Digital transformation of national reading
The mission of knowledge has always been to illuminate others and lead the society. Under the background of universal reading, with the development of internet technology, knowledge payment and digital reading industry are booming. Digital reading not only breaks the limitation of the physical environment, but also gathers more and more rich and diverse book resources in the palm reading world, and its stability and ease of use also meet the needs of users' personalized reading. Especially in the post-epidemic era of normalized prevention and control management in recent years, reading gives people spiritual supply and comfort with a "slow life" temperament.
Since 20 19, Fan Deng Reading has held a large-scale offline lecture on the theory of knowledge evolution on the day of World Reading Day on April 23rd every year. At the scene, Fan Deng, chief content officer of Fan Deng Reading APP, will lead book lovers to refresh their knowledge around the 52 good books spoken in the past year, and at the same time predict the future book list. On April 23, 2022, the number of online 2-hour live broadcasts exceeded 57 million. In terms of books, Fan Deng worked hard to create a series of classic books about Fan Deng, and publicized the culture of Chinese studies. Following the publication of the first and second volumes of The Analects of Confucius by Fan Deng, this year, a cartoon version suitable for children and the training camp course of The Analects of Confucius were launched around Fan Deng, so that book lovers can feel the charm of reading more through various reading forms. In addition, in order to meet the content needs of different book lovers, Reading also signed a contract with a group of head scholars and professors in the vertical field, such as Xu from the Philosophy Department of Fudan University, as lecturers in the special intensive reading hall, and brought obscure philosophy to more ordinary people through relaxed and humorous oral expression.
Reading+public welfare lighting more possibilities
Fan Deng Reading, as an important knowledge dissemination platform in China, constantly urges itself to make greater contributions to the society and upholds the concept of "knowledge makes life". Fan Deng took the initiative to undertake social responsibility, was keen on public welfare, was grateful, lit the torch of hope with knowledge disseminators, lit people's road to knowledge, and warmed the whole society with his meager strength.
In September, 20021year, Fan Deng Reading launched a public welfare activity of "Paying tribute to knowledge disseminators" for teachers. By August this year, the activity had given 23w teachers the right to listen to books with Fan Deng Reading app, and lit up 6,000+schools/educational institutions in more than 200 cities across the country with reading. During Teacher's Day in 2022, when the registered users of reading in Fan Deng exceeded the 6000w mark, Fan Deng Reading continued to pay tribute to teachers with knowledge, opened more online reading rights, rewarded teachers with good books, and with the help of teachers, promoted the society to form a national fashion of "study hard and study hard".
Use books as torches and knowledge as kindling to illuminate people's lives in trouble. During the epidemic, the lives of children in some poor villages were affected, and the isolation of geographical space and the lack of material resources brought psychological siltation to children. After the epidemic, Fan Deng paid more attention to the urgent needs of rural children for care and support. Books are the "good medicine" for children to get happiness and ease their emotions. In order to solve the learning problems of children in poor rural areas, Fan Deng has carried out a series of warm-hearted public welfare activities, donated "Mu Guang Bookstore" to poor areas, and set up a special activity of "Reading in Remote Mountains", and donated all the points obtained by APP users from listening to books and signing in to buy books, so as to build "Mu Guang Bookstore" for students in remote areas. Up to now, 300+ "Mu Guang Bookstore" has been donated to schools in remote areas to spread love and knowledge to more places.
Regarding this new 10 million increment, Wu Jiang, CEO of Fan Deng Reading App, said: "Since Fan Deng was founded nine years ago, with the transformation and vigorous development of the digital society, the media for users to read has been constantly changing, but Fan Deng's mission of helping 300 million people develop reading habits has never changed. Thanks to the recognition of Fan Deng's reading by 60 million book lovers, Fan Deng's reading will continue to bring you more relaxed, friendly and inspirational high-quality content in the future. " Always believe in the power of reading, we can confidently build a bright road to knowledge. I believe that in the future, Fan Deng will continue to cultivate a sense of responsibility in reading, move forward with high spirits and steadily achieve more breakthroughs!