In order to enhance China people's cultural self-confidence and cultivate people's reading preference, bookstores have sprung up in recent years. In addition to the well-known Xinhua Bookstore, there are various private bookstores.
Some common private bookstores are transferred due to the consumption of rent, air conditioning fees in winter and summer, and manpower. This also makes people feel that it is difficult to make money by opening a bookstore to sell books. Many readers have developed the habit of buying books online. After all, offline stores cost more, and the price of books is more expensive than online.
There will be Xinhua Bookstore in every city. Xinhua Bookstore in Henan Province alone has reached more than 200 in the past five years. However, there is another familiar phenomenon. Many readers come to bookstores just to read books, and few people buy books back.
Xinhua Bookstore doesn't have much business all day, but it has never closed down, but it has opened more and more. What is the support?
Speaking of Xinhua Bookstore, we have to start from the beginning. It was first established in 1937 Yan 'an, Shaanxi Province, with the aim of distributing books, souvenirs, newspapers and periodicals produced by the Party in China. After that, it was officially renamed Xinhua Bookstore with the approval of the producer of China.
At first, Xinhua Bookstore was run by three people, namely Tu He, a journalist and publisher. In a log cabin, it stopped printing and selling all books, periodicals and newspapers to serve the China * * * production party.
During the war years, the conditions of Xinhua Bookstore were very difficult, but the China * * * Production Party never forgot, insisted on serving the Party, and obtained the propaganda words inscribed by Chairman Mao. Chairman Mao wrote an inscription for Xinhua Bookstore twice, which made Xinhua Bookstore more and more famous.
At first, Xinhua Bookstore was not a state-owned bookstore. After the founding of New China, Xinhua Bookstore established Xinhua Bookstore Association in the face of market competition. The ultimate goal of state-owned enterprises is not to make money, but to shoulder increasingly important political tasks.
Bookstores, as an important part of China's * * * production party and socialist cultural communication, spread the party's important ideas and shoulder the important task of propagating people's thoughts. In order to better develop Xinhua Bookstore, numerous changes have been stopped.
From 65438 to 0996, under the leadership of the first chairman, Wang Qing, Xinhua Bookstore began to stop chain operation and formed a very large book industry chain in various city branches.
In the era of Internet information, the biggest competitive market is the e-commerce platform. When the Internet was just emerging, Xinhua Bookstore, as a traditional entity management form, was really impacted by the Internet. With the passage of time, Xinhua Bookstore began to stop its transformation, separating online from offline, and became a new bookstore management mode.
The overall renovation of offline stores has also stopped, making bookstores a place for leisure, relaxation, entertainment and learning, not just selling books.
In terms of service, readers have made a greater extension. When they come to Xinhua Bookstore, they can not only read books, but also discuss and rest, and participate in various colorful activities such as reading clubs and poetry tea parties, which greatly enriches people's spare time and is closely separated from the cultural self-confidence promoted by national policies and the promotion of traditional culture.
In the past, the decoration of Xinhua Bookstore in various cities was similar to that of coffee shops and tea shops. On the one hand, it can provide warm service and appreciation environment for everyone, on the other hand, it also makes people more fascinated by reading in a quiet and relaxed environment, and has also become a punching place for netizens offline among online celebrities. The separation of online and offline has successfully transformed Xinhua Bookstore.
Xinhua Bookstore has the support of the national government, not to mention the annual labor rent, air conditioning in summer and heating and lighting in winter. This is also very easy for the country, and there will be financial allocations every year.
Xinhua Bookstore's main way of making money is not to make money by selling a few books. After coming to Xinhua Bookstore, the whole bookstore can see seven or eight bonus areas, such as new book listing (by category), textbooks, stationery, audio-visual products and so on.
In all departments, teaching materials are the key to income generation. Every year, textbooks and teaching materials used by students and publications and materials studied by central state organs are printed by Xinhua Bookstore. These once accounted for a considerable part of the income, and the textbook market was simply monopolized by Xinhua Bookstore.
Even the serious exam of the joint exam paper is taken over by Xinhua Bookstore. These income-generating profits are really amazing, accounting for 60%-80% of the annual income. There is basically no need to worry that Xinhua Bookstore will not make money.
In addition, it is also superior in astronomical position. After careful investigation, people can find that the astronomical location of each Xinhua bookstore is almost in downtown areas, near schools and places with heavy traffic.
During the winter and summer vacations, many students gather here to study and study for themselves, and it is also close to the commercial street, providing a bigger lunch for students at school; There are also some bookstores near tourist attractions and museums to attract foreign tourists to understand the relevant urban culture.
As a state-owned bookstore, Xinhua Bookstore doesn't have to worry about the rising rent. All the storefronts and locations use national resources to get the superior position in the city first, and the scope is huge. It can stop renting unused floors, even if it occupies the whole building. Its superior astronomical position has won more than half. Coupled with diversified management, Xinhua Bookstore has become the leader in the bookstore market.
Since ancient times, reading has benefited the country and the people. Since 1937, Xinhua Bookstore has gone through 84 years and will soon become a century-old brand. Ordinary Xinhua Bookstore has mushroomed in various cities, and it will also become a national bookstore in China people's memory and become a kind of body and culture.
As the pillar of the human body, books can cultivate people's sentiment, increase people's knowledge and make people more leisurely in an impatient society.
Countless people have tasted the sweetness in the process of reading. The process of reading can make people more calm, more clear about what they want, so as not to be arrogant about the difficulties in life and make themselves stronger and stronger. Xinhua Bookstore will become a pure space in readers' minds, washing their hearts and meeting a stronger and more wonderful person.