who are keen on entertainment, have a certain economic foundation and have modern communication tools. The available data show that with the continuous growth of economy and the continuous improvement of people's living standards, more and more people tend to spend their leisure time in various leisure facilities or places. As long as the economy continues to develop and the communication culture is further impacted, there will be more and more consumer groups in this market, especially those who are optimistic and fashionable.
Second, our service.
Through reasonable market segmentation, the company's services will also be provided to customers in two target markets. Here is a brief introduction to two special services of our company. See Chapter 3 Products and Services for other specific service methods.
Characteristic service-information inquiry service;
1, inquiry service of entertainment facilities and places.
Provide the current number of customers and the use of resources in entertainment venues. Through the docking with the background databases of various entertainment clubs and the support of online software services, information sharing can be realized, and customers can know the real-time operation of an entertainment club for the first time through inquiry whether there are vacancies, vacant rooms, idle facilities and so on.
2, an industry entertainment facilities and clubs all-round comparative inquiry business.
Provide detailed information about the entertainment clubs in this industry, including the types of services provided and the charging standards; At the same time, it provides a comparison of the characteristics of entertainment venues in this industry, which is convenient for customers to better choose clubs that suit them. This business focuses on online click query.
In order to make the company's characteristic services have more room for development, we need to establish information system pairing with more entertainment clubs.
Then, even knowing its dynamic information, the company withdrew from another highlight service specially set up for entertainment clubs because of the problem that small and medium-sized entertainment clubs could not realize informatization. The company initially predicted that this service will be an important part of the company's future strategic development and an important source of profits.
Highlight service-online software service: an online information management system developed by the company for small and medium-sized entertainment business without informationization. Merchants operate their own information systems online through the Internet, which not only avoids the high cost of developing large-scale information systems, but also avoids huge management expenses such as system maintenance, thus helping enterprises to realize electronic management and improve their competitiveness and labor productivity. At the same time, the company can know the business situation of the enterprise at any time through the enterprise online information system, lay a solid information foundation for the information inquiry service and realize a win-win situation. Online software service is a promising field for many big foreign manufacturers, including Microsoft, Google and so on. However, China has no mature technology and few competitors in this field, which has great development prospects.
Third, competition.
In the information inquiry industry, our competitors are related positioning websites related to this industry, such as: China tonight, xx Easy Life, etc. , and now widely used query services including 1 14 and 160 will also become competitors in one of our market segments. Because we have adopted a novel and convenient query method and configured a professional and meticulous database, we are all e-commerce companies and brand-new in operation mode. By combining various modern communication tools and methods, we have two advantages. First, it can save customers' time and cost, and customers can get the information they need anytime and anywhere at the fastest speed. The second is to help customers fully understand all kinds of entertainment facilities and places in Guangzhou, so as to make targeted consumption, effectively reduce their own expenses, get the largest consumption surplus, and truly achieve mutual benefit.
As for online software services, because this field is still in its infancy in China, there are relatively few and immature external competitors, so the competition in this field can be ignored.
Fourth, team advantage.
Our team consists of some outstanding students from various colleges of xx University. The team members mainly come from e-commerce, financial investment, marketing, human resource management, public relations, computer and other majors, so we are within the framework of company management.
All aspects of the structure have a good theoretical foundation of management and technology.
The academic achievements of the team members mainly include: assisting teachers to participate in the compilation of teaching materials such as Economics of E-commerce and Case Analysis of E-commerce; Assist teachers to finish academic papers and publish them in Managing the World.
In addition to rich professional knowledge, many team members have a lot of social work and practical experience. Some of them were recommended to practice in Sina xx Branch, participated in the development of the backstage management system of Sina xx campus plate, and undertook most of the webpage production work. Some of them worked as interns in the finance department of xx Branch of xx Company, and performed well.