What are the challenges faced by our so-called enterprise management, and where are the values we want to present? Let's take a look at these six books. Maybe everything you want to know is in it.

0 1, the foundation is evergreen.

Collins (USA)

CITIC Publishing House, June 5438, 2009+10

How to build a great and lasting company? How to maximize the value of employees?

Now thoughtful people are tired of it? Catchwords of the year? As fleeting management ideas, they are eager to get management ideas that can stand the test of time.

This book breaks old myths, provides novel insights and provides practical guidance for entrepreneurs who are interested in building great companies that can stand the test of time.

In the six-year research project of Stanford University, Collins and Poles selected 18 excellent and enduring companies for in-depth research, including General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard and Disney, with an average history of nearly a hundred years. What are the differences between these companies and their competitors? What magic weapon do they have that other companies don't?

The author of this book transcends a long list of technical terms, refuses to follow the fashion, and discovers the eternal quality that makes excellent companies stand out. Provide practical strategies with hundreds of concrete examples, which are also applicable to managers and entrepreneurs at all levels.

Evergreen Foundation provides a grand blueprint for establishing a long-term and prosperous organization in the 2 1 century.

02. From Excellence to Excellence

Collins, translated by Yu Lijun.

CITIC Publishing House, June 5438+065438+ 10, 2009.

This book is another masterpiece of Collins, the author of the super best-selling book "The Foundation is Evergreen", which depicts the grand blueprint for outstanding companies to leapfrog to outstanding companies. It reveals the secret of the company's Excellence, but the company mentioned in the book is excellent from beginning to end.

For those companies with average performance, how can we achieve a leap from Excellence to Excellence? Are excellent enterprises special? Is it really difficult to break through the bottleneck of the development of excellent temperament?

In order to solve this problem, Collins and his research team spent five years reading and systematically sorting out 6,000 articles, recording more than 2,000 pages of interviews, creating 384 million bytes of computer data, collecting all articles of 28 companies in the past 50 years or even earlier, conducting extensive qualitative and quantitative analysis, and getting an amazing and exciting answer about how to make the company from excellent to excellent.

Collins found that the company from excellent to excellent has nothing to do with whether the industry it is engaged in is in a trend. In fact, even if you are engaged in traditional industries, even if you are unknown at first, you may be excellent. Collins put forward a whole set of views. As long as they are adopted and seriously implemented, almost all companies can greatly improve their operating conditions and may even become excellent companies? .

03, the long tail theory

(American) Author Anderson, translated by Joe He

CITIC Publishing House 2065438+August 2005

In the Internet era, the mass market no longer dominates the world, and the niche market can also call the shots.

In the book The Long Tail Theory, Chris? Anderson expounded the essence of the long tail and pointed out that the future of business and culture does not lie in the representative of the traditional demand curve? Best seller? Boss, but what about the representative? Unpopular goods? The long tail that is often forgotten.

Although we are still fascinated by popular goods, they are not as attractive to consumers as before because the market has been greatly divided. The ratings of prime TV programs have been declining for decades. If it was in the 1970s and 1980s, even the pre-10 program was difficult to access. The emergence of the Internet has given 99% of the goods sales opportunities, and the long tail in the market curve can also become a new profit growth point.

The "long tail theory" is the only way for many enterprises to succeed. Especially in the Internet era, Internet companies can use it to open up new operating models, and traditional enterprises also need to make positive changes to avoid subversion.

The long tail theory always stirs up the balance of commercial power. Only those who are good at and make full use of the long tail theory can win the future.

04. Blue Ocean Strategy

Jin (Korea), Mo Bonne (America), translated.

The Commercial Press in 2005 1 1.

In order to seek lasting and profitable growth, enterprises often compete with their rivals. They fight for competitive advantage, market share and differentiation.

However, in the current overcrowded industrial market, head-on competition can only make enterprises fall into blood shed? Red Sea? That is, in the known market space with fierce competition, compete with competitors for shrinking profits.

In this Blue Ocean Strategy, the author challenges all the rules of strategic success that you are familiar with. They believe that it will be more and more difficult to create profitable growth in the future if they linger in the competition in the Red Sea.

Through the study of "150 strategic action" which spans 150 years and involves more than 30 industries, the author puts forward that enterprises should not compete with their competitors, but should create? Blue ocean? That is, a new market space with huge demand is on the road to growth. It's called. Value innovation? Our strategic actions can create a leap in value for enterprises and buyers, so that enterprises can completely get rid of competitors and release new demands.

In this book, which subverts traditional strategic thinking, the author shows a set of analytical frameworks and tools that have been proved by practice to successfully create and seize the blue ocean. Through the analysis of many strategic actions in various industries, the author also puts forward six principles for successfully formulating and implementing the blue ocean strategy. These principles tell enterprises how to rebuild the market boundary, pay attention to the overall situation, exceed the existing demand, follow a reasonable strategic order, overcome organizational obstacles, and make the implementation of the strategy a part of the strategy.

05, understand the business

Written by Nickalls, Jim mchugh and Susan mchugh.

Translated by, Huang and Huang Yanfeng

World Book Publishing Company 2065438+February 2006

Understanding Business is the most widely used introductory textbook for business in American universities. Since it was published 30 years ago, it has been revised nine times and sold well. It has been listed as a compulsory teaching material for enterprise management courses by hundreds of universities around the world.

The author collected a lot of feedback from teachers, students and business people through various channels, tested the content and structure of this book with the first-line teaching practice, and constantly updated the new content with the characteristics of the times, making this book a dynamic teaching handout.

This book covers all aspects of business, including business environment, job hunting and entrepreneurship, enterprise management, human resources, marketing, finance, financing, etc., leading readers to fully grasp the relevant knowledge of business operation. The article is interspersed with rich columns and pictures, and introduces the basic business principles in a simple way with real cases of many enterprises and entrepreneurs around the world. Compared with the previous edition, the new edition of Understanding Business has updated and added many new topics about the new development of business, such as the financial crisis, the European debt crisis, the economic development of the BRIC countries, and the commercial application of social media, which has opened up new horizons for readers.

This book helps students understand business in all aspects and plan their careers. It is helpful for entrepreneurs and professional managers to recognize opportunities and risks more clearly and find their own position. Both students who are still studying and business people who have traveled across the ocean can improve their business competitiveness through this book.

06. Amoeba management

Kazuo inamori, translated by Cao Xiuyun.

China Encyclopedia Press 2065438+March 2006

The amoeba business model is called? One of the two pillars of Kyocera's successful operation? .

This book elaborates the operation method of amoeba management in detail, summarizes kazuo inamori's management viewpoint and practical experience, and is a must-read for learning amoeba management.

Amoeba management is based on a solid business philosophy and meticulous departmental independent accounting management. What are the enterprises divided into? Small group? Like free and repeated cell division amoeba, with each amoeba as the core, we make our own plans, make independent accounting, and continue to grow independently, so that every employee becomes the protagonist, all employees participate in the operation, create a passionate group, and rely on all wisdom and efforts to complete the business objectives of the enterprise and realize the rapid development of the enterprise.