With the theme of "I love reading, I love life", the 2020 Shanghai Book Fair and "Scholarly China" Shanghai Week officially kicked off on August 12. Shanghai Book Fair insists on discussing the theme of "rebirth of physical bookstores after the epidemic" for bookstore practitioners from all over the country. As one of the largest national reading promotion platforms in China, Value has become a representative cultural business card and cultural brand in Shanghai for many years. According to the real-time monitoring data of Admiralty Yiyun Big Data Platform, in the first half of this year, the book sales code of physical bookstores decreased by 3 1.47% compared with the first half of last year, reaching 4.039 billion, the sales varieties decreased by 5.25%, the sales varieties of new books decreased by 32.57%, and the average pricing of sales varieties increased by 6.8 1% to 33.72 yuan. With the resumption of work and production, the decline of the yard gradually narrowed. Generally speaking, in the first half of 2020, there was a lack of popular varieties, and the number of new books on sale decreased by 32.57% and 46.97% year-on-year.

In fact, "fewer highlights and fewer new books" is also a problem summarized in the data report of the 20 19 annual meeting of physical bookstores. It was mentioned in the report at that time that in the first half of 20 19, the sales code of physical bookstores increased slightly, and the varieties of new books listed decreased significantly, among which the varieties of new books listed decreased 14.57% year-on-year.

As far as the book market is concerned, this year's epidemic situation has a very significant impact on market hotspots. The sales of books related to COVID-19 have increased, and the isolation at home has boosted the popularity of some programming books, and the civil code related to social hotspots has also shown an upward trend; Due to the suspension of work, the sales of make-up training books declined. Although the demand for popular children's books and family education increased at home, and a large number of sales went online, the sales of physical bookstores still declined; In addition, the sales of literary books have also fallen sharply.

According to CICC data, culture and education account for one-third of the sales market, but the year-on-year decline of Mayang is also the highest, which actually continues the trend of last year. At the 20 19 annual meeting of physical bookstores, Zhu ying once said, "the varieties of new books listed in literature and children are among the top losers, bringing coolness to the future physical market."

From the perspective of channels, the data shows that offline retail channels only accounted for one-third of the sales of physical bookstores in the first half of the year, and the year-on-year decline was also the most serious, reaching 36.87%; The proportion of group buying channels has exceeded that of offline retail; And the library appropriation accounts for a quarter. In terms of pricing, the average price of books in the first half of this year was 33.72 yuan. Except for science and technology, the prices of other categories have increased, among which the inspirational category of economic management has the largest increase, reaching 1 1.32%. In terms of inventory, the inventory code reached 65.438+0.0995 billion, and the unsalable inventory aged more than 3 years accounted for 654.38+05.09%.

Although physical bookstores have been greatly affected by the epidemic, with the epidemic being gradually controlled, some physical bookstores have also introduced measures to enrich marketing methods, such as not only selling books, but also borrowing books; Or hold a book club in the local area and discuss it online during the epidemic; At the same time, with the coupons issued by the local government, various discount promotions were launched. Under the pressure of the epidemic, physical bookstores began to move online, providing readers with online book purchase and distribution services through official WeChat accounts, community operations, short videos and live broadcasts.